Text us your thoughts on the episode or the show! In today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining WillowTree, Tony has held various leadership and management roles in agencies/consultancies and in house. ...
Dec 19, 2023•49 min•Season 1Ep. 99
Text us your thoughts on the episode or the show! In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that stood out. They also engage in a lively conversation about attendee feedback and suggestions that co...
Nov 20, 2023•41 min•Season 1Ep. 98
Text us your thoughts on the episode or the show! In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 12 of those specifically in marketing operations, Joy brings a breadth and depth of experience in are...
Nov 14, 2023•45 min•Season 1Ep. 97
Text us your thoughts on the episode or the show! In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held several senior leadership roles in Marketing Operations and Marketing Technology, including One Trust...
Jul 24, 2023•51 min•Season 1Ep. 94
Text us your thoughts on the episode or the show! In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops. Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa! Tune in to hear - - Vivi's transition from doing events to ending up in Marketing Ops. - Challenges she faced during h...
Jul 10, 2023•52 min•Season 1Ep. 93
Text us your thoughts on the episode or the show! In this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She has also held leadership roles in customer success, implementation, and project/program management. Tune in to hear: How Paula thinks about / approa...
Jun 26, 2023•53 min•Season 1Ep. 92
Text us your thoughts on the episode or the show! Today we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joining Forrester, he has held several Marketing Operations leadership roles both in-house and as a consultant. He has also co-hosted another podcast called...
May 22, 2023•50 min•Season 1Ep. 91
Text us your thoughts on the episode or the show! In this episode, we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue space. He is also an investor and mentor with experience at several startups - as a founder and leader. Tune in to hear: - The state of things with first-...
May 08, 2023•50 min•Season 1Ep. 90
Text us your thoughts on the episode or the show! In this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations. Tune in to hear: - What Raja means by "CMO Ops." - How differentiates these roles from “traditional” CMO roles or marketing ops roles. - Raja elabo...
Apr 11, 2023•55 min•Season 1Ep. 89
Text us your thoughts on the episode or the show! In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with ...
Mar 27, 2023•54 min•Season 1Ep. 88
Text us your thoughts on the episode or the show! In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was also CMO at UBM TechWeb and has held other marketing leadership roles in other industries. Sco...
Feb 27, 2023•52 min•Season 1Ep. 87
Text us your thoughts on the episode or the show! In this episode, we talk about Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles, and some leadership roles. She is also PMP certified. Ragen Dodson is currently Director of Marketing Operations and Analytics at Axonius. Prior to ...
Feb 20, 2023•51 min•Season 1Ep. 86
Text us your thoughts on the episode or the show! In this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and related) technology. He has also been in marketing and internet marketing roles. Tune in to hear: - How Scott keeps up with and figured out technolog...
Feb 10, 2023•50 min•Season 1Ep. 85
Text us your thoughts on the episode or the show! In this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations. Tune in to hear: - What has kept Raja in Consulting vs. In house. - What he sees as the commonalities and differences b...
Feb 07, 2023•46 min•Season 1Ep. 84
Text us your thoughts on the episode or the show! In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been. Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and what happens with "Summer Camp" are addressed. Bonus: Tune in to this episode to hear our special guest...
Jan 31, 2023•32 min•Season 1Ep. 83
Text us your thoughts on the episode or the show! On this episode, we talk with our first returning solo guest, Lorena Morales In this series we want to talk with our guests about how Marketing Ops can work (better?) with other Ops functions. Lorena is currently a Revenue Operations Executive at JLL Technologies. Prior to that, she has held several Marketing and Operations leadership roles. She is also currently on the advisory board with Syncari and is an active member of several communities, i...
Jan 19, 2023•41 min•Season 1Ep. 82
Text us your thoughts on the episode or the show! In this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and leadership roles. She is passionate about Go To Market strategy, Brand Awareness, Account Based Marketing, Account Based Experience and Demand Generatio...
Jan 13, 2023•45 min•Season 1Ep. 81
Text us your thoughts on the episode or the show! We're taking a look back at the top trends for Marketing Ops in 2022 and discussing what we think 2023 will hold. Tune in to hear about the top-performing episodes, what we believe your key listens should be, and what we have in store for 2023. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Jan 06, 2023•33 min•Season 1Ep. 80
Text us your thoughts on the episode or the show! In this episode, we talk with Jay Schwedelson, the founder of SubjectLine.com which is the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event. He has keynoted and presented...
Dec 26, 2022•47 min•Season 1Ep. 79
Text us your thoughts on the episode or the show! In this episode, we talk with Frank Cowell, most recently the CEO of Digitopia Agency, an inbound digital marketing agency with a proprietary methodology. Frank founded what is now Digitopia in 2004, and has evolved the agency from primarily website development and internet marketing to a digital marketing agency. Prior to founding his first agency, Frank worked in Sales and Marketing with Tandy, AT&T, and other technology companies. He is a ...
Dec 19, 2022•53 min•Season 1Ep. 78
Text us your thoughts on the episode or the show! In this episode, Ops Cast Co-Host Naomi Liu leads the talk about all things women including superpowers and advocating for leadership. She is joined by guests Kacyn Goranson, Vivian Chan, and Leah Miranda. Tune in to hear: - Their Super Hero origin story and subsequent super powers. - The differences between the way women approach problem solving in the workplace? - Why female leadership matters to them. - Female leaders / role models they look u...
Dec 12, 2022•33 min•Season 1Ep. 79
Text us your thoughts on the episode or the show! In this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samaras is currently Director of Marketing Operations and Technology at Coveo and is an Eloqua Pro. Mike ...
Dec 05, 2022•1 hr•Season 1Ep. 77
Text us your thoughts on the episode or the show! In this episode, we talk with George Xing (Shing), Co-founder and CEO of Supergrain, a customer engagement platform. Prior to founding Supergrain, George held multiple roles at Lyft, including Director, Head of Decision Science Products and was a data scientist at Indiegogo. Before that he was a Fixed Income Analyst with Morgan Stanley. Tune in to hear: - George's career journey and how it led to starting Supergrain. - Why he describes Supergrain...
Nov 29, 2022•49 min•Season 1Ep. 76
Text us your thoughts on the episode or the show! In this episode, we talk about we are joined by AJ Valles to talk about his journey in different Marketing Ops roles. AJ is currently Senior Marketing Operations Manager at Saviynt. Prior to that he has worked in marketing operations and marketing technology consulting as well as in-house roles. In addition to his “day” job, AJ is also a sports enthusiast and is an NCAA basketball official. Tune in to hear: - AJ's experience with In-house vs cons...
Nov 22, 2022•48 min•Season 1Ep. 75
Text us your thoughts on the episode or the show! In this episode, we talk with Omair Izhar to talk about what it is like working in Marketing Operations in Europe, especially with a US-based company. Omair is currently the Head of Marketing Operations and Technology at Ably. Prior to that, Omair had several roles in Demand Gen, general Marketing and Marketing Ops roles. He has also worked for Oracle / Eloqua. Tune in to hear: - His experience working in MOPs in Europe vs other regions such as t...
Nov 20, 2022•57 min•Season 1Ep. 74
Text us your thoughts on the episode or the show! In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say ...
Nov 07, 2022•49 min•Season 1Ep. 73
Text us your thoughts on the episode or the show! On today's episode we talk about the broken nature of (Marketing) project management with Amara Omoregie, President of amaraREPS. Amara Omoregie has an inbound sales and marketing agency, amaraREPS, and is a speaker. With a passion for using her expertise and strategic approach from working with and supporting a vast number of companies, including Fortune 500 businesses, to build startups and small businesses, she’s been able to help companies ge...
Oct 24, 2022•1 hr 2 min•Season 1Ep. 73
Text us your thoughts on the episode or the show! In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications. Tune in to hear: - Why Tim think Marketing Ops sh...
Oct 17, 2022•48 min•Season 1Ep. 72
Text us your thoughts on the episode or the show! On today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he wa...
Oct 10, 2022•53 min•Season 1Ep. 71
Text us your thoughts on the episode or the show! On today's episode, we talk about the art and science of email deliverability with CEO & Founder of CyberData Pros, Chris Arrendale. Chris is a privacy, data security, and compliance professional with a proven track record of accomplishment for enhancing organization practices, while focused on revenue growth. Before starting CyberData Pros, Chris has started multiple consulting companies and advises with several other companies on all things...
Oct 03, 2022•46 min•Season 1Ep. 70
