How To Brand Your Service Business Like A Pro - podcast episode cover

How To Brand Your Service Business Like A Pro

Apr 18, 20251 hr 8 min
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Episode description

How do you build a recognizable brand in the home service space—from scratch?

Alex Lathery shares his journey from zero clients and free projects to co-founding the now-thriving Cincinnati Painting Co.

💰 Join our ⁠⁠⁠⁠⁠Free OW⁠NR OPS Skool Community⁠⁠⁠⁠⁠ to grow your local service biz

This episode is a must-listen if you're building in the local service space and want real talk on:

  • How to pick a business name that helps you rank on Google

  • Balancing bold branding with simple clarity

  • Why your website should convert in 5 seconds

  • The 3-month process behind one of the cleanest service biz websites we've seen

  • When to not spend money on websites, logos, or SEO

Whether you're at $0 or $1M+, there’s something in this episode for you.

🎙️ Guest: Alex Lathery | Founder, Blue Collar Builds + Co-owner, Cincinnati Painting Co. 📍 Based in Cincinnati

Focus: Branding, Web Design, Local SEO


💡 Ready to brand smarter? Tune in.


This episode is brought to you by:

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📰 Sign up for the OWNR OPS Newsletter: Weekly growth tips from real 7-figure service OWNRS → ⁠⁠⁠⁠⁠ownrops.com/newsletter⁠⁠⁠⁠


#HomeServices #Entrepreneurship #LocalBusiness #SEO #ServiceBusiness #OwnerOps #Podcast


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