Welcome to the employee takeover! Lisa's out of town this week so we decided to surprise her with a minisode - a Wheelie minisode, to be exact. Iris interviews some of the Wheelie crew and learns who crashed their mom's car, what Amanda's greatest design feat is, and who has the best Lisa impression. Regular episodes resume next week! wheeliecreative.com @wheeliecreative...
What does it mean to grow a state's outdoor recreation economy? We talked to someone who does exactly that for a living: Rachel VandeVoort, Director of the Montana Office of Outdoor Recreation. Rachel talks about her new position, what brands can do to work with Outdoor Recreation offices, and how important it is to be an informed and passionate voter. Follow Rachel: @mtoutdoorrec / @mtraerae / MT Office of Outdoor Recreation...
How do you become an outdoor industry influencer and professional multi-sport athlete? Turns out, it takes a lot of hard work. This week we talked with Andrew Muse, content creator and companion to Kicker dog. Andrew shares about his creative process, how he raised the cutest adventure dog on the planet, and a day that changed his life forever. Follow Andrew: @andrew__muse / @kickerdogmuse / andrewmuseproductions.com / Youtube...
What would happen if you created something new every single day? Nick is partner and art director at Factura and he shared his creative wisdom on the drive to create every day, how his art and music intersects, and his transition from big agency life to running his own creative studio. Give it a listen and don't forget to leave comments and reviews! Follow Nick: @nickwichman / @wearefactura / wearefactura.com / Off The Record Podcast...
Outside by Design host Lisa Slagle answers listener questions about entrepreneurship, Wheelie Creative's 10 year anniversary, and how many crepes she eats in a year. Take a listen and don't forget we love to hear listener questions and interviewee suggestions! Happy listening! wheeliecreative.com @wheeliecreative
When she couldn't find heroes in the outdoor industry she decided to make her own. This week on the podcast: the incredible designer Brooklyn Bell! Follow Brooklyn: @badgal_brooky / brooklynbelldesign.com / We're doing a Q&A session for next week's episode, so if you have any questions for Lisa please send them to our Instagram @WheelieCreative to have them answered on the podcast! Enjoy the show!...
How do you go from fulfilling orders in your garage to placing product on the shelves of REI? This week on the Outside by Design podcast: Kelli Jones, founder of Noso Patches! Kelli chats about risk, running a business in a small mountain town, and her transition from a one woman show to being dubbed a "Woman Leading the Outdoor Industry." Follow Kelli: @nosopatches / nosopatches.com / How to Fix Your Jacket / Meet the Women Leading the Outdoor Industry...
What does a work/life balance look like when you live in a teal school bus? Ash Bocast, co-founder of Roam Events, the action-packed weekend of shred that is Roam Bike Fest and plans the ladies of Roam have for the future to continue rocking the mountain bike world. Also included is her award for "Best View Out of a Walmart Parking Lot." Follow Ash: @roamrydes / @thisisroam / thisisroam.com / roambikefest.com...
Has anyone ever compared your business to Beyonce? Jen Gurecki, CEO of Coalition Snow and Editor of Sisu Magazine, chats with us about how women are trending, her return to her journalistic roots, and a recent controversial study on diversity in the outdoors. Follow Jen: @yogurecki / CoalitionSnow.com / Sisu Magazine / SIA Report...
There are more stories to be told in the outdoor industry than the big wins and champagne showers. Digital content contributor at Teton Gravity Research Katie Lozancich shares her thoughts on digging deep in subject interviews, her transition from photography to journalism, and telling stories of the pain behind the stoke in mountain communities. Follow Katie: @katielo.photo / katielozancich.com / www.tetongravity.com / Shifting Gears ...
When you're an adventure photographer, you have to be able to do the activities you shoot. Kylie Fly, adventure photographer and brand ambassador, shares about her creative process, the wild places she ends up shooting, and her advice for brands and marketers looking to work with photographers. Follow Kylie: @kylie.fly kyliefly.com
Quitting your stable day job for the unknown can be daunting. Paulina Dao, freelance photographer and founder of Bay Area Outdoor Women, talks about taking the leap into freelancing, being a person of color in the outdoor industry, and defining success on your own terms. Follow Paulina: @paulinadao www.littlegrunts.com
Even the internet has some work to do when it comes to diversity in adventure sports. Abigail Wise, online managing editor at Outside Magazine, talks about her work at Outside, being a type A creative, and how she's working to get more female athletes on Wikipedia. Follow Abigail: @abigailwise www.abigailwise.com www.adventuresinwikipedia.org...
You never know when you'll nab your next big break. Kenzie Rodriguez, head of marketing at Outdoor Prolink, talks about her activism, balancing her analytical and creative sides, and getting job offers at ski movies. Follow Kenzie: @kung.fu.kenzie www.outdoorprolink.com
Where are all the female filmmakers at? Aisha Weinhold, founder of No Man's Land Film Festival, talks making diversity mainstream, her advice to filmmakers, and how female-told stories are unique. @aishaweinhold nomanslandfilmfestival.org Kyle Dempster's "The Road From Karakol"
This conversation gets deep. Sallie Hoefer, partnership manager at Camber Outdoors, gets down and dirty about positive self-talk, representing diverse outdoor participants, and the problem of substance abuse in the outdoor industry. Follow Sallie: @sillysalliez camberoutdoors.org Tropical House Playlist...
Learn from a photography legend on this week's episode. Re Wikstrom, senior photographer at Backcountry.com , shares her insights on getting women involved in action sports, what it means to be an artist, and being a photographer in the age of social media. rewikstromphoto.com @rewikstrom
Janette gets to ride her bike and call it work. Janette Sherman, marketing manager at Yeti Cycles, shares her thoughts about working in the bike industry, evolving the conversation around diversity and inclusion, and making space for creativity. www.yeticycles.com
You can call her an outdoor renaissance woman. Abby Cooper - professional photographer, writer, media strategist, and athlete - talks about goal setting, creativity, work/life balance, and turning your passion into your profession. Follow Abby: @abbydells abbydellphotography.com
If you're the kind of person who would enjoy a truck bed hot tub, you'll get along with Victoria. Victoria Hunt, field rep for Specialized Bikes, talks about mountain biking, barriers to entry, and how to get your foot in the door of the outdoor industry. Follow Victoria: @reallifemeatball www.specialized.com
Meet one of the pioneers of women's specific snow goods. Stephanie Nitsch, founder of Pallas Snowboards, talks about snowboarding, business, and the little things brands can do to help make the ladies feel welcome. Follow Steph: @eatmypow @pallassnowboards www.pallassnowboards.com www.stephanienitsch.com...
This is a really fun episode where Katie Ratchuk, an account marketing rep for The North Face talks about work, life, and striking a balance between the two. Sounds like The North Face has some extra fun things planned this year!
This is a great episode-- I had a chance to chat with Hillary Allen, a teacher in Neuroscience and Structural Biology who also happens to be a professional athlete on the ultrarunning team for The North Face. Hillary brings some valuable insight into achieving work-life balance and pushing her limits both mentally and physically. In an industry that is heavily guided by the pursuit of passion, there are some great takeaways for you about making time to achieve the goals that are most important t...
Jason Forrest, Sales Manager of Whitefish Mountain Resort, talks about why working for a larger company in the outdoor industry is what he chose to do instead of running his own business. Jason's a funny guy with great industry insights, and we had fun with this one. Show Notes: Where Jason works: Whitefish Mountain Resort Where Jason writes: thisweekwhitefish.com Where Jason blogs: jasonabbyforrest.blogspot.com What Jason reads: POSITIVITY...
