Lisa Congdon is a prolific designer, activist, adventurer, bike racer, joy monger, and self-described gay AF. Basically, she is a badass. We talk about designing a life that fits who you are today, not who you used to be, how to change things even if (especially if) you own a business, and how ease and joy and simplicity are where it is at. If that doesn't get you excited, read this quote: I just woke up one morning and was like, I'm done being stressed out. I'm done. Like I had convinced myself...
Jun 14, 2023•58 min•Season 8Ep. 151
Today's episode is kind of wild, and that comes as no surprise because today's guest is THE Alex Bogusky. Alex was creative director, then partner, then co-chairman of Crispin Porter + Bogusky and was named "Creative Director of the Decade" by Adweek in 2010. Alex led some of the most celebrated and revered ad campaigns of the last few decades. But he left the ad industry behind, and we get a glimpse into his new path in life. You're going to want your SCUBA gear for this one... Alex dives DEEP ...
May 25, 2023•50 min•Ep. 150
"I am such a believer in taking the risk and finding your passion project." This week's guest is award-winning filmmaker Jordyn Romero. Jordyn discusses the act of living your purpose, the importance of passion projects, and the learnings she's found through navigating trauma and grief. Hear about Jordyn's latest film project, how she feels content in her current life, and the effect of on-set group dynamics. Follow Jordyn: jordynromero.com @jordynromero Follow us on Instagram: @wheeliecreative ...
May 18, 2023•49 min•Ep. 149
This week on the show: Dersu Rhodes, former VP of Creative at MUD\WTR, former Creative Director at VICE, current freelancer and all-around creative genius. Dersu discusses his career path, what his current phase of creativity looks like, how to discover your passion, and more. Dersu focuses on exploration, authenticity, and bravery. There may or may not be mention of puppets. This one is a can't-miss episode! Follow Dersu: dersurhodes.com @dersurhodes Follow us on Instagram: @wheeliecreative Vie...
May 11, 2023•1 hr•Ep. 148
"If I'm passionate about one thing, I'm passionate about being a curious human." This week we're joined by Emmy-nominated creative producer and photographer Tatiana Alexandra. Tatiana dives into her career journey and covers her propensity to enter into the unknown, how to find joy in being lost, and daring to break away from what's conventional. Follow Tatiana: tatianaalexandra.com @tatiana.alexandra Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about t...
May 04, 2023•59 min•Ep. 147
"When you look at a problem like human trafficking and you know you have the ability to help solve that problem, how can you not do that?" We're joined in our first episode of 2023 by Nic McKinley - former Air Force Pararescueman and CIA officer, founder + chairman of DeliverFund, all-around badass. Trust us, he's been called the "real-life Jack Ryan." Nic discusses how he ended up on the path of entrepreneurship starting DeliverFund, a counter human trafficking organization using data and techn...
Apr 26, 2023•57 min•Ep. 146
"If you're going to do anything, make it with intention." Artist and backcountry guide Jessa Gilbert brings her colorful energy to the podcast this week! Jessa shares about balancing the artist side and the adventurous side of herself, not feeling like she belonged in the fine art world and then creating a niche for herself, getting out of your own way as an artist, and the importance of play. Follow Jessa: @jessagilbert jessagilbert.com Follow us on Instagram: @wheeliecreative View past episode...
Jun 16, 2022•43 min•Ep. 145
Grab your shovel, this week we're digging DEEP! Danica Carey, Director of Marketing Operations at Seirus Innovation, joins us on the podcast this week to cover some great topics including Black joy, instilling a collaboration mindset, barriers to diverse creators, and being your own representation. This is an episode you don't want to miss! Follow Seirus: @seirus_gear seirus.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreativ...
Jun 09, 2022•51 min•Ep. 144
This week is a special episode to discuss a big change that's going on at WHEELIE - that's right, we sold our office and we're now fully remote! This decision has been coming for a while now, and Lisa dives into what pushed her over the edge (a hummingbird?) and 5 main reasons she and the team have made the big switch. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't al...
Jun 02, 2022•13 min•Ep. 143
Nick Hammond, self-described Creative Consultant/Marketing + Design Admiral, joined us on the show to talk all things creativity. Nick and Lisa nerd out on creative philosophy, how technology sometimes isn't designed for the human mind, the importance of asking questions, and more. Nick even flips the script and asks Lisa some fascinating questions toward the end of the episode. Follow Nick: nickhammonddesign.com linkedin.com/in/nhammonddesign dribbble.com/nhammonddesign Follow us on Instagram: ...
May 26, 2022•57 min•Ep. 142
Nicole Handel, Marketing Director of Mammut, joins us on the podcast this week! Nicole discusses her journey from studying psychology to working in marketing, how she creates a creative culture on her team, allowing employees room for growth and exploration, and more. This episode will get you all sorts of fired up, take a listen! Follow Nicole: mammut.com @mammutna @nicolehandel Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreati...
May 19, 2022•33 min•Ep. 141
She's back! In honor of their birthday week, Lisa invited twin sister Sara back on the show for another fun conversation. Lisa and Sara talk about escape rooms, Sara's non-outdoorsiness, risk taking, and Sara's snowmobiling experiences. This one will make you smile for sure! Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us kno...
May 12, 2022•32 min•Ep. 140
"Really great ideas come from anywhere." This week we're joined by Jason Tisser, freelance creative director (formerly at Sun Bum). Jason talks about transitioning from the agency side to the brand side, why listening is so important, how he frames his creative process, and more. This one is full of gems! Follow Jason: jasontisser.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and i...
May 05, 2022•48 min•Ep. 139
"You don't end up working in the outdoor industry if you don't love nature and the outdoors." This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Kat discusses her learnings over 20 years of leading design teams, rebranding a brand internally, being a creative director at a brand versus at an agency, and so much more. Follow Kat: @katschoewe @outdoorresearch Follow us on Instagram: @wheeliecreative Vi...
Apr 28, 2022•45 min•Ep. 138
That's right, we've flipped the script! The interviewers become the interviewees on this very special episode of Outside By Design. We asked friend of the podcast Andrea Slusarski (artist, professor of art education, and Instagram sensation @drawingfromnature) to interview us and hot damn, she nailed it! Lisa and Iris chat with Andrea about how they express their creativity, what they've learned from the podcast, what design really is, and how conflict and curiosity impact creativity. This episo...
Apr 21, 2022•44 min•Ep. 137
This week on the podcast: Puja Seth, founder and CEO of Drifted Co. Puja details how she came up with the idea to launch Drifted and her process of starting and apparel company as sustainably as she could. She also shares how important having a vision can be, dealing with the "oh shit" moments in business, balancing motherhood and entrepreneurship, and so much more. Follow Drifted: drifted.co @driftedco Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about...
Apr 14, 2022•39 min•Ep. 136
What kind of outdoor clothing do women actually want? Alder Apparel founders Mikayla Wujec and Naomi Blackman set out to discover just that. Mikayla and Naomi cover nature-inspired design, size inclusivity, encouraging employee autonomy, and more in this jam-packed episode. Tune in for tons of insights and a special promo code at the end! Follow Alder: @alderapparel alderapparel.com Promo Code: OutbyDesign15 Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info ...
Apr 07, 2022•39 min•Ep. 135
The #1 question we get asked these days at WHEELIE is what brands need to be doing on TikTok. So we sat down with our clients/friends/TikTok stars, Megan Kennedy (Chief Adventure Officer) and Tyler Tennant (Director of Operations) of Good Trip Adventures to talk all things TikTok! Megan and Tyler discuss balancing authenticity with the chaos of TikTok, what makes this platform different than other social media platforms, ending up on the wrong side of TikTok, and how the app led to a new product...
Mar 31, 2022•36 min•Ep. 134
"Our goal is to be the best workwear brand out there, regardless of gender." This week we're joined by two of the co-founders of Dovetail Workwear, Kate Day and Sara DeLuca! Sara and Kate talk with Lisa about consumer-informed development, crossing the line between trades and outdoor, how they focus on sustainability, and building a business out of a need in the market. Grab a cup of coffee and some headphones and prepare to be inspired! Note: Kate had some microphone issues toward the beginning...
Mar 24, 2022•40 min•Ep. 133
This week we had the opportunity to speak with two of the founders of The Futurist Project’s Leadership Institute, Stasia Walker and Kelsey McGrew. They talk all about the Leadership Institute, how it came to be, what the program entails, what their goals are for the participants, and how you can get involved. This one is all about mentorship, community, and learning - enjoy! To apply: thefuturistproject.com Use code OUTSIDEBYDESIGN for a free application Deadline to apply: April 1st. Follow The...
Mar 17, 2022•40 min•Ep. 132
This week we're joined by Casey Callahan, Lead Designer – Product Creative at Burton. Casey discusses bringing her own personality to a large brand, adding new perspectives to the snowboard industry, not taking yourself too seriously, and designing from a place of generosity. So much is packed into this episode - enjoy! Follow Casey: @caseyskylar Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to sub...
Mar 10, 2022•40 min•Ep. 131
"The people and the brands that I'm most drawn to are the ones that are really authentic." This week on the podcast we're joined by Women's Health Features Director Kristin Canning. Kristin chats with Lisa about what makes a good story, bringing your whole self to work, advice for freelancers, and what makes a good pitch. If you're curious about the editorial process or want to learn from a professional storyteller, this episode is for you! Follow Kristin: @kriscann kristincanning.contently.com ...
Mar 03, 2022•48 min•Ep. 130
"When you're not authentic, people don't listen to you." We're joined this week by Hannah Michelotti, public speaking and presentation coach. Hannah shares her best tips for giving presentations as a creative, how to dress authentically, what makes a virtual presentation different than an in-person one, and how to utilize storytelling to keep your listeners interested. This is an INCREDIBLE episode for anyone who gives presentations in a work setting. Follow Hannah: @articulatewithhannah articul...
Feb 24, 2022•42 min•Ep. 129
This week on Outside By Design: Katherine Donnelly, Director of Operations at Trew Gear. Katherine shares about her engineering background and her path to the outdoor industry, what it means to be creative as a "left-brained" person, communicating with creative team members, gracefully rolling with supply chain issues, and more. Follow Katherine: @trewgear trewgear.com @katherinejondro Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheelie...
Dec 09, 2021•43 min•Ep. 128
This week we're joined by Jamie Kirby - formerly the Creative Director and then Director of Marketing for Chaco Footwear, currently the VP of Marketing for Fernhaus Studio. Jamie shares about being a female creative director, breaking free from corporate life, staying engaged with side creative projects, and being the kind of boss that rolls up their sleeves and gets stuff done. Follow Jamie: Personal: @heydaylab Work: @fernhaus.studio People/Coaches Jamie referenced: Executive Coach - Sari De L...
Dec 02, 2021•47 min•Ep. 127
"Community is everything to us." Robin Hall joins us on the podcast today - she's the Founder and CEO of Town Hall Outdoor Co. Robin and Lisa chat about Robin's transition from working at Smartwool to starting a sustainable kids' outdoor apparel brand. They also cover the nuances of marketing to kids and their parents, interesting consumer trends, approaching gender as a kids' apparel company, and building an outdoor business community in Steamboat Springs. @townhallco_ @robinhallco Follow us on...
Nov 18, 2021•39 min•Ep. 126
We’re joined this week by Tanya Velazquez, Digital Marketing Manager at Troy Lee Designs. Tanya talks about building customer relationships, forward thinking as part of your marketing calendar, streamlining processes, and telling your brand’s story through a blend of creativity and logistics. troyleedesigns.com @troyleedesigns Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog Don't forget to subscribe and if you haven...
Nov 10, 2021•30 min•Ep. 125
"Mindset over skillset." After our summer hiatus, we're back with a new episode of Outside By Design! To kick off the episode, Lisa and Iris discuss a brand-new program offering at WHEELIE: the Rebrand Program. In 12 weeks, this live, digital rebrand program will leave you with a fully-custom, updated brand with a plan. And our guest for this episode is no stranger to rebranding and revamping an existing outdoor brand. Bonie Shupe is the GM and Director of Product at Ibex, a brand that once went...
Nov 04, 2021•36 min•Ep. 124
"More people are thinking about climate in a serious way than ever before." This week we're joined by Austin Whitman, CEO of Climate Neutral. Austin shares how Climate Neutral came to be, the certification process for brands, and why they launched in the outdoor industry. Austin also discusses what creatives can do about the climate crisis, who leads these certification processes inside companies, and how to get involved. This episode is jam-packed! Follow Climate Neutral: @beclimateneutral clim...
Jun 17, 2021•52 min•Ep. 123
"How do you be real - and can you be real - to everyone at once?" We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his team has transitioned to remote work, how he shoulders the responsibility of being in charge of a brand's image, and more. Matt and Lisa discuss the hybrid-work future, the importance of having the right people on your team, and how a brand can define communi...
May 27, 2021•39 min•Ep. 122