Outside By Design - podcast cover

Outside By Design

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.
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Episodes

Black Joy On The Waves with Martina Duran / Textured Waves

"We have to be able to tell our own stories." This week we're joined by Martina Duran, co-founder of Textured Waves. Textured Waves is a collective of women of all shades, riding the waves - founded by BIPOC surfers for BIPOC surfers. Martina talks about their short film "Sea Us Now," her journey of self-acceptance and how it coincides with the ocean, and how brands can better represent their customers. Follow Martina: @texturedwaves @duranmc texturedwaves.com Watch Sea Us Now Follow us on Insta...

Jul 23, 202035 minEp. 91

Lean Into Resistance with Vanessa Faye Foerster / Diversify Triathlon Movement

"Integrity is doing what you said you would do when you said you would do it." We're joined this week by Vanessa Faye Foerster, Mental Endurance Coach and triathlete! Vanessa will get you fired up to tackle life's challenges. She talks about building integrity with yourself, how we shouldn't fear failure, and how she's working to diversify the starting line in triathlon. This is a woman you want to be following on your feed! Follow Vanessa: @vanessafayefoerster vanessafayefoerster.com diversifyt...

Jul 16, 202040 minEp. 90

Finding Freedom with Justine Yeung / Freelance Graphic Designer

"I want to be more of a master of some things than a Jack of all trades, master of none." We're joined by freelance illustrator and graphic designer Justine Yeung. Justine shares about her journey to freelancing, the struggles she faces, and how she volunteers her work to make a difference. This is a great episode for those who might be starting out on a new path! Follow Justine: @wheresjustine wheresjustine.com Shred the Patriarchy Follow us on Instagram: @wheeliecreative View past episodes, tr...

Jul 02, 202024 minEp. 89

Money Mindset with Alex Hanifin / Alpine Start Foods

"I've had that experience working for a big company of being like, what goes on in that boardroom? And why does this group of people have so much power over my career and over my life and over this company? Why is it so secretive and why is it all men?" This week we're joined by Alex Hanifin, co-founder of Alpine Start Foods and Women on Boards. Alex chats about being a young woman in big pitch meetings, how her team got Alpine Start off the ground, and what she's working on now to encourage div...

Jun 25, 202037 minEp. 88

Bringing Delight with Chie Tamada / Hand Lettering Artist

Today we're joined by hand lettering artist (and athlete) Chie Tamada! Chie talks about meshing athletics and the outdoors with her creative pursuits, how she approaches brands, and how she feels about talking $$ with clients. Be sure to check out her Instagram to see her incredible work in action! Follow Chie: @chie.tamada chietamada.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe a...

Jun 18, 202034 minEp. 87

Take A Bold Path with Caeli Quinn / Climate Ride

"The bicycle is a powerful tool for change all over the world." This week we're joined by Caeli Quinn, co-founder and Executive Director at Climate Ride. Caeli talks about why charitable rides work, how Climate Ride pairs adventure with philanthropy, and how climate justice and racial justice go hand in hand. Follow Climate Ride: www.climateride.org @climate_ride Why Every Environmentalist Should Be Anti-Racist Climate Activists Embrace Racial Justice Follow us on Instagram: @wheeliecreative Vie...

Jun 11, 202040 minEp. 86

Knowing Your Worth with Latasha Dunston / Jitterbug Art

"I'm not one to wait for others to give me permission." This week we're joined by Latasha Dunston, AKA Jitterbug Art. Latasha speaks about negotiating with brands as an artist, how she broke into the outdoor industry, and how her hard work has allowed her to become a full-time artist. We hope this episode serves to brighten your week as it did ours. Follow Latasha: @jitterbug_art jitterbugart.com Youtube Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info abou...

Jun 04, 202038 minEp. 85

Getting Comfortable With The Uncomfortable with Erica Nelson / REAL Consulting

"We're going to have conflict no matter what. So how can we communicate through that and how can we be emotionally intelligent working through that?" This week we're joined by Erica Nelson, DEI consultant and Organizational Leadership Developer (and avid flyfisher). Erica talks about leadership vs management, how to determine your leadership style, and representation without tokenizing. Erica gives expert advice to brands and leaders and actionable steps to take to become more aware. Follow Eric...

May 28, 202037 minEp. 84

Why Zoom Meetings Are So Exhausting (Minisode 4)

WFH Zoom meetings leaving you beat at the end of the day? You're not alone. Iris and Lisa dive into the science behind why video calls are making us more on edge lately. Read more: BBC Article TED article on Zoom fatigue Psychology Today on how to recover Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think abo...

May 26, 202011 minEp. 83

Having Fun & Giving A Shit with Wylie Robinson / Rumpl

Cozy up for this one... we're joined by Rumpl CEO and co-founder Wylie Robinson this week! Wylie talks about how Rumpl prioritizes taking care of the earth, adapting to being a new father and a CEO during COVID-19, putting employee engagement first, and more. This episode contains SO much knowledge, so press play! Follow Wylie: rumpl.com @gorumpl Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to sub...

May 21, 202041 minEp. 82

Why We Love TikTok (Minisode 3)

TikTok 'til we drop. Elder Millennial Lisa and Baby Millennial Iris discuss their love for the trending video app TikTok. What makes this platform so different? Which of our two hosts is verified TikTok famous? How can your brand get involved? Listen to find out. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you t...

May 19, 202014 minEp. 81

Learning Along The Way with Jessica Miyuki / Salt Atlas & Textile Design

"Surfing forces you to be patient. You just have to roll with the punches." We're joined this week by textile designer and Salt Atlas founder Jess Miyuki! Jessica talks about working at Billabong, freelancing, and her journey to becoming a business owner. She shares her design process, how she had to pivot her business during a pandemic, and why she's drawn to surfing. This episode will have you yearning for the beach! Follow Jess: @jessicamiyuki jessicamiyuki.com @salt.atlas saltatlas.co Follow...

May 14, 202037 minEp. 80

Shaping Our Future with Sarah Wood / The Good Talk

"How we contribute now and how we can continue to contribute shapes that. So let's not sit back and let someone else decide that for us. Let's make our choices now and make the new normal." We're joined this week by Sarah Wood, business management consultant and founder of The Good Talk and Supply Connector (and former VP of Operations at Industry Nine). Sarah shares the process behind founding her COVID-19 relief platform, how communication is shifting in this new normal, and the ways we can ad...

May 07, 202056 minEp. 79

Listening & Learning with Gale Straub / She Explores

"It just feels important to share a diverse range of stories and experiences." The queen of podcasting herself is here - Gale Straub, founder of the She Explores podcast and co-founder of Ravel Media. Gale is a well-rounded creative and she joins us to talk monetizing her passions, creating community with intention, and creating content during a pandemic. Follow Gale: @she_explores she-explores.com @galestraub galestraub.com @ravel.media ravelmedia.co Follow us on Instagram: @wheeliecreative Vie...

Apr 30, 202043 minEp. 78

Embrace The Awkward with Dr. Sara Boilen / Sweetgrass Psychological

"It's not as easy to have the conversation about mental health as it is to have about physical health." We are joined this week by Sara Boilen, clinical psychologist and founder of Sweetgrass Psychological Services (oh yeah, she's also an avid outdoorswoman). Sara joins us to talk about leveling up yourself in this pandemic - including tips on coping strategies, creativity over Zoom, and leadership in times of strife. Sara also dives into mental health stigma and the debate over spending time ou...

Apr 23, 202052 minEp. 77

How To Instagram Live Like A Pro (Minisode 2)

We're back with another minisode! This time Iris explains how to nail your first (or hundredth) Instagram Live. It's a little more work than just pushing a button, but it can make all the difference in creating successful live video content! Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!...

Apr 21, 202010 minEp. 76

Jump In, Jump Up, Jump Out with Claire Smallwood / SheJumps

"We're SheJumps, not SheStandsStill." Today we're joined by the incredible Claire Smallwood, co-founder and Executive Director of SheJumps. After 14 years of running a nonprofit, Claire has plenty of insights to share about leadership, managing a team of volunteers, and partnering with brands the right way. Claire is our first guest to speak on Level 3: Level Up Your Community and she embodies that spirit wholeheartedly. Take a listen! Follow Claire: @clairesmallwood_ @shejumps shejumps.org Foll...

Apr 16, 202043 minEp. 75

Why The Process Matters More Than Numbers (Minisode 1)

"The reason WHEELIE grew is I fell in love with making shit." This week's minisode covers what Lisa hates about marketing and how to embrace the creative process during the era of COVID-19. If you're a business owner, marketer, creative, or leader, this episode will explain why people matter more than numbers and how the athlete mindset helps in business. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forg...

Apr 13, 202013 minEp. 74

What Does It Mean To Level Up?

We're back with Season 5 of Outside by Design! Recorded from our homes during social distancing, we finally announce the WHEELIE 2020 initiative: Level Up Yourself, Your Brand, and Your Community. We preview the kind of guests you'll be hearing from this season and encourage you to submit your own suggestions for interviewees! Enjoy the season and keep an eye out for future episodes (and minisodes) launching soon! Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more...

Apr 09, 202013 minEp. 73

Twintuition with Sara Slagle

Two Slagles in the house! It's the last episode of the year and the last episode of Season 4, so we decided to have a little fun. Lisa's twin sister Sara is on the show today, and they asked each other listener questions about adventures, what annoys each twin about the other, and Sara Slagle's marketing advice. Can they feel each other's pain? Can they read each other's mind? Listen in to find out. Follow Sara: @sarakins316 Sara's Math Youtube Channel Follow us on Instagram: @wheeliecreative Vi...

Dec 26, 201934 minEp. 72

Laughter In All Forms with Katie Burrell

That's right... THE Katie Burrell. The brilliantly hilarious Katie Burrell is here this week and she talks about taking her ski comedy/documentary film Dream Job on a world tour, why she hates marketing, her process for stand up comedy, and creating her hybrid characters that make so many laugh. Watch Dream Job Here Follow Katie: @katieburrelltv katieburrelltv.com @colleen_gentemann @evans_leah @dinyharrison54 @the_blondes_ You'll enjoy this film, too Follow us on Instagram: @wheeliecreative Vie...

Dec 19, 201955 minEp. 71

Don't Take Life So Seriously with Jenny Verrochi

Everybody messes up, it's just how you react that counts. This week we're joined by Jenny Verrochi, Co-Founder of Wild Barn Coffee (formerly Backcountry Nitro). Jenny talks about getting caught up in the Backcountry trademark debacle, her experience founding a company with her best friend, and how they bring an authentic, wild spirit to their brand. We can't wait to see where Wild Barn goes from here! Follow Jenny: @jennnnygirl @wildbarncoffee wildbarncoffee.com Follow us on Instagram: @wheeliec...

Dec 12, 201934 minEp. 70

Leave It Better with Alyssa Ravasio

Fall in love with the problem, not the solution. This week we're joined by Alyssa Ravasio, founder of Hipcamp! Alyssa talks how she started her businesses, the things she's learned through entrepreneurship, putting values before products, and our word of the month, synthesis. Follow Hipcamp: @hipcamp hipcamp.com Photography Program Jane Kim Art Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subsc...

Dec 05, 201945 minEp. 69

Accidental Entrepreneurship with Cassie Abel

Are you celebrating Women-Led Wednesday today? We launched this week's episode a day early because today (November 27th) is Women-Led Wednesday - a national shopping holiday founded by this week's guest Cassie Abel! Cassie is a self-described accidental entrepreneur - she’s the CEO and Co-Founder at Wild Rye, Owner at White Cloud Communication, and Managing Director/Creator of Women-Led Wednesday. Cassie talks about her path to being a business owner, her biggest struggle as an entrepreneur, and...

Nov 27, 201937 minEp. 68

Seeking Inspiration In Unlikely Places with Reuben Krabbe

Failure and setbacks are all part of the creative process. This week we talk with action sports photographer Reuben Krabbe about his latest projects, how he gathers new creative ideas, how he prioritizes safety when working in the backcountry, and how he takes care of himself with such a demanding job. Watch Nebula: nebula-film.com Follow Reuben: @reubenkrabbe Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't...

Nov 21, 201940 minEp. 67

Don't Wait To Go After What You Want with Shannon Mahre

"If I had stopped when I felt defeated, I wouldn't be where I am now." Today we have the brilliant and entrepreneurial Shannon Mahre on the show! Shannon joins us to talk about her three businesses, balancing being a parent while working alongside her spouse, her advice to freelancers, and a diagnosis that changed her life. Follow Shannon: @shannonmahre @girlswithgritnw @mahremedia @mahremade www.shannonskouras.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and mor...

Nov 14, 201941 minEp. 66

Plant The Seed with Becky Mendoza

Becky's not your typical attorney. This week on Outside by Design we're joined by Becky Mendoza: action sports contract lawyer, founder of Action Sports Law Group, and co-founder of Changing Tides Foundation. Becky is not only wicked smart, but she also gives a damn. Becky talks about staying on top of changes in the legal world, how she stays nimble as an entrepreneur, what drives her, and the work she does around the world with Changing Tides Foundation. Follow Becky: @actionsportslaw @changin...

Nov 07, 201938 minEp. 65

Constant Improvement with Allison Miles

When you follow what you love, everything will fall into place. This week we speak with Allison Miles, Community & Content Manager at Ruffwear! Allison shares her transition from the law profession to the outdoor industry, the unique aspects of representing four-legged customers, and how Halloween at Ruffwear is the best day of the year. Allison also gives some advice for receiving creative feedback and how she blends her personality into her work. Follow Allison: @allimmmiles @ruffwear Foll...

Oct 31, 201943 minEp. 64

Navigating Life's Rapids with Heidi Jo Dent

If you're doing something without a purpose, stop doing it. This week we're joined by Heidi Jo Dent - retired Team USA Paralympic snowboarder and all-around badass. Heidi talks about how she ended up joining the team, the heartbreak of breaking her prosthetic at the Sochi Olympics, finding new purpose as a special education teacher, and how outdoor recreation serves as the greatest equalizer. Follow Heidi Jo: @hjduce Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and m...

Oct 24, 201945 minEp. 63

Creative Curiosity with Jainee Dial

Without purpose, what are you doing? This week we're joined by Jainee Dial, co-founder and Chief Creative Officer of WYLDER. Jainee brings her brilliant mind to this episode and speaks about her entrepreneurial journey, how she turns to the outdoors to find inspiration, and her thoughts on curiosity's role in creativity. Follow Jainee: @jaineedial @wyldergoods wyldergoods.com jaineedial.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wh...

Oct 17, 201943 minEp. 62
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