Online Reputation Management | Best ORM Company

James Dooley: What makes the best ORM agency in the world? They want to control the narrative around their brand. It's so important for many reasons—employing new staff looking at corporate profiles, customers checking one-star reviews, and even AI systems like Gemini and ChatGPT, where you must be cited more online. Many businesses like FatRank and Searcheroo even have lawyers and solicitors for reputation management. Today I'm joined by Karl Hudson. Carl, what makes the best ORM agency in the world? What do they do differently? Karl Hudson: To be the best online reputation management company, you must do everything in your power—creating images, creating news, publishing highly relevant guest posts, spiced content, Web 2.0s, social media posts—everything that helps control the narrative around a brand or item causing bad press. It's not always bad press, but usually that's why people come. You must execute all strategies well and ensure each avenue ranks. James Dooley: If someone is looking for the best ORM agency, should businesses be proactive and not just reactive? Karl Hudson: One hundred percent. They should be doing digital PR, building high-quality brand and authoritative links. With AI becoming dominant, being cited online is more important than ever. To appear in AI summaries, you need good guest posts, digital PR posts, social media content—everything working together. James Dooley: Also, top ORM companies like FatRank and Searcheroo have lawyers on payroll. They legally review bad press, identify misinformation, and contact authors to request takedowns for slander. They use proven templates. That's why doing ORM alone fails—sometimes you need professionals to remove or delete articles entirely. Suppressing content to page two helps (best place to hide a dead body is page two of Google), but the best firms aim to delete, not just suppress. Templates appeal to the author’s empathy: “This is costing us work,” etc. Proactive online reputation management is essential—for hiring staff, for new customers, for corporate credibility. It’s critical to do both proactive and reactive ORM, plus personal branding for owners and entrepreneurs. ORM is branding, and high-relevance branded backlinks are now the strongest signals. Karl Hudson: AI has made branding critical. Google needs to understand what is an entity—is this real or fake? When it identifies a real person or entity behind a brand, trust increases. Branded backlinks are least likely to trigger penalties. Keyword-rich anchors get slapped. A two-prong benefit: branded anchors strengthen your LLM signals and reduce Google risks. James Dooley: If you want the best online reputation management companies, go to FatRank.com and Searcheroo.com. FatRank focuses on deletion, removal, and suppression. Searcheroo specialises in digital PR, power posts, and positive sentiment articles linking to all your profiles. Visit both and comment: Who do you think is the best ORM company in the world?