OWNR OPS Podcast - podcast cover

OWNR OPS Podcast

Austin Gray @theowneropownrops.com
The OWNR OPS Podcast is for land‑clearing and forestry‑mulching owner‑operators who want a real business, not just a busy machine. If you’ve got at least one real machine and you’re stuck under ~$100k/month, we break down the Price–Pipeline–Playbook OS: - PRICE – crew‑day math, bids, and minimums - PIPELINE – Google, Facebook, and follow‑up - PLAYBOOK – weekly scoreboards, scheduling, hiring Real numbers, teardown episodes, and simple frameworks you can steal and install.
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Episodes

How Much It Costs to Get a Customer With Facebook Ads

Want a real land‑clearing business doing $20k–$40k months instead of random jobs? Join the free OWNR OPS Skool group for land clearing & forestry mulching owners. Inside you'll get: – The OPS Kickstarter roadmap to your first consistent $10k–$20k months – Real pricing examples & bid breakdowns from our own jobs – Weekly live trainings and Q&A specific to land clearing. Apply here: https://www.skool.com/ownrops Most land-clearing operators running Facebook ads are tracking the wrong m...

Apr 24, 202650 minSeason 3Ep. 17

How To Use Jobber for Land Clearing / Forestry Mulching Business

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator Get 20% off Jobber here: https://join.getjobber.com/theownerop Wondering if Jobber is right for your land clearing or forestry mulching business? This video shows you exactly how to use it.I walk Ryan from Clear View Brush Control through the four things that will change how you run your operation: sending quotes, scheduling jobs, sending invoices, and collecting Google reviews — all inside Jobber. What's covered: ✔️ Sending quotes w...

Apr 17, 202625 minSeason 3Ep. 16

Stuck On The Seat: Why You Can't Sell More

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator If you don't have a predictable lead engine, you're just running around like a chicken with your head cut off. In this episode, Jacob Neffendorf and I break down the 3 constraints every land clearing operator hits — leads, sales, and talent — and exactly what to do at each phase. I also share the mistake I made in the early days of Bear Claw.If you're doing $0–$250K a year and trying to figure out how to grow, this one's for you. In ...

Apr 11, 202653 minSeason 3Ep. 15

AI and Simple Systems for Land Clearing Businesses

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator Most land clearing guys are losing jobs they don't even know they lost. The lead came in, nobody followed up fast enough, and that customer called the next guy. I sat down with Jacob from Rise Online Ads to show you exactly how we fix that. In this episode: 📌 What a real sales pipeline looks like and how to work it daily 📌 Speed to lead and why it's the biggest thing you're not doing 📌 Zapier — the $30/month tool that connects eve...

Apr 03, 20261 hr 41 minSeason 3Ep. 14

What Titans of Land Clearing Business Do Differently

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator If you're getting leads but not closing deals, this episode breaks down exactly why.Jacob and I talk about what the best operators do different—so you can stop missing easy money, stop doing everything yourself, and start growing the right way.If you feel like you're busy but things aren’t scaling… this is for you. What you’ll learn: ✅ Why most operators lose deals before they even talk to the customer ✅ How small actions (like fast ...

Mar 27, 202657 minSeason 3Ep. 13

Stay Booked Without Burning Out: How to Price Jobs Right

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator If you're busy but not profitable, this episode breaks down exactly why. Jacob and I dive into the real numbers behind running a land clearing (or any home service) business—so you can stop undercharging, stop burning out, and start keeping more money.If you're booked out 30–60 days and still not making what you should… this is for you. What you'll learn: ✅ Why most operators are working for free ✅ How to calculate your true cost per...

Mar 20, 202651 minSeason 3Ep. 13

Stay Booked Without Burning Out (Scheduling & Capacity for Land Clearing)

Most contractors rely on word of mouth — and it creates a cycle of being slammed with work one month and completely slow the next. In this episode of the OWNR OPS Podcast, I sit down with Jacob from Rise Online Ads to talk about how contractors can stay booked year-round without burning out. Jacob also shares a story about spending $15,000 on ads and getting zero clients — and why not quitting ended up being one of the best decisions he made. In this episode we cover: • Why most contractors quit...

Mar 13, 20261 hr 6 minSeason 3Ep. 12

One Good Ad: Turn Facebook Ads Into Land Clearing Jobs

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator Most land clearing contractors waste money on Facebook ads. In this episode, we break down the exact system we’re using right now to generate real leads — not junk form fills. You’ll learn: 🟠 The simple video ad script that converts 🟠 How to target the right land owners 🟠 Why drone footage doesn’t work 🟠 How much to spend per day 🟠 How to fix bad leads 🟠 The follow-up system that actually closes jobs 🟠 How to scale using more ...

Mar 06, 20261 hr 5 minSeason 3Ep. 11

How To Improve Sales In Land Clearing & Forestry Mulching Business

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops Most land clearing companies don’t lose jobs because of price.They lose them because of bad sales process. In this episode of OWNR OPS Podcast , we break down the exact system to stop losing jobs you should be winning. You’ll learn: 📌 Why sales is the #1 growth constraint in land clearing 📌 The 5-minute speed-to-lead rule (and why it matters) 📌 The 72-hour booking machine 📌 H...

Feb 27, 20261 hr 16 minSeason 3Ep. 10

Scale Your Service Business to $5 Million with Jobber

In this episode, I sit down with Marlena from G&M Companies to talk about how she’s using Jobber to run a $5.5M excavation, residential, commercial, snow, and boulder business — and where it works really well (and where it doesn’t). We get into: How she protects margins with deposits and final payments How quotes flow straight into jobs and invoices Building simple checklists so sales → ops handoffs don’t break Tracking time, payroll, and job costs Managing 100+ snow visits without nonstop p...

Feb 20, 20261 hr 2 minSeason 3Ep. 8

How Land Clearing Get Booked Solid: Fixing Your Lead Flow

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ ⁠https://skool.com/ownrops In this episode of the OWNR OPS Podcast , I sit down with Jacob Neffendorf from Rise Online Ads & Land Clearing Growth to break down exactly how land clearing operators go from one machine to booked solid by fixing their lead flow. This week is all about one thing: 👉 How people find out you exist — and how you turn that attention into real jobs. What you’ll learn in this ep...

Feb 12, 20261 hr 11 minSeason 3Ep. 7

Cold Texting Contractors: The B2B Playbook That Actually Works

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops In this episode of the OWNR OPS Podcast, Tyler “StumpGuyTy” Mumford breaks down the exact cold texting system he used to build a $275K solo operator stump grinding business, with 60–70% of revenue coming from B2B subcontract work.This is a simple, repeatable way for contractors to land consistent subcontract jobs without ads or cold calling strangers all day. Inside the episode: ...

Feb 05, 202659 minSeason 3Ep. 6

The Best Land Clearing Markets: Where You Can Hit 7 Figures

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops In this episode of the OWNR OPS Podcast , I’m back with Jacob Neffendorf of Rise Online Ads / Land Clearing Growth to break down the best land clearing markets in the U.S., and why market selection matters , but doesn’t limit your ability to hit seven figures . Jacob runs ads for 100+ land clearing companies nationwide, and we get into the real-world data behind: Top land clearin...

Jan 29, 20261 hr 12 minSeason 3Ep. 5

How Ty Made $200k Grinding Stumps in 2025

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops In this episode of the OWNR OPS Podcast , I’m sitting down with Tyler Mumford (StumpGuyTy) from Grind Time Stumps to break down what it really takes to win as a solo owner-operator in the stump grinding business. Ty shares his real 2025 numbers, what changed from year one, and the #1 thing most guys get wrong: they buy the machine before they learn how to land jobs. If you’re try...

Jan 22, 20261 hr 32 minSeason 3Ep. 4

How to Delegate and Use AI

In this episode of the OWNR OPS Podcast, Bodhi Gallo from Stryker Digital shares about his biggest lesson from 2025:Go from player to coach — and delegate at the right time.We cover:✅ When to delegate (and when NOT to)✅ How to stop being the bottleneck✅ Simple SOPs that actually get used (short videos + quick memos)✅ How Bodhi trains sales reps faster using AI✅ AI tools they’re using: ChatGPT, Claude, Replit (+ Whisper Flow)✅ Why building a brand matters more than ever for home service businesse...

Jan 16, 202657 minSeason 3Ep. 3

How To Use AI for Land Clearing Business Growth

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️⁠⁠ https://skool.com/ownrops⁠⁠ Can AI actually help blue collar businesses grow faster, price smarter, and create content at scale? Jacob Neffendorf says yes—and he’s built the systems to prove it. In this episode, Austin Gray sits down with Jacob, founder of Rise Online Ads, to unpack how land clearing and service businesses can use ChatGPT, Claude, and Gemini to train AI on their pricing, content, and op...

Jan 09, 202642 minSeason 3Ep. 3

How This 19 YR Old Made $37k Month 1 of Land Clearing Start

WELCOME TO SEASON 3 of the OWNR OPS Podcast. 🎙️🔥 We’re starting this season with a banger — Owen is 19 years old, built a land clearing business from scratch, and did $37,000 in his first month. The wild part? He pre-sold $20,000+ in land clearing jobs before he even bought his first machine. No excuses. Just action. We break down: ✔️ Why he pivoted from stump grinding → land clearing ✔️ How he used Facebook ads to generate leads fast ✔️ The difference between low-ticket vs high-ticket service...

Jan 02, 20261 hr 11 minSeason 3Ep. 1

OWNR OPS Season 3: Get More Leads, Win More Jobs, Scale Your Service Biz

Welcome to Season 3 of the OWNR OPS Podcast 👊 This season is focused on helping service business owners: ✅ get more leads ✅ win more jobs ✅ and build systems that scale We’ll be talking marketing, sales, and operations with real operators and specialists—sharing what’s working right now and what you can actually take action on.If you’re building a blue-collar or home service business and want to grow faster (without chaos), you’re in the right place. 👉 Join the free group and get around other ...

Jan 02, 20263 minSeason 3Ep. 1

How To Do SEO For Blue Collar Business

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops Can AI actually run parts of your blue collar business better than you? Andy Walker thinks so—and he built the tools to prove it. In this episode, Austin Gray sits down with Andy, co-founder of Stryker Digital, who shares how he used ChatGPT, Claude, and Replit to build a custom retention system in just 10 days—something that would’ve taken 30 devs a full year. From SOP automatio...

Dec 19, 20251 hr 14 min

How To Win More Jobs w/ Speed To Lead

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ ⁠ https://skool.com/ownrops⁠ Can you really make 6 figures in 60 days—and still run a tight, high-ticket business? Steve Hunsaker proves it's possible. In this episode, Austin Gray sits down with Steve, founder of Valley Christmas Lights and Home Service Accelerator, who shares the exact systems, sales playbook, and paid ad strategies behind his explosive seasonal success. From postcard ROI and CRM attrib...

Dec 13, 20252 hr 27 min

How to Price Land Clearing Jobs: 3 Rules for Better Clients and Profit (with Jacob Neffendorf)

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops How should land clearing operators price their jobs in 2025? In this episode, Austin Gray sits down with Jacob Neffendorf, founder of Land Clearing Growth, to unpack everything from day rates vs. project pricing to instant estimate tools, client education, and why pricing transparency actually drives better leads. Jacob shares what’s working right now across 120+ land clearing co...

Dec 05, 202546 min

How To Create Estimates With AI Automatically

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops Can AI really generate construction estimates better than a human? Alex Boyd says yes—and built the proof. In this episode, Austin Gray sits down with Alex, founder of Brushwork Land Clearing, who reveals the full tech stack he uses to automate his sales process from start to finish. Using a pendant to record conversations, ChatGPT to summarize and price jobs, and Housecall Pro t...

Nov 28, 20251 hr

Alex Built & Sold His Landscape Business

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops How do faith and business intertwine in the life of an entrepreneur? In this episode, Austin Gray talks with Alex Kirby, a former pastor who turned his passion for landscaping into a thriving multi-million-dollar business. Alex shares his journey of overcoming initial challenges, scaling debt-free, and how his faith played a pivotal role in his success. Alex reveals: How he built...

Nov 21, 20251 hr 8 min

$100M Leads, Offers, & Money Models In Home Services

What’s the real math behind profitable growth in home services? In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC) , Average Order Value , and speed-to-lead to scale—without racing to the bottom on price. Andy shares: His practical $2K podcast/production mindset applied to service marketing. A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, miti...

Nov 14, 20251 hr 4 min

Apply $100M Money Models To Land Clearing Business

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops How do you scale a land clearing / forestry mulching / fire mitigation business from busy operator to true owner? In this live episode, Austin Gray talks with Jacob Nefendorf (Rise Online Ads, Land Clearing Growth) right after the $100M Money Models launch and an acquisition.com strategy day. Jacob lays out the exact marketing and ops moves that drive qualified jobs—not vanity vi...

Nov 07, 202546 min

FB Ads Don't Work For Land Clearing Biz

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops Are Facebook ads dead for local service businesses? Not even close. In this episode, Austin Gray chats with Jacob Neffendorf , founder of Rise Online Ads — an agency managing Facebook ad campaigns for over 125 land clearing businesses nationwide. Jacob unpacks how he’s helping operators land six-figure jobs, get 100+ leads per month, and scale with simple, proven strategies. You’...

Oct 31, 20251 hr 18 min

How To Run FB Ads For Home Services with Steve Hunsaker

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops Want to know how Meta ads can transform your local home service business? In this episode, Steve Hunsaker, a successful entrepreneur with years of experience in running Meta (Facebook & Instagram) ads, shares his proven strategies for generating high-quality leads, building brand recognition, and scaling effectively through digital marketing. Steve dives deep into: How Meta a...

Oct 24, 20251 hr 48 min

Live Q&A Starting A Land Clearing Business

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops How do you start a land clearing business from scratch and scale it into a seven-figure company? In this OWNR OPS Live Q&A , Austin Gray (founder of Bear Claw Land Services) shares the exact playbook he used to build his business around fire mitigation, excavation, and driveway grading. Inside, you’ll learn: How Austin landed his very first $3,500 job Why a website & Google Business Pro...

Oct 17, 20251 hr 18 min

How To Start A Land Clearing Business

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops How do you validate demand, buy heavy equipment, and scale a land clearing business profitably? In this episode, Austin Gray talks with Alex Boyd , founder of Brushworks Services Co., about starting and growing a land clearing business from scratch. Alex shares: Why he invested $90K into a skid steer and mulcher The keyword research that revealed untapped demand Mistakes he made on pricing and ...

Oct 10, 202554 min
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