Patrick Campbell, Founder and CEO of the Boston-based ProfitWell, has helped thousands of subscription brands optimize every step of their subscription — from onboarding, marketing and pricing, through retention, churn, and even cancellation. Campbell is a firm believer that even after a subscriber cancels there is still a huge opportunity to retain revenue. If you’re a subscription brand looking to take revenue optimization to the next level, this episode is packed full of tips, advice and acti...
Mar 22, 2022•46 min•Season 2Ep. 29
Meet Jill Dunn and Carlene Higgins — two long-time beauty editors turned podcasters now breaking into their own entrepreneurial journey. The Breaking Beauty podcast features the latest in beauty news, product reviews, and culture through a beauty lens, with an impressive roster of guests from Makeup by Mario to Dr. Pimple Popper. In this episode, Co-creaters Dunn and Higgins and Own Your Commerce host Jay Meyers go deep in a passionate discussion about the latest tech, trends, and stories from t...
Mar 08, 2022•1 hr 9 min•Season 2Ep. 28
Rokt might be the best-kept secret in ecommerce — brands can increase their revenue instantly by adding a simple plugin. As the CCO (Chief Commercial Officer) and a founding member of Rokt, Elizabeth Buchanan is on a mission to help brands unlock more revenue. On average, Rokt users see an instant 20-40 cents per transaction! Wondering if you could be getting more out of every transaction? You NEED to listen to this episode. Some topics we discuss: Elizabeth’s Buchanan’s exciting 20+ year career...
Feb 08, 2022•42 min•Season 2Ep. 2
Welcome to Own Your Commerce Season 2! We're kicking off with an episode we've been excited to share featuring Andrew Forman, Founder and CEO of Givz — the donation incentives app for Shopify. Founded in 2017, Givz is already disrupting the discount-heavy ecommerce space by giving brands the opportunity to offer donation incentives with purchases (Eg., spend a hundred dollars, get $20 to give to a charity of your choice). The amazing part is they are finding these sorts of offers actually can co...
Jan 18, 2022•34 min•Season 2Ep. 1
Before building tools for ecommerce brands, Adii Peenar helped co-found the now popular WooCommerce platform for Wordpress. Since his WooCommmerce days, he's built, launched and successfully sold a Shopify app called Conversio; authored a book called Life Profitability; and now, has created a new product he refers to as "your extra head of operations." Cogsy turns data into accurate forecasts for businesses so they can make better decisions about inventory and free up extra capital. It actually ...
Nov 25, 2021•58 min•Season 1Ep. 25
Kelly Vaughn & Rhian Beutler bring nearly a decade of experience in the ecommerce and Shopify ecosystem to the new company they’ve formed called Govalo — a gift carding solution for Shopify merchants. Their solution couldn’t come at a better time as many entrepreneurs are experiencing supply chain issues that are threatening to interrupt their busy holiday selling season. Govalo is more than just a gift card app though, they see gift cards as a key acquisition and retention strategy and have...
Nov 03, 2021•41 min•Season 1Ep. 24
Kathleen Booth brings years of marketing experience to her role as Chief Marketing Officer at clean.io — the digital engagement security platform designed to help businesses control the third-party code that runs on their ecommerce stores. Over 8 million sites, including The Boston Globe, Caraway, and Barstool Sports, rely on clean.io to protect their user experience, revenue and brand. Booth doesn’t hold back in this passionate discussion, warning the ecommerce world about the pitfalls of malve...
Oct 26, 2021•42 min•Season 1Ep. 23
Jason Cottrell is the Founder and CEO of Myplanet, a software studio committed to reimagining what is possible in today’s commerce landscape. Headquartered in Toronto, ON, Myplanet specize in headless commerce, best-in-breed data infrastructure, and helping brands—from New Balance to Harry Rosen—tailor digital solutions that futureproof and grow their business. Join us for a dynamic discussion about the state of commerce, and what the future holds for brands and builders embracing the MACH Allia...
Aug 10, 2021•50 min•Season 1Ep. 22
Join us for a dynamic interview with John Williams, Chief Technology Officer (CTO) of Amplience, the API-first, headless content management platform for enterprise retailers. John has helped power customer experiences for some of the world’s most innovative brands, including Mulberry, Traeger, and Crate&Barrel. Learn about why more retailers are moving away from monolithic platforms and embracing the MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) ecosystem. If you wor...
Jul 15, 2021•51 min•Season 1Ep. 21
Join us for an in-depth interview with Cody Wittick, CEO and Co-Founder of Kynship about what works, and what doesn’t, for influencer marketers. Wittick got his start with QALO, the brand that created the silicone wedding ring industry, and has worked with influencers like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers across a variety of industries. Learn tips and strategies from an industry leader who wants you to judge his brand on sales, not click...
Jun 24, 2021•39 min•Season 1Ep. 20
Paul do Forno brings over 25 years of experience in digital technology and commerce to today’s conversation. He’s led the digital experience for some of the world’s most iconic brands, including General Electric, Siemens, Target, Foot Locker, and Hyatt, and has been a key driver of the digital transformation that has shaped the modern commerce experience. Today he is a Managing Director at Deloitte Digital and a leading voice in ecommerce and all things digital. A digital transformation has occu...
Jun 10, 2021•44 min•Season 1Ep. 19
Commercetools is taking a fascinating approach to enabling digital commerce. They are referred to as a true cloud, headless commerce platform, providing the building blocks for the new digital commerce age. Those building blocks are 350 consumable APIs that let you build anything commerce experience you want! Fun fact, they coined the term "headless commerce" in 2013, long before it was as popular as it is today. Examples of brands that use Commerce tools are Audi, Tiffany & Co, Universal Mu...
May 05, 2021•39 min•Season 1Ep. 18
Full Description Harley Finkelstein joined Shopify in 2010. Originally as a merchant selling t-shirts on the platform. Today he serves as President of the company and his passion for entrepreneurship is as alive as ever. As president of Shopify, Harley's life mission is to empower as many entrepreneurs as he can and remove every barrier to entrepreneurship possible. What exactly does Harley do on an average day at the office? What are the big challenges Shopify is working on now, and what's in s...
Apr 28, 2021•47 min•Season 1Ep. 17
Chris George is the Co-Founder and Chairman of SUBTA , the Subscription Trade Association. SUBTA supports thousands of ecommerce brands helping them add and scale a subscription or membership offering on their ecommerce stores. ⭐️ SPECIAL NOTE: To register for webinar with Chris George this coming Tuesday (April 13th) at 11am Pacific, click here . Gartner Research predicts that by 2023, 75% of all DTC brands will have a subscription membership offering. So if you're not already thinking about su...
Apr 07, 2021•55 min•Season 1Ep. 16
"Speed to Market" vs "Speed to Innovate"? What's the difference, why does it matter, how should you approach each, and can they work together? Karim Marucchi joins us to discuss the differences between Open Source vs SaaS, the strengths of each, how they're different, how they work, and most importantly, how they can work together! Karim is the CEO of Crowd Favorite and one of the most forward thinking leaders in the digital experience platform space, and all things open source. He works with so...
Mar 15, 2021•54 min•Season 1Ep. 15
Close to 20,000 brands use Shogun to build beautiful and totally customized pages for the ecommerce sites. Brands like K-Swiss, Timbuk2, MVMT Watches, Chubbies Shorts, Leesa Mattress, and so many more. A lot of those same brands also leverage the speed and flexibility of a headless front-end. Recently Shogun launched Shogun Frontend, which is a Progressive Web App (PWA) tool that allows stores to build a LIGHTNING FAST headless front end that loads in sub-second speeds. In this episode we dive i...
Mar 11, 2021•48 min•Season 1Ep. 14
Discover how Simon Rodrigue recently led Staples through a complete digital transformation in a fraction of time (and cost) using a best-in-breed "modular" approach to ecommerce. With over 300 retail locations, and a plethora of services (print, wholesale, school etc), plus managing unique pricing for the Staples Preferred program, syncing an ecommerce solution between it all that ties in seamlessly, managing pricing, curbside pickup, and other aspects was no small feat! Simon is someone who und...
Feb 02, 2021•48 min•Season 1Ep. 13
Jon Kennedy built what is probably one of the biggest ecommerce communities around. 100,000+ active members with thousands waiting to get in! He started out buying and selling on eBay and launched stores on various platforms before gradually finding his way to Shopify. Today he runs a development agency geared for brands looking for quick "bite-sized" ecommerce development needs. Along his journey though, he founded one of the biggest ecommerce entrepreneur community groups on Facebook ever. Som...
Jan 14, 2021•44 min•Season 1Ep. 12
For over 20 years, Robbie Kellman Baxter has been a subscriptions advocate and expert, literally writing the book on subscriptions (well, two actually). She used the expertise she gathered from consulting for Netflix, Oracle, eBay, and more to pen The Membership Economy and The Forever Transaction. Today she shares her innovative outlook on subscriptions that she calls the “membership mindset.” It’s about building your organization, experience, and brand around helping people solve their problem...
Jan 05, 2021•43 min•Season 1Ep. 11
Colin Bodell worked as a technologist for Amazon, Groupon, and American Eagle — to name a few — before joining Shopify Plus last year as VP of Engineering. Today he gives us his valuable insights on Covid-19’s accelerating effect on ecommerce and his prescient first experience with Shopify. He’ll also share how merchants can use data to renew old school personal relationships with customers and how Shopify's merchant-first philosophy seeks to democratize that data. Some of the topics we discuss ...
Dec 08, 2020•36 min•Season 1Ep. 10
Kurt Elster has been growing “unofficially” with Shopify since its infancy. In today’s episode, the host of the one and only Unofficial Shopify Podcast talks about how his entrepreneurial spirit took him on an unconventional path to ecommerce success — and over 1 million podcast downloads. He also covers how to ace key elements of the ecommerce experience that most stores struggle to get right, like positioning and CRO. In addition to the Unofficial Shopify Podcast, Kurt runs a consultancy, Ethe...
Nov 25, 2020•52 min•Season 1Ep. 9
Tommy Walker never really wanted to be a writer, but when his family was on the verge of homelessness he used the storytelling tricks he learned from years in acting and film to become a content marketing guru. In this episode, he shares those strategies with us — but chances are you’ve gotten advice from him before. As editor-in-chief at Shopify Plus, CXL, and Quickbooks, he led the creation of top-performing content that helped position those brands as leaders in their respective industries. P...
Nov 05, 2020•57 min•Season 1Ep. 8
Even though many stores count on their email list to drive sales and traffic, they probably put more time and money into social media ads than actively collecting email addresses. But if somebody visits their site and doesn’t buy anything or leave their email, they potentially wasted the money they spent getting them there in the first place. Today, Privy co-founder and CEO Ben Jabbawy tells us about how he helps brands actively grow and leverage their list with simple but creative tactics for e...
Oct 26, 2020•44 min•Season 1Ep. 7
Aaron Orendorff is the former Editor in Chief at Shopify Plus and one of the very best at understanding how to leverage content to grow an ecommerce brand. I learnt a ton during this conversation! Aaron gives us tactical advice for the holidays, specifically around Amazon Prime Day. If you don't think Prime day affects you, you're wrong. Listen to the episode and you'll learn why. That's just the first 2 minutes though. Aaron does a brain dump on tactical things you can do RIGHT now to improve y...
Oct 08, 2020•55 min•Season 1Ep. 6
Patrick Coddou (co-founder of Supply.co) shares the inspiring journey, packed full of wisdom and insights on building a successful DTC brand. From literally nothing, to now a very successful, well known and respected DTC brand, Patrick tells us some of the mistakes he made, some things he got right, and what he's working on right now to take the company even further. It's a conversation that won't just inspire you, it will give you actionable takeaways that you'll want to apply at your business ...
Sep 30, 2020•56 min•Season 1Ep. 5
Taxes have become more and more complicated over the years and you'd be blown away by how much misconception and misinformation there is on how you need to collect and remit tax. If you run an ecommerce store, you NEED to understand tax properly. On our show today we have Greg Chapman, the SVP of Business Development at Avalara, a leading tax compliance software platform for ecommerce brands. He discusses a few of the intricacies of the tax system, specifically for online retail. This is an epis...
Sep 22, 2020•48 min•Season 1Ep. 4
If you've been to the beach lately, you might have seen what looks like two volleyball nets stitched together in a square. It's a game called Crossnet, it's like volleyball and four-square combined and it's taking the world by storm, growing like crazy! Just a few short years ago though our guest, Chris Meade, and his co-founders had an idea with $10K they could scrounge together. This isn't just an inspirational story though. This is a story about the tactics used, specifically around social me...
Sep 21, 2020•40 min•Season 1Ep. 3
There's often disconnect between creative and performance marketers when it comes to social media marketing. Figuring that out is just one of the things that helped Steve Weiss grow MuteSix from to over 200 people in just a few short years. "If I could educate my creatives how to be more data driven and if I could educate my performance marketers how to be more creative I'd have a winning company. In a humble way, that's how we started" In this episode we chat about some of the latest trends in ...
Sep 18, 2020•35 min•Season 1Ep. 2
Patrick Campbell (Profitwell CEO) joins us to discuss some of the metrics every ecommerce store owner should be calculating, should understand, and should monitor. What is value based pricing? How do you calculate the LTV (LifeTime Value) of your customers? Why do people still calculate churn wrong? These are all things ecommerce merchants should be intimately familiar with, even more so if you run a subscription ecommerce business. Some of the items discussed: What is value based pricing, and h...
Sep 10, 2020•52 min•Season 1Ep. 1
