Callum McKeefery: Reviews - So much more than just stars, and possibly the most underutilized weapon in your arsenal
Episode description
If you're running an online business, customer feedback is crucial to your success, and in this episode of Own Your Commerce, host Jay Myers interviews Callum McKeefery, founder and CEO of Reviews.io, a platform dedicated to collecting customer reviews for online retailers.
Callum's expertise in e-commerce has led him to recognize the importance of customer feedback, and during the discussion, he highlights the early days of Reviews.io, its competitors, and the features that make it stand out from the crowd.
One of the most important takeaways from the episode is the significant role of reviews in improving customer experience, weeding out bad actors in the industry, and ultimately elevating your business's performance.
Some of the topics we discuss are:
- Callum's history in e-commerce
- The early days of Reviews.io
- It’s competitors
- And the new (and very exciting!) integration with Bold Subscriptions
If you're an online retailer looking to improve your business, this episode is a must-listen, as it offers valuable insights and practical advice on the importance of customer feedback in the e-commerce industry.