Are you ready to discover what has been keeping you from taking your business to the next level of success? If you discover the right resource and path to get you to the next level, Do you have the investment amount? If you value the opportunity to speak with someone to explore your next best move, if eligible, will you book a session soon? Join your hostess Le'Keisha Mazur as she talks about Business Development Mentorship If it were left to our own devices, we really wouldn't care too much abo...
Jan 19, 2023•33 min•Ep. 29
Are you an optimistic entrepreneur, and you haven't found your niche in whatever you wanted to do, so you've been testing things out? Is this something that you need to level up in your business? Is this going to actually save you money? Join your hostess Le'Keisha Mazur as she talks about Business owner S.O.S. This episode focuses on business owners that are looking for something to fill the gap in their business, as well as those optimistic entrepreneurs that just haven't found their thing. So...
Jan 12, 2023•33 min•Ep. 28
Do you feel that you could level up in some areas to where you can feel whole, you can feel well balanced? Have you had some business or marketing ideas that you only partially executed? Are you leading yourself toward the income goals that you desire? Or are you missing the mark? Join your hostess Le'Keisha Mazur as she talks about Overlooked New Year Business Basics New Year, New ideas. New marketing, new sales, new products, new relationships, new contracts. New markets that need to be discov...
Jan 05, 2023•35 min•Ep. 27
Ever wanted to know how people have lights on their car? What is the best way to gain community RoI? What is community RoI? Join your hostess Le'Keisha Mazur as she talks about Marketing on Wheels-Parade Edition part 2 This is part 2 of a two part episode. So if you didn’t get a chance to listen to Episode 25 Marketing on Wheels-Parade Edition part 1, make sure you go back and listen so you can get the full scope of what this episode is talking about. Wouldn’t want you to miss out on any of thes...
Dec 29, 2022•34 min•Ep. 26
Do you love a parade? How is your community outreach going? How do you market on wheels and make it to the next level? Join your hostess Le'Keisha Mazur as she talks about Marketing on Wheels -Parade Edition part 1 This is part 1 of a two-part episode. So the next episode after this will have the other half of the lesson. Don't think that you have to wait until the next episode; you need to listen to this first. Some may just drop off right here and figure if you wait until the next episode, you...
Dec 22, 2022•31 min•Ep. 25
How is your brand perceived? Do you like it raw? How can you expand your marketing channels for branding? Join your hostess Le'Keisha Mazur as she talks about how: BEE is for branding. Discover how you can always BEE branding as we listen to a case study of a local raw honey dealer. Get your sweet business info fixed as we dive around eight points of branding while correcting what you could BEE doing wrong without you feeling the "sting" of correction. She lets you know the buzz in descriptive d...
Dec 15, 2022•29 min•Ep. 24
Is your cash register "thirsty" after mid-November? What is Grey Friday marketing? Satin bed sheets are the new... Join your hostess Le'Keisha Mazur as she talks about Holiday Hustle vs. Holiday Drought. The holiday hustle is generally, you are getting your hustle on. Clients and customers are buying what you are selling. You are making hand over fist so much cash this holiday season that it almost makes up for the almost year-long cashflow drought or roller coaster of profits that you were prob...
Dec 08, 2022•28 min•Ep. 23
How many T-Shirts do you own? Do you remember MySpace? Have you ever listened to Episode 2? Join your hostess Le'Keisha Mazur as she talks about getting your credit, where its due pt 2 This is a Thursday throwback of episode 2, 20 episodes later! She is revisiting a monumental celebration with an update to the grand reopening. Yes, fresh content is available! Will she relive her experience? Will there be more event faux pas than the first? Tune in and get some new ideas if you aren't sure if eve...
Dec 01, 2022•28 min•Ep. 22
Is it possible to have gratitude for having weaknesses in your business? What has gotten you through tough times in your business? How have you celebrated your wins in your business? Join your hostess Le'Keisha Mazur as she talks about A-Mazur-ing Gratitude with special guest Tyrone Mazur. You are in for a rare treat as the show's very first guest is interviewed on gratitude as a business owner. Get some insight and actionable tips to spark more gratitude in your business or to be inspired to ta...
Nov 24, 2022•28 min
Have you ever been charged a fee you knew nothing about? Are you new to working with vendors and merchants? Can you ever have enough legal and financial protection to keep you in business? Join your hostess Le'Keisha Mazur as she talks about Vendor Vampires. If you are listening to this episode and it's not the month of October, it's totally OK. Did you know: Out of the top 5 areas of law. Consumer Finance is number one and under that category is where billing disputes live. Enclosed are some ti...
Nov 17, 2022•27 min•Ep. 20
What does lip service mean to you? What phrases make you feel important? Do your clients feel like just a sale or something more? Join your hostess Le'Keisha Mazur as she talks about Giving good Lip service to Retention Get 11 phrases that make your clients feel important. Learn how to apply them in situations that work for your industry. Discover a way of bootstrapping that nobody talks about! Discover the percentage of clients that are hand-me-downs that will not like you no matter what. Educa...
Nov 10, 2022•26 min•Ep. 19
How can you take on the responsibility to enact change? Do you refuse to be held back by the opinion or judgment of others? What are you promising yourself by engaging in business activity? Join your hostess Le'Keisha Mazur as she talks about Business Headgame ABCs part 2 This is part 2 of a two-part episode. So if you didn't get a chance to listen to Episode 17, Business Headgame ABCs part 1, make sure you go back and listen so you can get the full scope of what this episode is talking about. P...
Nov 03, 2022•28 min•Ep. 18
Have you ever seen something and wished you hadn't seen it? Doors have locks on them for a reason! Have you ever run an idea by someone who wasn't where you wanted to go and didn't act on it? Find out how we can grow confidence in our day-to-day as a business owner. Join your hostess Le'Keisha Mazur as she talks about Head Game ABCs in two parts. So the next episode after this will have the other half of the lesson. Don't think that you have to wait until the next episode; you need to listen to ...
Oct 27, 2022•28 min•Ep. 17
There are so many words that begin with the letter F that are probably going through your mind right now when it comes to being used in Business. Join your hostess Le'Keisha Mazur as she talks about using the F word in Business So be prepared for what is about to be revealed in this squeaky-clean episode. The F word will be dissected to be better understood. You will get some tips on how to use it in your Business, and nobody will get offended. Pinky Promise. Why should you give a flying flip? B...
Oct 20, 2022•19 min•Ep. 16
Join your hostess Le'Keisha Mazur as she talks about Beauty in Failure Yes, you read that correctly, beauty in failure! Were you always taught that failure is not an option? It's either do or don't, but you better not fail! What if that wasn't true? How would your performance in your business be affected? There is a generation growing up with a new concept that is making waves of new entrepreneurs. You can choose to be successful over safety. Listen and discover how this happens with 4 points ap...
Oct 13, 2022•13 min•Ep. 15
Join your hostess Le'Keisha Mazur as she talks about How to be A-rated. Before you think she is talking about the Better Business Bureau, she isn't. In the day and age of connection, there is one quality, one skill that can make or break you in your personal life and your business life. If you are tired of being shallow and fake, this episode is for you. If you feel like you do what you need to do just to stay relevant in the business world, this is for you. Find out some actionable steps to be ...
Oct 06, 2022•21 min•Ep. 14
Have you ever wondered how to get more of your ideal clients or customers? Have you ever wondered why some aspects of your marketing plan work and some don't? Join your hostess Le'Keisha Mazur as she talks about Customer riches are in the Niches. She gives you the 4 sections of customer behavior that you might be missing out on. Discover how to really tap into the niche of what you do and how to outreach those that raise their hand to say "Yes!" Please help me! I want that! This is another take ...
Sep 29, 2022•20 min•Ep. 13
What is your priority going into the 4th quarter of the year? Would you like to bring more to your Q4? Tune in for some enlightening things on how to make the 4th quarter the most productive, especially if your prior 3 quarters haven't been what you've expected. Inspired by an email, your hostess Le'Keisha Mazur brings up 4 points that can be implemented in this last quarter of your business. She weaves in 3 of her own stories to help illustrate the points you discover. If you don't have time to...
Sep 22, 2022•19 min•Ep. 12
Join your hostess Le'Keisha Mazur on this episode of the Business Basics podcast as she talks about Suer Management. The title is not a typo; this is your chance for the behind-the-scenes of the What, Why, and Who of Suer Management. What it is. Why do you need it. Who it is up against and How to use it. You think you know what Suer Management is? Listen and hear if you are correct! So thank you for listening and the audience; here is her call to action. Subscribe to the show. She repeats. Subsc...
Sep 15, 2022•21 min
Join your hostess Le'Keisha Mazur on this episode of the Business Basics podcast as she talks about Marketing on Wheels. You will be introduced to how her vehicle Miss Biznis, advertises to the public. You will discover the five styles that you can apply to your own vehicle. She will also let you know the do's and don'ts of how to pull this off so you don't get pulled over by the marketing police! License and registration are not needed as you cruise this marketing highway. So thank you for list...
Sep 08, 2022•21 min•Ep. 10
Join your hostess, Le'Keisha Mazur; On today's episode, we're going to talk about the Confessions of a calendar overachiever. As business owners and busy professionals, we are overworked and overbooked. And as a result "Overtired". The main reason for this is our calendars. And it's not the calendars that deal with family members and the organizations that we belong to, and It's our business calendars that are making us like this. Shon is interviewed to shed some insight into this issue. Find ou...
Sep 01, 2022•16 min•Ep. 9
Join your hostess, Le'Keisha Mazur, on today's episode we're going to talk about: Business Basics Inventory. She was going through some files in a marketing folder, one of several, when she came across a Business Basics inventory sheet because she was taking her own advice to make sure she was using information she collected. After finding 4 top things on the list she discovered that the 5 things, the first thing, was missing.She gives you her top 5 things to have in your business basics invento...
Aug 25, 2022•17 min•Ep. 8
Your hostess, Le'Keisha Mazur, gives you the deets on Sucking up too much information and doing NOTHING with it. She gives you some reasons why we do it. Three lessons on how to curb yourself from doing it and how to stop it from spreading in your organization. And before you deny this concept, she will give you some quick examples of how you have encountered this very situation and found yourself twisted in it like a sticky spider web. Truth is stranger than fiction as she guides you through th...
Aug 18, 2022•12 min•Ep. 7
In today's episode of The Business Basics podcast, your hostess Le'Keisha Mazur talks about being Virtually Impressive vs Being a Virtual Hot Mess. She gives 3 lessons with stories and practical applications for each after she reveals the core topic. She will have you nodding your head in agreement with the hot messes that you have witnessed and some you wish you didn't. With some logical backstory and etiquette tips (yes, you read that correctly, "etiquette"), you will quickly know if you are v...
Aug 11, 2022•21 min•Ep. 6
Join Le'Keisha Mazur on this episode as she talks about utilizing what you already have to find more deals and save money in your business.She asks questions that jogs the business owners memory about things that are used and subscribed to, all the way back from when the business was first created. Show includes: At least 5 resources you can recall and quickly act on for savings. How to get customer service reps giving you the details of programs and not have it take all day. How you can model t...
Aug 04, 2022•14 min•Ep. 5
On today's episode Le'Keisha Mazur talks about: Training wheels for the customer sales cycle. Now just so you know, Marketing is always before sales. Whether you do it or you delegate by giving it to an employee or outsourcing it and paying someone. This always comes before sales. Le'Keisha Mazur gives the listener four training wheels so they don’t fall off this basic when revealed! Training wheels are usually two but she is making sure that the dually method is applied.She answers the top thre...
Jul 28, 2022•13 min•Ep. 4
Le'Keisha Mazur, host of the Business Basics podcast shares a story about the time she went to a Home and Garden Show Expo.The punchy story contains a short process of how event marketing is done. She tells of things needed if you wanted to try it and how it should all come together if you do it properly. She reveals a strategy using an acronym proved very useful in event marketing and gives feedback on what could have been done to avoid the issue if she was the business owner at the show.If you...
Jul 21, 2022•17 min•Ep. 3
On this episode of Business Basics podcast, Host Le'Keisha Mazur talks about the importance of “getting your credit where credit is due”. There is nothing more annoying than putting your heart, your soul, and your energy and your time into your business.That glorified monumental moment comes and you are overlooked, by the time you realize it, it's too late. You actually missed the monumental moment to get the credit where credit was due. The funny thing is, it's not that the credit went to anybo...
Jul 14, 2022•16 min•Ep. 2
In this episode of the Business Basics podcast, Host Le'Keisha Mazur shares her background. Le'Keisha is a quirky business development advisor with a servant's heart. She "Reveals" on the podcast overly common and overlooked business basics that business owners skip by being in a hurry to hit the ground running. She speaks on having guests come on to reveal their overlooked business basics that they've discovered in their business. They will be asked: 1) who helped them discover it, 2) how they ...
Jul 07, 2022•13 min•Ep. 1
