OnBD with ALF

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.

Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Last refreshed: June 11th, 2026 at 12:43 PM

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Episodes

"Real change happens when we roll up our sleeves and get dirty", Tati Lindenberg, Unilever Home Care Products

Ogilvy's Rory Sutherland rolls up his sleeves and gets down and dirty with Tati Lindenberg, Vice-President of Marketing for Home Care at Unilever. Tati reveals the thinking behind Persil's shift in emphasis to a more ecological advertising message and Unilever's green agenda as a whole. The pair discuss the sophistication and nuances of the global home care market. Rory reveals his penchant for a top loader whilst Tati rejoices in her front loader now that she's moved from Brazil to the UK. Host...

Nov 20, 2020•1 hr 5 min•Season 1Ep. 9

0 to 6% of the market - the energetic charge of the disrupter brand BULB

BULB founders Hayden Wood and Amit Gudka talk to Rory about their meteoric rise from 0 to 6% of the UK energy market with their fair price, green offering. They have truly disrupted the market and have built a strong and growing customer base with a clever marketing strategy based on their core offering and performance promise. Hosted on Acast. See acast.com/privacy for more information.

Sep 24, 2020•1 hr 6 min•Season 1Ep. 8

D2C - the marketing challenge of convenience vs. commitment

Ogilvy UK Vice-Chairman, Rory Sutherland is joined by Matt Hiscock, Vice President of Harry’s and Franky Athill, Marketing & Brand Director at Patch Plants. Harry's shaving products and Patch Plants both specialise in direct to consumer sales. The guys reveal how they have both grown their brands impressively in the last year and discuss the rapidly expanding D2C sector. Rory applies his unique marketing expertise to the subject. Hosted on Acast. See acast.com/privacy for more information....

Aug 18, 2020•1 hr 4 min•Season 1Ep. 7

Being driven by creativity, not spreadsheets

Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'mission'. Hosted on Acast. See acast.com/privacy for more information....

Jul 22, 2020•1 hr 2 min•Season 1Ep. 6

Creating a culture of innovative marketing

Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK’s flower delivery market and why ‘thoughtful marketing’ matters. Hosted on Acast. See acast.com/privacy for more information....

Jun 19, 2020•1 hr 1 min•Season 1Ep. 5

Boots - 10 Years Change in 10 Weeks

Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speeded up the evolution of retail. Helen talks about Boots' 'prescribed kindness" philosophy. The chemist has been involved with the health of the nation for 172 years - much longer than the NHS. What are the changes happening now and the changes to come not only for the health and beauty brand but acros...

Jun 02, 2020•45 min•Season 1Ep. 4

Being a challenger brand

Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our working practice. Hosted on Acast. See acast.com/privacy for more information.

May 18, 2020•1 hr 1 min•Season 1Ep. 3

Refreshing your brand and establishing trust

Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace. Hosted on Acast. See acast.com/privacy for more information.

Mar 16, 2020•54 min•Season 1Ep. 2

Why the Best Ideas Don’t Always Make Sense

How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas. Hosted on Acast. See acast.com/privacy for more information.

Feb 12, 2020•43 min•Season 1Ep. 1

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