Why the Best Ideas Don’t Always Make Sense
Feb 12, 2020•43 min•Season 1Ep. 1
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Episode description
How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas.
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