Text us your thoughts on the episode or the show! In this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike, with previous stints with brands such as Heineken. He has also been a consultant and is the co-...
Sep 27, 2022•46 min•Season 1Ep. 69
Text us your thoughts on the episode or the show! Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate a...
Sep 19, 2022•39 min•Season 1Ep. 68
Text us your thoughts on the episode or the show! Joining us today is Max Spanier to help us answer the question: Why is it so hard to hire Marketing Ops professionals? Max is the founder and President of Sloane Staffing, a recruitment firm that specializes in: Marketing Technology, Digital Marketing, Saas Sales, and Technology roles. Prior to starting Sloane Staffing, Max was an Enterprise Account Executive at Marketo. Before that he held other sales and business development roles at ion intera...
Sep 05, 2022•42 min•Season 1Ep. 67
Text us your thoughts on the episode or the show! Joining us today to talk about getting your next MOps role is Chelsea Rosenberg. Chelsea has been in the recruiting, people ops, and coaching/counseling space for over 10 years, with 7 of those specializing in all things marketing. 3 years ago, she became hyper specialized in Marketing Operations and is proud to have become a respected and oft-referred resource for Marketing Operations Professionals as they look for new career adventures, work to...
Aug 29, 2022•46 min•Season 1Ep. 66
Text us your thoughts on the episode or the show! On this episode, we talk with Camela Thompson, VP of Marketing at CaliberMind, a B2B Marketing Analytics Platform. Camela has been with CaliberMind for almost three years. Prior to that she spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer. She is deeply familiar with the pain points that Ops teams ...
Aug 23, 2022•51 min•Season 1Ep. 65
Text us your thoughts on the episode or the show! Our guest on this episode is Evan Dunn, Director of Growth Marketing at Syncari. Prior to joining Syncari, he also held several roles in marketing, including other leadership roles in growth marketing, digital and social media. He also has experience in customer success, as well as being VP of Product at Resonance AI. Tune in to hear: The question about how Project Management is defined (is it about tasks or people and resources?) Evan's journey ...
Aug 16, 2022•39 min•Season 1Ep. 64
Text us your thoughts on the episode or the show! In this episode, we talk with Carter Wright about Revenue Operations in the Military. Carter is currently Manager of Revenue Operations with the US Army. He has been with the US Army in a variety of roles, including combat duty. Most of his roles have been in and around Sales and Marketing. In addition, he is actively pursuing more knowledge about marketing and revenue operations and is a freelance consultant. Tune into this episode to hear about...
Aug 13, 2022•30 min•Season 1Ep. 63
Text us your thoughts on the episode or the show! In this episode, we talk with Courtney Chatterton about the importance of mental health. Courtney is currently in Content Marketing at Hyperproof, a startup in the security assurance and compliance operations space. Prior to her new role at Hyperproof, Courtney has held several roles in marketing and operations including revenue operations, demand generation, and email marketing. In addition, she is a freelance writer and also is active in the Re...
Aug 04, 2022•35 min•Season 1Ep. 62
Text us your thoughts on the episode or the show! In this episode we talk with Stephen Stouffer, VP of Marketing Operations at SaaScend, a revenue operations consultancy. Stephen has a passion for email marketing, marketing automation and data…and how they come together to enable marketing strategy and execution. Today, he is joining us today to talk about his experiences as a consultant and in-house. Some of the topics covered are: Observations of changes happening in the Marketing Operations P...
Jul 16, 2022•39 min•Season 1Ep. 61
Text us your thoughts on the episode or the show! The COVID pandemic affected everyone in different ways. The impacts to Marketing Operations professionals was no different. In this episode we talk with RJ Andaya , Director of Marketing Operations at Observe.AI about this. In addition, we talked about his journey into Marketing Operations. Some of the key impacts we discussed include: How work is prioritized and done The increased focus on data and insights, and the relative importance of that v...
Jul 06, 2022•41 min•Season 1Ep. 60
Text us your thoughts on the episode or the show! In this episode, we are talking about the new MarketingOps.com site and how that's tied into the MO Pros community and everything else. Join us for this discussion between your show hosts, Mike Rizzo, Naomi Liu, and Michael Hartmann. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Jun 27, 2022•44 min•Season 1Ep. 59
Text us your thoughts on the episode or the show! Our guest in this episode is Amy Goldfine. We discuss the 4 pillars of Marketing Operations and what Marketing Ops is all about. Tune in to this episode to learn about the 4 pillars and how you can leverage the framework to build a career path in Marketing Ops. By day, Amy is head of marketing operations at Iterable. Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynam...
Jun 14, 2022•51 min•Season 1Ep. 58
Text us your thoughts on the episode or the show! John Charlesworth is currently Director, Marketing Operations at Narvar. John is a marketing and ops leader primarily with high-growth startup companies. He has extensive experience in marketing operations, digital marketing, demand generation, project management, team building, and strategy. He is an advocate for creating scalable processes for lead management, lifecycle tracking, campaign execution, automation, data governance, and attribution....
Jun 01, 2022•48 min•Season 1Ep. 57
Text us your thoughts on the episode or the show! In this episode we had a conversation with Angela Lee , who is a marketing and demand generation leader and consultant, about her experience working with marketing operations professionals. She shared her decision-making process for leaving a corporate role and venturing out as a consultant. She also talked about: The characteristics of the successful partnerships she had with marketing operations What marketing ops professionals can do to elevat...
May 17, 2022•45 min•Season 1Ep. 56
Text us your thoughts on the episode or the show! As Marketing Operations continues to become more common and more consistent, there is still a missing element -- consistent expectations and training/certification. In this episode, we talked with Kyle Jepson of Hubspot about the Revenue Operations Certification that they recently launched. Kyle shared: His process for research and developing the content What he learned that was surprising (hint: the importance of basic finance literacy) Who woul...
May 05, 2022•46 min•Season 1Ep. 55
Text us your thoughts on the episode or the show! In this episode we talked with Lindsay Rothlisberger , the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique. In addition, Lindsay shared her insights into: How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized? The challenge of technical debt and how to approach it. Episod...
Apr 29, 2022•48 min•Season 1Ep. 54
Text us your thoughts on the episode or the show! In this episode we covered lots of ground with our guest Andrea Lechner-Becker, formerly the CMO of Shift Paradigm. She has been a hands-on Ops practitioner, a consultant, a champion and a CMO. She has a unique perspective on all things Marketing Operations. One of the best insights from the conversation had to do with how hard it is to get the "right" reporting for marketing. She makes the case that part of the challenge is the complexity of the...
Apr 20, 2022•55 min•Season 1Ep. 53
Text us your thoughts on the episode or the show! Bizible Marketing Ops MOOPs + Harjot and Jessica sing a little Kelly Clarkson!! Tune in to hear how Harjot found, resolved and learned from this reporting error related to Bizible form fills vs Marketo form fills. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Apr 16, 2022•18 min
Text us your thoughts on the episode or the show! During this episode we talk with Zach Priest about: His journey to Marketing Operations (via Sales and Marketing) Our responsibility as MO Pros to uphold privacy for customers The connection between privacy, transparency and loyalty ...and a little about his F1 Racing podcast called Superlicense Formula 1 Zach joined us from London, where he is a transplant from Australia, providing a global perspective on these topics. Episode Brought to You By ...
Apr 13, 2022•48 min•Ep. 52
Text us your thoughts on the episode or the show! In this episode, we talk with Drew Smith about how to get into Marketing Ops or Revenue Ops. So, if you are not already in the profession, but are interested, then get ready to take some notes. About Drew: Our guest, Drew Smith, is the Director of Growth, Revenue Operations at Directive, a performance marketing agency. Prior to joining Directive, he spent several years with LeadMD (now Shift Paradigm) as a revenue operations consultant and engage...
Apr 04, 2022•51 min
Text us your thoughts on the episode or the show! Collecting data in a bunch of different places; forms on websites, events, and more! Well... sometimes we find out that you collect registration data on a completely non-standard form; and then you have to deal with the list import process... you can imagine where things go wrong from here -- but you should tune in ot find out more! Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Mar 26, 2022•29 min
Text us your thoughts on the episode or the show! This is something we’ve wanted to do for a while now on the podcast. Today we get to talk about Marketing Ops with co-workers. Joining us today are, Tracy Warner and Candace Hopkins. Tracy is currently Senior Manager of Marketing Operations at Agorapulse. Before that Tracy has held a number of positions supporting executives, and she has had her own consulting practice. She has been involved with operations, email marketing - including design, de...
Mar 18, 2022•49 min
Text us your thoughts on the episode or the show! What happens when you work for a company that can ACCIDENTALLY send NUDE images to over 500,000 clients? Find out in the latest episode of MOOPs. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Mar 12, 2022•9 min
Text us your thoughts on the episode or the show! We are covering the intersection of two topics today - privacy and data/analytics. To help us with this topic we are joined by Damon Gudaitis, Analytics Manager at Three Ventures Technology, Inc., and Caret Juice Marketing, his consulting companies. Prior to that, Damon has worked in several marketing and digital marketing roles as well as having started multiple other consulting companies. In addition, he has been involved in various capacities ...
Mar 10, 2022•47 min
Text us your thoughts on the episode or the show! This is a systems template issue that's related to Monthly Newsletters - how do internal teams know if it's gone out? You can imagine where this goes next... Tune into this episode to hear how Andy Caron made a MOOPs about 5 or so years into her tenure as a Marketing Operations professional. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Mar 05, 2022•17 min
Text us your thoughts on the episode or the show! We are continuing our series of Marketing Ops career journeys. In this episode we are joined by Mike Tatum, currently Director of Lifecycle Marketing at Athletic Greens. Prior to that, he held several roles in demand gen, general marketing, digital marketing, and lead generation. He has also been on the agency side and was a media planner/buyer. Mike has been a speaker at INBOUND, the HubSpot conference. He also does consulting and training on Hu...
Mar 02, 2022•41 min•Season 1Ep. 48
Text us your thoughts on the episode or the show! We are back to our series of Marketing Ops career journeys. In this episode, we are talking with Faithful Adia who is currently Senior Marketing Automation Manager at HelloFresh, based in Germany. Prior to this role he has held roles as CRM Manager, email marketing specialist and more. We enjoyed learning from Faithful about what it is like leading Marketing Ops at a B2C company since the majority of our episodes have leaned heavily towards B2B. ...
Feb 24, 2022•47 min•Season 1Ep. 47
Text us your thoughts on the episode or the show! Tune in to this episode of MOOPs TV where Weisi Kang shares her Marketing Ops mistakes and how she plans to avoid them in the future. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Support the show...
Feb 16, 2022•17 min
Text us your thoughts on the episode or the show! In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast ) about how he sees: The relationship between marketing ops and overall marketing The importance of understanding broader marketing and sales processes as a marketing operations professional The shifting perception of marketing ops and potential elevation of marketing ops leaders into heads of marketing/CMO roles In addition we talk about o...
Feb 08, 2022•50 min•Season 1Ep. 46
Text us your thoughts on the episode or the show! We continued our series of Marketing Ops Stories with Bethanie Swank. Her story is unique in a couple of ways. First, she started more as a full-stack marketer, and found that she really enjoyed the technology and process orientation found in Marketing Operations. That led her to several different opportunities to be the "team of one" to do all things MOps. She also shares with our audience how she has recently gone through the process internally...
Feb 01, 2022•43 min•Season 1Ep. 45
