Episode: 13 - Future-Proof Your Practice: Breaking Barriers to Sustainability (Live from NTE East 2024)
Episode description
Dr. Trevor Miranda sits down with leaders from the optical industry to discuss sustainability and its essential role in modern practices. Together with Tammy Gold (Alcon Senior Brand Manager), Enrique Contreras (CooperVision Canada Country Manager), and Jennifer Pate (Johnson & Johnson Vision Senior Manager, National and Key Accounts), they explore the business case for sustainability as a necessity and practical steps that optometry practices can take to create a sustainable future in eyecare.
Show notes:
[02:18] – "Contact Lens Confessions"
[05:03] – Tammy Gold on sustainability as a business necessity and plastic offsetting
[07:45] – Enrique Contreras on brand loyalty and removing barriers
[09:51] – Jennifer Pate on the interconnection between environmental health and human health
[12:42] – Balancing sustainability with profitability in clinics
[13:11] – Creating a sustainability scorecard
[15:20] – Leveraging partnerships
[17:05] – Small steps lead to larger changes
[18:20] – "Sell Me This Pen" challenge: Pitch for sustainability partnerships
Mentioned in this episode:
- Plastic Bank – Initiative to offset plastic used in Alcon products by removing ocean-bound plastic waste
- LEED – Green building certification system
- BREEAM - Environmental assessment system for buildings
- LensCycle™ – Recyclable pouches for discarded lenses and blister packs
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