Is referrals like pulling teeth? Are you asking for referrals? What are some ways to ask for referrals? Join your hostess Le'Keisha Mazur as she talks about :Smiling Referrals-A dentist case study. A good dentist knows the stigma that nobody likes to go to the dentist and I love that there are dentists that are out to change the game of that. And because they are out to change the game of that stigma. They get to reap the rewards of the value, effort, energy and money that they put in to a campa...
Aug 24, 2023•36 min•Ep. 59
Does postcards seem to hard to get started with? Is Direct Mail Marketing dead? Does the font size really matter? Join your hostess Le'Keisha Mazur as she talks about How to Slide into DMs PT2 When thinking of marketing considerations you must have some understanding of the variety of advertising types that exist. If chosen properly you can greatly improve the results of your marketing campaign. Direct mail is a letter or postcard sent to a person who may benefit from your services. Postcards ar...
Aug 17, 2023•43 min•Ep. 58
Do you run from DMs? What are the DMs you need? Are you dominating the mailbox? Join your hostess Le'Keisha Mazur as she talks about: How to Slide into DMs Pt 1 When thinking of marketing considerations you must have some understanding of the variety of advertising types that exist. If chosen properly you can greatly improve the results of your marketing campaign. Direct mail is a letter or postcard sent to a person who may benefit from your services. The trick is to get a message that will move...
Aug 10, 2023•42 min•Ep. 57
Is the money in the list? Does location matter? How can having a partnership with a local restaurant help pack the crowd? Join your hostess Le'Keisha Mazur as she talks about: Seminar Marketing- A Dr. Case Study This is the first of many case studies of clients in the book for business development advisor. Le'Keisha Mazur It's hardy and beefy and actionable. Discover the 5 components of seminar marketing and how they all meld together. You need to take notes and listen to this over and over. She...
Aug 03, 2023•54 min•Ep. 56
Do you have a signature look? Who is John Handcock? Are you ready to be out front? Join your hostess Le'Keisha Mazur as she talks about Shame-less Self Promotion. Summer is heating up with all the exoctic content that is being put out and all with marketing tips and knowledge to take action on. In this exciting episode, You are going to get all the marketing tips brought about by getting access to VIP front row at a wrestinling event. This is an episode that gives you the permission to be unapol...
Jul 27, 2023•36 min•Ep. 55
Do you like to get dirty? Do you know how to market your hobby to rope in clients and customers? Do you know how to mix adrenaline with marketing? Join your hostess Le'Keisha Mazur as she talks about Marketing on Wheels-Dirt Track edition. Yes, there is an untapped market for those that dare to get dirty! Get crisp and clean ideas and have fun at the same time. It's not too good to be true, it's just too good to not try! Bring you another episode after a quick little break, find summer fun on a ...
Jul 20, 2023•44 min•Ep. 54
Do you have childlike wonder? How innovative are you? Do you have a toy collection? Join your hostess Le'Keisha Mazur as she talks about: Imagination REQUIRED It needs to be said that if you have imagination and have your creativity flowing at its maximum occupancy, you can be innovative in how you grow your business. Imagination and its use in your business is not without the legalities of doing so, offered are two that you should be aware of and why they matter. This is a fun episode, more fun...
Jul 06, 2023•35 min•Ep. 53
How many weeks are in a year? How young were you when you learned money management? Do you self care with intention? Join your hostess Le'Keisha Mazur as she talks about Skills that Pay the Bills PT2 This is part 2 of a two part episode, long awaited and vastly overdue. Sorry, not Sorry. So the first episode just to glaze over quickly has other business skill basics and why they matter. It is Episode 49. Ingore the episode gap. (yes, I am stating the obvious) This episode marks a year’s worth of...
Jun 29, 2023•49 min•Ep. 52
How many promotions have you been to? How many graduations have you been in? What are some quick ways to market to graduates and their families? Join your hostess Le'Keisha Mazur as she talks about Marketing Graduation As we're recording this, this is the month of June and in the month of June, generally three different types of celebrations happen. You've got weddings, you've got Father's Day and you have graduation. And out of those three celebrations, I'd like to touch a little bit on graduat...
Jun 22, 2023•37 min•Ep. 51
Join your hostess Le'Keisha Mazur as she talks about Infomercial Marketing Gold This is the 50th episode filled with golden nuggets. So take copious notes. Be prepared to listen to this episode again. And go on a mind trip of marketing savvy. Get the 4 golden nuggets mined just for you to implement in your marketing strategy for your customers or clients. Infomercials love them or hate them, your kitchen and your garage tells the real story. Find out the why and use it to your own advantage. So ...
Jun 15, 2023•36 min•Ep. 50
Learn or discover? Do you work in emergency mode? Can you manage time? Join your hostess Le'Keisha Mazur as she talks about Skills that Pay the Bills PT.1 This is part 1 of a two part episode. So the next episode after this will NOT be part 2. Some people may just drop off right here and figure, if they wait until the next episode so they can binge listen. But again the next episode is not part 2. A good thought in theory, but don’t rob yourself of getting great incite out of this episode now. T...
Jun 08, 2023•36 min•Ep. 49
What is your favorite charity? Do you donate from a business or personal standpoint? Have you ever wanted to create your own foundation? Join your hostess Le'Keisha Mazur as she talks about Charitable Marketing She had a chance to go out and about in her community for the 16th Annual evening of Art held at her city's library. Seems like these are the times where everybody is about connection and community now more than ever and as a business owner if you like to connect in a charitable way there...
Jun 01, 2023•34 min•Ep. 48
What makes a business owner an actual business owner? How many days a year can you not worry how your business is doing? How many mouths do you feed? Join your hostess Le'Keisha Mazur as she talks about Business Ownership. So many of us call ourselves business owners, but what does that truly mean? Discover the three transitional points/steps that make a business owner a business owner. With a powerful real life example you can go through the points and experience the simulation for yourself. Th...
May 25, 2023•39 min•Ep. 47
Would you even hire yourself? How does this “not depending on others for your income” work? Did you like working in groups as a teenager? Join your hostess Le'Keisha Mazur as she talks about Employing Yourself Making a living while making a difference. That is fulfillment. That's the top thing. When your day stops and you control your own dollar. Even if you're exhausted. There's this, Happy endorphin feeling of your personal satisfaction, your personal fulfillment of a job well done. Not knocki...
May 18, 2023•34 min•Ep. 46
What is the craziest business name you have ever heard? Did you ever want to do business with a company based on how good their name sounded? Does the spelling matter in a biz name? Join your hostess Le'Keisha Mazur as she talks about What’s IN a Business Name She was helping one of her clients come up with a name for their business. The process was too overwhelming for her client and so her help was enlisted. It really shouldn’t be that overwhelming to name a business and she wouldn’t want to d...
May 11, 2023•26 min•Ep. 45
Beach trip or marketing trip? Beach and live music, all in a day? Dill pickle fudge? Join your hostess Le'Keisha Mazur as she talks about Marketing's a Beach Even if you don't directly have a product or service that is beach related. You could “bum” these things for your business to market to people that go to the beach. These 5 tips each come with a story. Don't be hungry listening to this episode. Just sit back and relax as she takes you on this marketing journey at the beach with storytelling...
May 04, 2023•30 min•Ep. 44
Remember the telephone game? Has something you said got lost in translation to a potenial customer and didn't do business with you? How often do you use the phrase, "What I meant to say was.. Join your hostess Le'Keisha Mazur as she talks about 6 degrees of message separation It is essential, communication, to get across thoughts and ideas, as well as actions to the varies relationships we have with Family, friends, business partners, and the community. Hear an example of how the six messages of...
Apr 27, 2023•27 min•Ep. 43
Do you have a business number? Is your business number registered? Do you have your business voicemail set up? Join your hostess Le'Keisha Mazur as she talks about Getting Call Clarity For Business Customers and potential clients don’t answer when they don’t know who’s calling. And seriously why should they? Do you even pick up the phone for someone unless you know who they are? Go ahead and say no. And why don’t you? Because scam and fraudulent calls make it almost impossible to know when it’s ...
Apr 20, 2023•29 min•Ep. 42
Do you pay for reviews? What is the best way to ask for a referral? Are your clients walking dollar signs to you? Join your hostess Le'Keisha Mazur as she talks about 1 page marketing plan pt3 It's based on the book she read twice. Once when she started her entrepreneur journey and a couple of years later as a checkpoint. It’s called a one page marketing plan by Allan Dib (not a sponsor). This was her marketing game changer. She have used this method for every product line offered over the years...
Apr 13, 2023•37 min•Ep. 41
What is the Holy Grail piece of information you want your lead to provide? Why is a bake sale like a lead list? What is a case study? Join your hostess Le'Keisha Mazur as she talks about 1 page marketing plan pt2 Based on a delightful piece of paper that she uses constantly to make her marketing go really quickly. It's based on the book she read many moons ago called one page marketing plan by Allan Dib (not a sponsor). This is her marketing game changer, soon to be yours! So this is where we go...
Apr 06, 2023•29 min•Ep. 40
Do you think your market is everybody? What is the framework for a compelling message? Do you throw marketing spaghetti on the wall and see what sticks? Join your hostess Le'Keisha Mazur as she talks about 1 page marketing plan pt1 This is actually part one of a three-part episode because the plan itself has nine components based on a book by Allan Dib that she read and that she has used for several years. It's kinda like a book report but cooler! Although leaders are readers! You will get three...
Mar 30, 2023•27 min•Ep. 39
Have you ever heard of a business recommitment ceremony? Are you just relying on logic? Are you all in when it comes to running your business every day? Join your hostess Le'Keisha Mazur as she talks about Being all IN No, this is not talking about hosting and playing poker as a business activity. Copious notes and imagination are encouraged, but not required as she offers five ways to commit to your business that some may not think matters, but Indeed these five ways do matter. Practically appl...
Mar 23, 2023•26 min•Ep. 38
Are you feeling burnout on your new business venture? Are you stepping out in a new direction? Is doubt trying to settle in on your new plan? Join your hostess Le'Keisha Mazur as she talks about 1st Quarter Burnout? Business owners with employees seem to have their highest production in the month of March. Not sure how or why, but it just happens. But it's leaving employees feeling burned out. So she wondered if this was on the same spectrum for business owners and she found it to be correct als...
Mar 16, 2023•28 min•Ep. 37
How long does it take you to cash a check? What is the difference between a trial offer vs a payment plan when it comes to the best way to offer your product or service to a customer/ client right now? What is your favorite way to keep track of how your business earns revenue? Join your hostess Le'Keisha Mazur as she talks about Business Payment Basics. Learn the 5 points that make the business payment system work for your business so you can scale and grow by getting paid. No more missed opport...
Mar 09, 2023•35 min•Ep. 36
Who should be the one that creates your website? Do you feel confident you can create the 5 legal components and include disability access? How complex is your overall website design? Join your hostess Le'Keisha Mazur as she talks about Business Website oversites Pt.2 This is part 2 of a two part episode. So if you didn’t get a chance to listen to Episode 34 Business Website Oversites Pt.1, make sure you go back and listen so you can get the full scope of what this episode is talking about. She ...
Mar 02, 2023•37 min•Ep. 35
What is your website supposed to do for you and your business 24/7 when you are sleeping? What are the legal components of your website? Do you like your cookies with milk? Join your hostess Le'Keisha Mazur as she talks about Business Website oversites Pt.1 This is part 1 of a two-part episode. So the next episode after this will have the other half of the lessons. Don't think that you have to wait until the next episode; you need to listen to this first. Some may just drop off right here and fi...
Feb 23, 2023•32 min•Ep. 34
What do you stand for? What do others know you for? How do you get paid? Join your hostess Le'Keisha Mazur as she talks about the 7 Qs of Message Clarity. This is not 7 things about message clarity that start with the letter "Q" if you might be thinking that. And thank you for thinking that, by the way, which proves the point of this episode. Q is abbreviated for the word question. There, now you have some clarity about this message topic. When you answer these 7 questions, you will have a great...
Feb 16, 2023•35 min•Ep. 33
Sizzle Q1: Have you failed at a business and don't think you can start over? Sizzle Q2: Have you ever been double-crossed in a deal? Sizzle Q3: Have you ever been fired? Join your hostess Le'Keisha Mazur as she talks about Business Burdens. Everybody wants to always talk about the successes of being a business owner. And all those optimistic entrepreneurs have stars in their eyes about how glorious and glamorous business ownership can be. She lets you know some of the ugly. The stuff that a good...
Feb 09, 2023•32 min•Ep. 32
How many jobs have you had? What type of classes have you attended? I dare you to… Join your hostess Le'Keisha Mazur as she talks about Overlooked Business L.O.V.E. Not office romance! L.O.V.E. is a way to remember the phrase She shares 3 lessons of L.O.V.E. that you forgot you knew and shares four sub point on one of them. How deep is your love for your business? Are you dating your business or are you married to it? Are you an optimistic entrepreneur with a full time job and you have finally d...
Feb 02, 2023•28 min•Ep. 31
Do you mind your business Ps and Qs? Do you stop and smell the roses? Do you work when you are sick? Join your hostess Le'Keisha Mazur as she talks about how to: Mind your Business Ps and Qs. Ps and Qs have a place in regular life, and they have a business version that has their place as well. We discuss the first p and q as to why it is needed to run a healthy business. We discuss the second p and q as to how it equates to branding and positioning longevity in your business as "Life happens." D...
Jan 26, 2023•27 min•Ep. 30
