Outside By Design - podcast cover

Outside By Design

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.
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Episodes

Getting Glitter Fingers with Gretchen Powers

Don't be afraid to flirt with the people and brands you're want to work with! Gretchen Powers brings her creative energy and realness to the show this week and we can't thank her enough. Gretchen shares how she makes people comfortable in front of a camera, how she navigates mental health as an entrepreneur, and the “glitter fingers” feeling she gets when she finds a story she just has to tell. Give it a listen! Follow Gretchen: @gpowersfilm ​@powersprovisions gpowersfilm.com Follow us on Instag...

Oct 10, 201941 minEp. 61

Find Your Guiding Compass with Ashley Rankin

If you tackle one accomplishment a day, you'll reach your goals before you know it. This week on the show we have none other than Ashley Rankin, founder of SHREDLY! If you’ve seen a wild pair of women’s bike shorts on the trail, you’ve experienced the power of SHREDLY. Ashley shares how she stays true to her purpose, the conundrum of self-identifying as your business, and how naiveté can be an advantage when launching into the unknown. Follow Ashley: @anikkir @shredly shredly.com ​ Follow us on ...

Oct 03, 201937 minEp. 60

Empowering People with Susan Purvis

"I realized I was as lost as anybody I found." This week we're joined by Susan Purvis - avalanche dog trainer, empowerment speaker, outdoor medicine educator and author of the bestselling outdoor adventure memoir, Go Find . Susan has dedicated her life to helping people, and today on the show she shares her transition from educator to writer. Susan talks about how fear can hold us back and how we can get lost in our emotions and relationships just as easily as we can get lost in the woods. Liste...

Aug 15, 201933 minEp. 59

Shredding Fear with Lindsey Richter

Getting more women on bikes is more than just a business to Lindsey Richter. As the founder (and Director of Inspiration) at Ladies AllRide, Lindsey's mission is to help women conquer their fears on bikes - and in turn, their fears in all aspects of their lives. Lindsey talks about finding a place in the bike industry, aligning her values with her business, and her transition from racing to teaching. Follow Lindsey: @ladiesallride ladiesallride.com Ladies AllRide Facebook Page @gritclinics gritc...

Aug 08, 20197 minEp. 58

Speak Up, Not Over with Vasu Sojitra

What is the benefit of diversity in the outdoor industry? This week we're joined by Vasu Sojitra: professional athlete, Adaptive Sports Director at Eagle Mount Bozeman, and Coordinator at Earthtone Outside MT. Vasu shares his work to elevate the voices of underrepresented folks in the outdoor industry, his mission as a professional adaptive athlete, how he navigates skiing's bro culture, the barriers to entry in snow sports, and our word of the month, Alignment. Follow Vasu: @vasu_sojitra www.va...

Aug 01, 201956 minEp. 57

Spreading Positivity with Sensi Graves

Remember, you are a badass. This week we're joined by Sensi Graves, professional kiteboarder and founder of Sensi Graves Bikinis. Sensi talks about grounding herself in gratitude, both in work and play. She shares her struggles to balance being an athlete and a businesswoman, as well as her personal mantra when things get tough. Sensi's approach to product photography and social media is refreshing and her positivity radiates through her words. Enjoy the show and have a happy Outdoor Retailer we...

Jun 20, 201939 minEp. 56

Embracing Vulnerability with Perry Cohen

When you can't find the community you're searching for, you create it yourself. We're joined this week by Perry Cohen, Executive Director and Founder of The Venture Out Project. Perry talks about providing a safe community for TVOP participants, how outdoor brands can move beyond the gender binary, and how nature helped him feel comfortable in his body for the first time. Follow Perry: @theventureoutproject ventureoutproject.com Diversify Outdoors Follow us on Instagram: @wheeliecreative View pa...

Jun 13, 201944 minEp. 55

Committing to Nuance with Katie Boué

Outdoorists have the unique opportunity to create change. This week's guest is the incredible Katie Boué - outdoor advocate and creative powerhouse. Katie shares the importance of finding nuance in complicated topics, her method of distilling policy issues into bite sized nuggets, and how she finds balance in her work and herself. Follow Katie: @katieboue Twitter themorningfresh.com...

Jun 06, 201945 minEp. 54

Season 4 Q&A

It's a Wheelie Q&A episode! Lisa and Iris answer our listeners' burning questions about Wheelie, entrepreneurship, manifestation, and the weird things we do at work. Don't worry, we return to regular Outside by Design programming next week! Outside by Design is the podcast about the business of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outs...

May 30, 201922 minEp. 53

Finding Handrails with Rebecca Rusch

What do you stand for? We're honored to be joined this week by Rebecca Rusch - adventure athlete, 7x world champion, best selling author, activist, Emmy winner, and damn good person. Rebecca shares her personal manifesto and her guiding principles she follows in all aspects of her life. She also talks about asking for help, the power of pessimism, and what she looks for in a creative team. Follow Rebecca: @rebeccarusch rebeccarusch.com Blood Road Film Ride MTB Lao Outside by Design is the podcas...

May 23, 201957 minEp. 52

Seeking the Uncomfortable with Amelia Leme

If you think entrepreneurship is hard, try starting a company in a new country in a second language. That’s what Amelia Leme did when she launched @manathreads, and she tells her story on the show this week. Amelia talks about making a change in the textile industry, building her business network from scratch, and “MANAfesting” her way to success. Amelia’s positive energy shines through in this episode and she’ll leave you inspired to crush your goals. Follow Amelia: @amelialeme @manathreads man...

May 16, 201937 minEp. 51

Make It Happen with Shandi Kano

Start with why. This week's podcast is all about making it happen - and who better to be our guest than producer Shandi Kano? Shandi talks the perks of freelancing, putting dreams into action, and balancing athletic pursuits with work life. If you need a reminder to get shit done, this is it! Follow Shandi: shandikk.com @shandikk Outside by Design is the podcast about the business of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athl...

May 09, 201934 minEp. 50

Everybody Eats with Uriell Carlson

We all have to eat, so we might as well eat to our advantage. We have quite the expert on the show this week: nutritionist Uriell Carlson. Uriell works with clients ranging from professional athletes to casual adventurers and coaches them to attain peak performance through proper nutrition. Uri discusses fueling with real food, how to properly recover from a day shredding or shooting, and her thoughts on the new word of the month, manifestation. Follow Uriell: @uri_carlson www.innerwildnutrition...

May 02, 201944 minEp. 49

Building Trust with Corey Seemann

Life as a professional athlete looks a lot different than it did 20 years ago. In conjunction with last week's interview with photographer Andrew Chad, this week's guest has experience on the other side of the lens - professional big mountain skier Corey Seemann. Corey shares his perspective on being an athlete in the social media age, what he looks for in athlete-photographer relationships, and living a life of risk. Corey doesn't hold back and gives us a glimpse into the importance of negotiat...

Apr 25, 201944 minEp. 48

Everyone's a Photographer with Andrew Chad

Just get out and shoot. Action Sports Photographer Andrew Chad joins us on the podcast and talks about becoming a photographer, working with professional athletes, and negotiating the unforgiving outdoors when shooting. Andrew gets real about photographers working for free and negotiating brand-photographer relations. Follow Andrew: @a.chad andrewchadmedia.com See the photo of Corey Seemann at wheeliecreative.com/podcast Outside by Design is the podcast about the business of creativity in the ou...

Apr 18, 201940 minEp. 47

Be The Captain of Your Ship with Susan Pieper

Entrepreneurship is not a solitary endeavor. This week we are joined by Susan Pieper, founder and CEO of DMOS Collective. Susan shares her perspective on the word negotiation, how she balances being a goofball and a serious leader, and her vision for starting the company that’s eradicating the world of shitty lawn and garden tools. Susan is a grade A badass, you don’t want to miss this one! Follow Susan: @DMOS_collective @wycowgirlsue dmoscollective.com LinkedIn Outside by Design is the podcast ...

Apr 11, 201931 minEp. 46

Finding Balance with Andrea Slusarski

Always keep it real. You may know her from Instagram - artist and teacher Andrea Slusarski AKA @drawingfromnature joined us on the show this week! Andrea drops knowledge about teaching, finding balance between the external and internal, and her advice to brands hiring fine artists - plus, we kick off our new word of the month, negotiation. Follow Andrea: @drawingfromnature www.andrea-slusarski-art.com Sisu Magazine Outside by Design is the podcast about the business of creativity in the outdoor ...

Apr 04, 201938 minEp. 45

Persistence, Encouragement, Evolution with Georgia Grace Edwards

Get ready for the pants revolution. One of the most unique businesses we've had on the podcast, this week's guest is Georgia Grace Edwards, co-founder of SheFly Apparel. The women of SheFly aim to change the way women experience the outdoors through persistence, encouragement, and evolution. Georgia Grace talks about entrepreneurship, designing for equality, and how there's room for improvement in women's wear. Follow SheFly: @sheflyapparel www.sheflyapparel.com Outside by Design is the podcast ...

Mar 28, 201937 minEp. 44

Do Differently, Better with José González

Be the good medicine that is needed in the world. Get ready to be blown away by this week's guest, José González. José is an educator, conservationist, artist, and founder of Latino Outdoors. José shares his unique perspective on the word revolution, how to reconnect to nature in our modern world, and why having the courage to express fear and have uncomfortable conversations is the way to create change. Follow José: @josebilingue josegagonzalez.com Outside by Design is the podcast about the bus...

Mar 21, 20191 hr 1 minEp. 43

Finding Support in Your Community with Erin Machan

A bike can change a life. No one knows that better than this week's guest Erin Machan, co-founder of Project Bike Love. Erin shares how bikes impact communities, how to tackle the obstacles in the way of your dreams, and how to ignore the noise of the naysayers. Follow Erin: @outdoor_boujee @projectbikelove projectbikelove.org Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, at...

Mar 14, 201943 minEp. 42

Trust in Your Value with Jennifer Kriske

Keep your eye on the chase. This week's guest: Jenn Kriske, founder of women's cycling apparel company Machines for Freedom. Jenn talks about her feelings around March's word Revolution , breaking the "rules" of cycling, and navigating a company acquisition. Follow Jenn: @machinesforfreedom @jenn.kriske machinesforfreedom.com Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, ath...

Mar 07, 201949 minEp. 41

Be Your Own Cheerleader with Mallory Ottariano

You're the one who knows yourself best. On this episode of Outside by Design we are joined by entrepreneur and badass Mallory Ottariano, owner of Kind Apparel. Mallory shares how she got her start sewing in her parents' basement, constantly craving challenge, and to not be afraid of making shit up. Follow Mallory: @kindapparelco shopkindapparel.com @malloryotto Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry'...

Feb 28, 201943 minEp. 40

Your Truth is Your Power with Annelise Loevlie

Find power in your truth, not the life others design for you. This week’s guest blew us away: the amazing Annelise Loevlie, CEO of Icelantic Skis. Annelise shares her journey to feel like a real CEO and talks about focusing on self care first and embracing her own unique leadership style. This episode is a must-listen for any entrepreneurs, CEOs, or outdoor industry professionals. Follow Annelise: icelanticskis.com @icelantic_skis @anneliselovely Outside by Design is the podcast about the busine...

Feb 21, 201940 minEp. 39

Create What You Want to Be a Part Of with Micayla Gatto

What happens when you decide to create your own destiny? We're kicking off season 4 of Outside by Design with the incredible Micayla Gatto: professional athlete, artist, and damn good person. Micayla shares her thoughts around this month's keyword, Initiative , discusses her experience making Ferda Girls, and shares how she stays balanced as an athlete and artist. Follow Micayla: @micaylagatto www.micaylagatto.com Ferda Girls Video Intersection Outside by Design is the podcast about the business...

Feb 14, 201948 minEp. 38

Everyone Needs Water with Morgan Makowski

Ever wonder what it means when a brand's products are "adventure tested?" Listen and learn with our guest Morgan Makowski, Global Marketing Director at HydraPak. Morgan talks about working with agencies, the art of leading a creative team, and the importance of mentorships for women in the outdoor industry. Follow Morgan: @morgmak @hydrapak hydrapak.com Morgan's LinkedIn...

Dec 20, 201834 minEp. 37

Surrounded by Bikes with Fiona Swartz

Fiona's dream job? A job where she rides her bike every day. Fiona is now USA Marketing Specialist at Specialized Bicycles, so we think she pretty much nailed it. Fiona talks about managing ambassadors and athlete teams, her transition from athlete to industry specialist, and how she got involved in the bike industry in the first place. Fiona's spirit and enthusiasm will have you itching for summer rides all winter long. Follow Fiona: @fiooooonaaaa specialized.com @iamspecialized...

Dec 13, 201831 minEp. 36

Joining the Outdoor Conversation with Luis Benitez

"Just making a good product, in my opinion, isn't enough anymore." This episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry. Follow the Outdoor Recreation Office: @coloradooutdoorrec choosecolorado.com/orec...

Dec 06, 201840 minEp. 35

Serving the Customer with Marie Weathers

How far out do outdoor brands start planning their future product lines? Find out on this episode of Outside by Design where we chat with Marie Weathers from Dakine. Marie talks about her role as Dealer Services Manager, the dilemma of B2B sales vs Direct to Consumer, and her surprising background before she started working at Dakine. Follow Marie: @sweaterweathers @dakine...

Nov 29, 201836 minEp. 34

Pursuing the Dream with Melissa Mutterspaugh

We all have dreams, but do we listen to them? Clinical herbalist Melissa Mutterspaugh, founder of Mountain Mel's, sure did. Hear Melissa talk about balancing motherhood and entrepreneurship, the businesses lessons she's learned from working as a guide, and making her literal dreams a reality on this episode of Outside by Design. Follow Mountain Mel's: mountainmels.com @mtnmels...

Nov 21, 201841 minEp. 33

Wrenching on Bikes with Sara Jarrell

What's it like being a female mechanic in a sea of men? Find out from Sara Jarrell, Women's Program Coordinator at Sram and quite possibly the best mechanic in the country. Sara talks about sponsorship do's and don'ts, the unique mechanical challenges of being the mechanic for the US Paracycling team, and her mission to get more women on bikes. Follow Sram: @srammtb @sramroad Sram Newsletter...

Nov 15, 201837 minEp. 32
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