Outside By Design - podcast cover

Outside By Design

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.
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Episodes

What Apple's Ad Tracking Changes Mean For Outdoor Industry Advertisers (minisode)

We're back with a minisode! Iris takes a dive into the controversial iOS 14.5 update and what it means for advertisers in the outdoor industry. If you start to see changes in your social media ad campaigns, this is why! Tune in to find out what's happening, what the impacts will be, and what you can do about it. Deeper information: Facebook for Business on How iOS 14 May Affect Your Ads and Reporting BGR on How Anti-Tracking Is Hurting Facebook Adlucent on How Advertisers Can Prepare Fast Compan...

May 20, 20218 minEp. 121

Wild Rye Marketing Manager Kami York-Feirn on Being An Authentic Brand

"I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips not going as planned." This week on the podcast: Kami York-Feirn, Marketing Manager at Wild Rye and former Social Media Manager at Osprey. Kami joins us to talk about finding a brand voice, talking about tough topics as a brand, and being relatable to both beginners and seasoned athletes. How can a brand stand up for what it believes in? And do you have to sacr...

Apr 29, 202143 minEp. 120

What The Influx Of New Outdoor Participants During COVID Means For Marketing (minisode)

COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor Industry Association released the 2021 Special Report: The New Outdoor Participant diving into the data about these first-time outdoorists. Iris chats about these findings and what they mean for industry marketers for the coming years. If you're curious about engaging these brand new outdoor customers and turning them into lifelong adventurers, listen in! ​ Read ...

Apr 22, 20219 minEp. 119

10 Creative Ways To Engage Your Athlete Team (minisode)

We're back with another minisode! This week, Iris discusses her top 10 ideas for leveraging your brand's athlete or ambassador team. If you are looking to utilize your athletes or hoping to kick off your company's ambassador crew, this is a great, quick listen for you! Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what...

Apr 01, 20217 minEp. 118

5 Signs Of An Extraordinary Creative Director (minisode)

"Your creative agency shouldn't be in the friend-making business." Lisa's on the show to chat about five traits to look for in a creative director! She shares what creative direction is, some red flags to look out for, and how you can find a creative director or agency. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know wha...

Mar 25, 202116 minEp. 117

Pro Skier Elyse Saugstad on Letting The Skiing Speak For Itself

"The most exciting thing in skiing is women." We're HONORED to have legendary professional skier Elyse Saugstad on the podcast this week to talk about her career, how she finds creativity in skiing, how the treatment of women in the ski industry has evolved, and what the future of skiing holds. Follow Elyse: @elysesaugstad On My Own Terms Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe a...

Mar 18, 202137 minEp. 116

How Outdoor Brands Can Utilize Instagram Reels (minisode)

Is your brand missing out on the power of Instagram reels? Let's fix that! Iris brings her social media insights to the podcasts to discuss why reels are so beneficial to your brand and four types of reels your outdoor brand can utilize to reach outdoor-minded users. We can't wait to see what you post! Reels referenced: Red Bull , Black Diamond , PinkBike , Specialized , Simms , SMITH Optics , prAna , Keen , United By Blue , Oboz , REI , Icebreaker Follow us on Instagram: @wheeliecreative View p...

Mar 11, 20217 minEp. 115

Professional Skier Lynsey Dyer on Celebratory Creativity

"I do think that we in this industry, as small as we are, we are mighty." We're joined by pro skier, artist, producer, founder, and woman of many other titles Lynsey Dyer! Lynsey talks about the state of being a pro skier in this world, moving past beauty standards, using your creative talent the right way, and her time on a reality TV show. Follow Lynsey: @lynseydyer lynseydyer.com unicornpicnic.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about th...

Mar 05, 202141 minEp. 114

Humanizing the Workplace (minisode)

30% of your life is spent at work. How are you showing up there? Lisa's on the minisode to talk about corporate culture, leadership training, and bringing humanness to work. Plus, she hints at a top secret project in the works to help everyone level up. Listen in! Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you ...

Feb 25, 202113 minEp. 113

Photographer, Filmmaker, and Adventurer Evan Green on Speaking A Visual Language

This week we're joined by documentary-style photographer Evan Green! Evan chats about the special requirements of shooting mountain biking, how he uses color in his photos, his role in impacting the diversity of the outdoor industry, and why being an athlete helps him in his role as an action sports photographer. Follow Evan: greenevan.com @thegreenevan Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget...

Feb 18, 202125 minEp. 112

India's Only Female Adventure Filmmaker, Kopal Goyal, on Listening To Your Heart

This week on the podcast we’re joined by Kopal Goyal, the *ONLY* female outdoor filmmaker in India and founder of @inspire.crew. Kopal talks about how her passion for climbing and her chosen career path were at odds with her upbringing and how she still grapples with the pull of societal expectations and tradition. She also shares about her film, Project Wild Women, which features female athletes across India who are pushing their sport and breaking barriers - and it was accepted into @banffmoun...

Feb 04, 202144 minEp. 111

5 Marketing Habits To Leave In 2020 (minisode)

Let's talk bad marketing habits! Iris is on the show today to share 5 common bad habits we're leaving behind as we head into 2021. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!...

Dec 17, 20209 minEp. 110

Permission To Dream with Justine Mulliez / Just A Wild Thought

This week we're joined by Justine Mulliez, life and small business coach and founder of Just A Wild Thought. Justine shares her coaching style, her journey to a career change, the struggles she often sees creatives face, and her entrepreneurial hunger. This is a jam-packed episode about leveling up yourself! Follow Justine: @justawildthought justawildthought.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don...

Dec 10, 202038 minEp. 109

What To Expect From Social Media In 2021

It's time for a minisode! This week Iris dives into all the trends we're expecting to see on social media next year. From types of content to calendar scheduling to social shopping, 2021 is going to be an exciting year - and this is where you can get a head start on your social strategy planning! Happy listening! Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already,...

Dec 03, 202011 minEp. 108

Creating Art For Impact with Devin Dabney / Creative, Climber, Route Setter, Storyteller

Devin Dabney is a man of many, many hats. He brought all those hats to the podcast to chat about creativity, the intersection of music and climbing, how route setting isn't all about giving people what they want, and sharing authentic feelings through many forms of writing. This is a jam-packed episode about leveling up your creativity. Follow Devin: @deuceishiphop Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast ...

Nov 26, 202039 minEp. 107

The Power of Photography (minisode)

"Every time you pick up a camera, I urge you to consider how you can use the power of photography in a positive way." This week Lisa takes on the minisode and explores the power of photography - the responsibility photography holds, how sonder relates to the implicit and explicit messages sent by photographs, and how we can be more truthful when crafting images. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don...

Nov 19, 202017 minEp. 106

Using Adventure To Navigate Life with Natasha Buffo / Dirt and Tears

"The decision to sit down and write a full book... it really came from a craving, a need to purge this story." This week we're joined by former Silicon Valley analyst-turned-storyteller Natasha Buffo. Natasha covers a wide range of topics including finding spirituality in nature, listening to your intuition, slowing down in her outdoor pursuits, how to use nature to navigate grief, and why sex should be treated as any other adventure. Oh, did we mention she's also writing a book? This is a jam-p...

Nov 12, 202039 minEp. 105

What To Expect From Holiday Shoppers in 2020 (minisode)

Can you hear the jingle bells yet? Iris can! As a self-described holiday fanatic, Iris has delved into research on how holiday shopping will change this year and is here to relay her findings on to you. Find out how shipping delays, online research, local shopping campaigns, and more are changing the landscape for businesses as we head into the final stretch of 2020. Read more: Morning Consult Survey 5 Big Shifts In Holiday shopping Follow us on Instagram: @wheeliecreative View past episodes, tr...

Nov 05, 20209 minEp. 104

Color Tells A Story with Dawn Rae Knoth / Color, Trend & Merchandising Expert

We're not sure we could pack more useful information into one episode than Dawn Rae Knoth did in this one! Dawn Rae is a trend, color, and merchandising expert and she joins us to share aaaaaalllll the knowledge. Dawn Rae talks about how color tells a story, how designing must take all bodies into account, how aesthetics play a role in happiness, and how it feels to see a design in the wild. Curious about gear design, color forecasting, or how brands can predict future trends? This is your episo...

Oct 29, 202044 minEp. 103

Brand Versus Branding (Minisode 6)

This week's minisode features Lisa's take on the responsibility we have as creatives, how to mesh fine art and design into your creative work, and how branding differs from brand. This is a short & sweet episode for outdoor creatives, marketing managers, or anyone else who needs fired up! Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a re...

Oct 22, 202012 minEp. 102

The Camera As a Weapon with Eric Arce // Photographer and Pedal 2 The People Co-Founder

"It's really critical to have people behind the lens that can kind of tease out these nuances in photography." We're joined this week by Eric Arce - freelance photographer, Specialized ambassador, and co-founder of Pedal 2 The People. Eric speaks about infusing BIPOC experience into his photos, how a camera can be both a tool and a weapon, and how facing his mortality led him to find what he really wanted to do. This episode is jam-packed with insights and thoughtfulness, don't miss it! Follow E...

Oct 15, 202051 minEp. 101

Lessons Learned from 100 Podcast Episodes (Minisode)

We're celebrating our 100th (!) episode of Outside by Design with a special minisode! Lisa sits down and reflects on the themes that have come up after 6 years of podcasting and what we have learned about growth from our past guests. This episode covers the chaos of creativity, the evolutionary process, and where we're going from here. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and ...

Oct 08, 202011 minEp. 100

Building a Legacy with Kristin Carpenter / Verde Brand Communications & Channel Mastery

"I have always been kind of used to working twice or three times as hard." This week we're joined by Kristin Carpenter - founder/CEO of Verde Brand Communications and host of the Channel Mastery podcast. Kristin shares how she's changed over 20 years of owning her PR agency, her experience running a company as a woman and a mom, and how brand leaders can sign up for her Multi-Channel Marketing Academy. Kristin dives deep into personal evolution, the impacts of COVID, and thought leadership. Foll...

Sep 17, 202038 minEp. 99

Ask The Hard Questions with Amelia Arvesen / Honing Her Craft & Freelance Journalism

Even though she prefers the written word to communicate, outdoor journalist Amelia Arvesen CRUSHED this conversation! Amelia joins us to talk about what makes a good story, the role of truth in journalism, and why she started the Honing Her Craft newsletter featuring female creatives across all industries. You won't want to miss this episode! Follow Amelia: @hi_amelia honinghercraft.substack.com ameliaarvesen.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more ...

Sep 10, 202040 minEp. 98

Enjoying the Process with AJ Wiley / Illustrator and Kumawave Founder

"I want to be the best at what I'm doing and I'm going to put the time in." This week we're joined by designer and illustrator AJ Wiley! AJ discusses his newly launched apparel brand Kumawave, his goal with his art, how TikTok success grew his following, and why artists shouldn't value engagement numbers. Follow AJ: AJ's TikTok @ajwiley.design @kumawavebrand Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't f...

Sep 03, 202032 minEp. 97

Peace Through Biking with Analise Cleopatra and Aly Nicklas

"You don't have to know how to do something to start." This week we have TWO guests on the show: Analise Cleopatra and Aly Nicklas, directors of the bikepacking film "Pedal Through." The film follows Analise and friend Dej'uanae Toliver, first time bikepackers, as they head into the Oregon forest led by professional biker Brooklyn Bell. Analise and Aly chat about the documentary process, the logistics of filming a bikepacking trip, communication during co-directing, and changing how being active...

Aug 27, 202045 minEp. 96

Our Wild Backyard with Peggie dePasquale / Wyoming Wilderness Association

We're joined this week by Peggie dePasquale, Associate Director of Wyoming Wilderness Association. Peggie talks about how COVID hit her organization, the challenges of disseminating information in a rural area, and the controversy surrounding wilderness areas and mechanized recreation. This is a perfect Level 3 conversation, listen in! Follow WWA: palisadesproject.org www.wildwyo.org @wyomingwilderness Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about ...

Aug 20, 202043 minEp. 95

Photographing With Intention with Gritchelle Fallesgon / Adventure Photographer

We're joined this week by outdoor photographer Gritchelle Fallesgon! Gritchelle talks about what makes a great photo, why photographing women of color getting rad in the outdoors is her jam, and the less sexy side of photography people don't talk about. Gritchelle is a talented artist and wonderful person to boot! Follow Gritchelle: @gritchelle gritchelle.studio gritchelle.photos Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreati...

Aug 13, 202031 minEp. 94

The Dilemma of Outdoor Content During COVID (Minisode 5)

To post the photo or to not post the photo? COVID-19 has thrown us all for a loop, but especially the outdoor industry. Is it ethical to encourage outdoor adventure these days? What about travel? How can we find a happy medium between promoting healthy adventures and staying safe? Iris dives into these questions in our latest podcast minisode. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscr...

Aug 06, 20209 minEp. 93

Making Effort To Be Extraordinary with Alex Pavon / Juliana Bicycles

This week on the show: athlete, social media manager, and nursing student (!) Alex Pavon! Alex manages social media for Juliana bicycles and focuses on spreading positivity and doing good in the world. Alex chats creativity, content creation during COVID, and adding substance to social media. Follow Alex: @alexjpavon @julianabicycles Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if...

Jul 30, 202035 minEp. 92
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