Chris Meade - Tactics used to fuel Crossnet's hyper growth
Episode description
If you've been to the beach lately, you might have seen what looks like two volleyball nets stitched together in a square. It's a game called Crossnet, it's like volleyball and four-square combined and it's taking the world by storm, growing like crazy!
Just a few short years ago though our guest, Chris Meade, and his co-founders had an idea with $10K they could scrounge together. This isn't just an inspirational story though. This is a story about the tactics used, specifically around social media and advertising to propel growth, and I mean GROWTH!!
Crossnet is shipping 500-1000 units a day and growing. They didn't just get there by having a great idea, they have been strategic every step of the way.
Get the notepad out! In this episode we'll dive into what exactly they did to fuel their insane growth.
Some of the topics we discuss are:
- Specific tactics to grow traffic by platform (Facebook, Instagram, Snap, LinkedIn etc)
- How Crossnet collect and leverage email to drive traffic / sales
- How Crossnet leverages User Generated Content to the extreme to 10X engagement on social media
- Crossnet has made mistakes along the way too, what can you learn from them
- How referral marketing has played into their growth strategy