Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social. Milka outlines how the user experience of Pinterest is a positive and natural environment for advertisers and how almost everything you see on Pinterest is available to buy. Food, beauty, fashion and home décor are all hugely popular but the company is also experiencing success in the areas of travel, financial services and entertainment....
Sep 13, 2023•47 min•Season 2Ep. 10
As we head towards one million electric cars on Britain’s roads, Marketing Director Nic Thomas discusses Nissan’s drive towards a totally electric range in 2030. Nic addresses the ‘charging’ challenge faced by the whole EV industry and why he’s calling for destination charging to be legislated. Nic also discusses some of the exciting engineering and design benefits of Nissan EVs - imagine your office on wheels! - but also why timing is proving to be the main marketing challenge for Nissan. Plus,...
Aug 09, 2023•1 hr•Season 2Ep. 9
Rory chats to Emilie Vanpoperinghe, CEO and Co-Founder of Oddbox, the subscription box company that saves imperfect and surplus fruit and vegetables from going to waste. Emilie explains how the idea for the business came about, why pricing 'wonky' vegetables can be challenging and the company's plans for the future. In the Top Two Challenges, Emilie shares her thoughts on what is the biggest challenge for Oddbox and the most pressing challenge for the grocery industry as a whole. Code ALF will g...
Jul 12, 2023•56 min•Season 2Ep. 8
Nicola Hamilton , Senior Director of Branding & Communications at GoCardless, outlines how businesses can get paid more easily and conveniently by using their service. She outlines that the challenge for GoCardless is the inertia of companies not realising how much money and time they can save by moving away from outdated, manual methods to automated, online payments. As someone who's worked in the industry for over 15 years Nicola counsels that fintech companies now need to focus on profita...
Jun 15, 2023•53 min•Season 2Ep. 7
In 2018, Finn Lagun went on Dragon's Den but failed to convince Peter Jones & Co to invest in his home delivery pasta business. Now the business has a multi-million pound turnover and is majority owned by the pasta giant Barilla. Rory quizzes Finn about moving from 'pasta through your letter box' to a business which has now expanded into retails outlets and offers fully prepared takeaway delivery. Plus in our 'Top Two Challenges' feature, Finn shares his thoughts on the biggest challenges fa...
May 10, 2023•56 min•Season 2Ep. 6
Rory Sutherland is joined by Khartoon Weiss, Global Head of Agency & Accounts at TikTok. Since launching in 2016, TikTok has seen a meteoric rise to success, currently boasting 1.2 billion monthly users across the globe. Rory and Khartoon discuss the unique elements of the platform that make it so appealing and examine how brands can harness the existing creativity and community to engage users and achieve the ultimate goal of marketing - changing behaviour. Plus in our 'Top Two Challenges' ...
Apr 12, 2023•45 min•Season 2Ep. 5
Rory meets Tim Keaveney, Co-Founder of Homethings, a challenger brand offering sustainable household cleaning products delivered direct to your door. As a winner of Sky’s Zero Footprint Fund, Tim reveals their plans for their first TV campaign and discusses how perceptions are changing about the efficacy of ‘green’ products. Plus, in the Top Two challenges, Tim shares the biggest issues facing both Homethings and the home care sector in general. If you want to do business with the UK’s leading b...
Mar 08, 2023•39 min•Season 2Ep. 4
Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining HMD Global, the home of Nokia phones, as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego. Rory talks to Lars about 'Circular', the new subscription service for Nokia phones which is looking to revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste. Plus in the T...
Feb 09, 2023•49 min•Season 2Ep. 3
With a distinguished career in textiles and fashion retail, Lynne Walker is Director of Primark Cares. Lynne talks to Rory about the phenomenal high street success of Primark and how the brand approaches marketing, the environment and sustainability. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information....
Jan 04, 2023•56 min•Season 2Ep. 2
Marcia Kilgore is a serial entrepreneur, having successful launched companies such as Bliss Spa, Soap & Glory and FitFlop. Her most recent company is Beauty Pie, which she describes as her 'best idea yet'. In this episode Rory Sutherland chats to her about the idea behind the brand, the benefits of operating a membership model, how they reach new customers and the biggest challenges facing Beauty Pie and the beauty retail industry at large. If you want to do business with the UK’s leading br...
Dec 12, 2022•53 min•Season 2Ep. 1
Rory meets Nikki Garg, Co-Founder of the Good Pea Co, a disruptor brand producing plant-based milk made from pea protein. Nikki shares the background story to the product, discusses the challenges of being a start-up during lockdown, explains why sustainability and health is at the heart of everything they do and reveals why peas might just save the planet. On Brand is brought to you by https://www.alfinsight.com/ Hosted on Acast. See acast.com/privacy for more information....
Nov 01, 2022•48 min•Season 1Ep. 29
Kian Golzari is one of the world's leading product development and sourcing experts. He's personally sourced over 2,500 products for the likes of Bed, Bath and Beyond, Procter & Gamble, Visa, Panasonic and even Google. Rory quizzes him on all aspects of his work including working in China. If you're thinking of developing a new product Kian is your go-to guy. You can find out more at https://www.youtube.com/channel/UCcnsghoDG2AObm8l-lGzxCQ?sub_confirmation=1 and remember On Brand is brought ...
Oct 11, 2022•53 min•Season 1Ep. 28
Nicola Matthews UKI Head of Marketing at Tony’s Chocolonely joins Rory to explain that Tony's Chocolonely is more a mission than a chocolate company. Almost everywhere in the world, chocolate lovers are provided with a wide range of flavours to enjoy. Big chocolate companies make a lot of profit. Nothing wrong with that. Without profits a company will go bankrupt. So far, so good. However, less good is how those profits are made - by exploitation at the start of the value chain, where people liv...
Aug 16, 2022•53 min•Season 1Ep. 27
Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’. Hosted on Acast. See acast.com/privacy for more information.
Jul 18, 2022•57 min•Season 1Ep. 26
Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to their New Ventures Director, Caio Fontenele, about how his team can continue to honour the traditions of the Heinz brand whilst embracing and exploring new products. They also discuss where he sees the potential for the biggest areas of growth in the industry, the company's goals for increased sustain...
May 31, 2022•48 min•Season 1Ep. 25
Yazan bin Mohammed, chief executive of the grocery home delivery service Beelivery, talks Rory through this fast growing trend and explains why some of the protagonists will prosper but not all will survive. It's all about the business model. Hosted on Acast. See acast.com/privacy for more information.
Apr 22, 2022•43 min•Season 1Ep. 24
Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer talks to Rory about building Trinny Woodall’s beauty brand in a sector where the customer base usually want to be able to test or try first. Shira talks about the brand’s online try-on and product recommendation tool, Match2Me. Trinny London came into its own when the pandemic hit as they were able to offer a level of service when some other brands were having to play catch up. Social media commu...
Mar 22, 2022•52 min•Season 1Ep. 23
Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss the misconceptions around the business model, the challenges of marketing to an expanding and diverse customer base and Klarna’s plans to reshape the future of e-commerce. Plus discover why Rory thinks his postman is so great. Hosted on Acast. See acast.com/privacy for more information....
Feb 17, 2022•49 min•Season 1Ep. 22
Rory Sutherland chats to Jodi Monelle, Founder & CEO of Live Kindly, an online media platform designed to promote the benefits of a plant-based lifestyle. The conversation includes discussion on what is driving an increase in vegan foods, the importance of inclusivity and whether a plant-based lifestyle is truly scalable across society at large. Alongside these considerations, Rory and Jodi look at the wider question of long-term sustainability. Jodi also explains why consumers are demanding...
Jan 18, 2022•48 min•Season 1Ep. 21
Ben Wright discusses the opportunities open to all sports but in particular football. How does he balance the traditions of the sport and the expectations of the consumers (fans) with the commercial realities? Why do brands want to partner with football? It used to be simply a logo on the team shirt and a perimeter advert but advances in technology have opened up many possibilities. Fans consume the game in many more ways than simply attending the match. How important is the role of media rights...
Dec 06, 2021•58 min•Season 1Ep. 20
Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling them at outdoor markets. They sold well and a business was born. The recipes and mixes were important but the branding, marketing and distribution were vital to the on-going success of the business. Selfridges was the first big win quickly followed by Sainsbury’s and many independent stores. Pip tal...
Nov 23, 2021•49 min•Season 1Ep. 19
In July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign. Simon sat on the toilet in their draughty Australian warehouse and refused to move until they had raised enough pre-orders to start production. 50 hours and one cold bottom later, they’d raised over $50,000. The motivation to start Who Gives A Crap came when they learned that 2.4 billion people don't have access to a toilet. That's roughly 40% of the global population and means that around 289,000 childr...
Nov 01, 2021•56 min•Season 1Ep. 18
Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell their fresh homemade bowls of cereal to busy and hungry commuters from their pop-up cereal bar. The founders soon found themselves pitching to high profile investors on the BBC TV programme Dragons' Den. Deborah Meaden and Peter Jones, who saw potential in their brand vision and have been a significant ...
Oct 04, 2021•53 min•Season 1Ep. 17
Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for around £170m. James and Rory talk about the marketing of Coconut Collaborative products, the growth of the non dairy sector and the importance of sustainability. Find our more about ALF Insight at https://www.alfinsight.com/ Hoste...
Sep 21, 2021•44 min•Season 1Ep. 16
In this episode of On Brand Rory Sutherland talks to Jimmy Williams, founder of the insurance industry disruptor Urban Jungle. Set up to help people who’d just poured coffee all over their Mac Book and focusing on insurance for young people ironically they’ve also become a niche insurer in care homes. Urban Jungle set out to make insurance cheap and easy and after four successful years they’ve just received an £8m investment. Hosted on Acast. See acast.com/privacy for more information....
Jul 16, 2021•57 min•Season 1Ep. 15
Rory chats to Eddy Edwards from Dead Happy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death. Hosted on Acast. See acast.com/privacy for more information.
May 19, 2021•32 min•Season 1Ep. 14
Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos. The programme is produced by Ultimate Sound and Vision with ALF Insight - for more information and data go to https://www.alfinsight.com/contact-us/. If you'd like more information about the cars Kristian is talking about check out https://www.volvocars.com/uk/about/human-innovation/electrification/pure-electric Hos...
Apr 12, 2021•48 min•Season 1Ep. 13
Recorded live at MAD/Fest Anywhere Virtual Event, Rory chats to Shamil Thakrar, the co-founder of restaurant brand, Dishoom. Shamil explains the importance of creating a brand experience, why the launch of their Indian breakfast menu proved to be an unlikely success, and how the pandemic forced the company to diversify their offering into delivery and at-home food kits. Hosted on Acast. See acast.com/privacy for more information.
Mar 16, 2021•1 hr•Season 1Ep. 12
Rory speaks to Meredith Niles, Executive Director of Fundraising and Engagement for Marie Curie, the UK's leading end of life and bereavement support charity. They discuss the behavioural science of charitable donations and explore the wider question of attitudes towards philanthropy. Hosted on Acast. See acast.com/privacy for more information.
Feb 08, 2021•1 hr•Season 1Ep. 11
Tom Moody is VP & MD for Procter & Gamble Northern Europe. Rory quizzes him about 2020's biggest challenge - COVID. Tom explains how P&G's long tenure in the Fortune 500 is because the leaders aren't the boss, the consumer is the boss. Listen on and you'll hear how everyday there's a group of men in Reading shaving in front of a two way mirror! P&G's Gillette product developments must score a 2:1 preference ratio. Also, find out about the life-saving product that P&G makes an...
Dec 16, 2020•58 min•Season 1Ep. 10
