At the ConvertKit Craft + Commerce conference—which was full of mind-blowing moments for me—I attended a workshop hosted by the mega-talented speaking coach Mike Pacchione and it was so helpful. Public speaking is such an important skill to learn, and it can be a huge advantage in your business if you do it well. He gave tips and tactics I’ve never heard before such as using your body language effectively, pausing between sentences to let the audience absorb what you said, and being strategic ab...
Sep 05, 2022•1 hr 22 min•Ep. 59
Congratulations: Your Business, LLC has just made a sale! Time to go shopping—right? Hold up! That money actually belongs to your business, not to you. So how do you get paid? And how do you do it in a legally legit way? That’s what we’re going to talk about today. I’m going to share how I paid myself in the beginning, the step-by-step process I recommend for setting yourself a financial cushion, and how to get to a place where you can pay yourself consistently. In this episode, you’ll hear… 02:...
Aug 29, 2022•27 min•Ep. 58
Do you run a business and you’re thinking of moving? The moving process can already be enough of a hassle before you even consider the legal ramifications of it. Whether you’re already registered or holding off because you don’t know what to do, there are really just two options—and I’m going to break them both down so you can decide which is right for you. In this episode, you’ll hear… 04:44 - Whether you need to register your business when you know you’re moving soon 05:30 - Where you need to ...
Aug 22, 2022•23 min•Ep. 57
Jen Diaz is the real deal when it comes to coaching. She’s a mindset and success coach who I personally work with and she knows her stuff when it comes to overcoming the beliefs that are holding you back. We talk about everything from mindset to Jen’s JAVA method (journaling, affirmations, visualization, action) and how you go about implementing it, how visualization actually works, how to improve your confidence when you’re just starting out, and so much more. In this episode, you’ll hear… 04:0...
Aug 15, 2022•1 hr 25 min•Ep. 56
I’ve seen a lot of nonsense in the online business industry—both during my time in it and well before then. I want to pull back the curtain a bit and show you some of the marketing tactics being used to get you to buy into courses and programs so that you can make better decisions. I also talk about the fear that we’re creating a coaching micro-economy—where we coach future coaches in order to make money to hire more coaches—and the importance of getting outside of your business bubble. This is ...
Aug 08, 2022•42 min•Ep. 55
I recently got back from ConvertKit’s Craft + Commerce Conference in Boise, Idaho and my mind was BLOWN! The online business world is changing and we all need to adapt. This conference brought together some of the biggest names in the industry, but also the up-and-comers who are trying new things and finding out what works. I’m going to share some of my biggest takeaways, why I went, what I had hoped to get out of it, and what people are missing out on when they don’t go to conferences. I’ll als...
Aug 01, 2022•1 hr•Ep. 54
A lot of people throw around the word “millionaire” but when you look at the numbers it’s clear they are using a different definition of millionaire. My goal isn’t to trash talk business owners who call themselves millionaires, but to encourage you to be a savvy consumer—of both businesses and content—and to be aware of this when you’re looking at your own numbers and feeling like you’re behind. In this episode, you’ll hear… 02:07 - Why this industry needs a reality check 11:29 - The difference ...
Jul 25, 2022•25 min•Ep. 53
What is a d/b/a? You may have heard the term d/b/a before, but you don’t really understand what it is or whether or not you need one. Maybe you’ve already registered a d/b/a but you haven’t registered your business—is this out of order? Don’t worry, because I’ve got you covered! I’m going to teach you exactly what a d/b/a is, when you really need one, and how to go about getting one. In this episode, you’ll hear… 03:51 - Common misconceptions about d/b/a 05:31 - The problem with not having a d/b...
Jul 18, 2022•30 min•Ep. 52
Do you ever get to the end of the day and feel exhausted—but you can’t quite pinpoint what you actually did that day? It can feel overwhelming running an online business and trying to get all of your tools in order: Should you use Asana or ClickUp? Should you journal? How do you set reasonable goals? Where do you create content? It’s a lot to deal with! Thankfully, Louise Henry is joining me today to break it all down for you. We talk all about productivity, setting goals, and finding the conten...
Jul 11, 2022•1 hr 1 min•Ep. 51
It seems like just yesterday I started this podcast—and at the same time like I’ve been thinking about starting one forever. It’s been a great connection point with my audience, and I’ve already seen direct results in my business. If you’re in the same boat as me, thinking of starting a podcast for too long but unsure of where to start, I’m going to share everything I’ve learned along the way that you can apply to your own podcast, whether you’re thinking of starting one or already have one runn...
Jul 04, 2022•41 min•Ep. 50
Courses are the backbone of my business, and I’ve helped thousands of other people run and sell legally legit courses in their businesses. Even if you aren’t offering courses, much of the advice I give here is going to apply to memberships or other passively-purchased products. We’re going to talk about what course contracts you need, how you can protect your content, and how scope of practice applies to courses. I’ll also go over the most common PITA problems you might come up against so you ca...
Jun 27, 2022•43 min•Ep. 49
People ask me all the time: “Do I really need a business coach?” And my answer usually surprises people. There are plenty of great business coaches out there—but there are also a lot of bad ones. This is more my thoughts on the industry rather than individual coaches. It’s important to be discerning about who you get help from in your business and have clarity on what you actually need. I’m going to share tips on when you should and shouldn’t have a business coach, what to look for, my personal ...
Jun 20, 2022•26 min•Ep. 48
Trigger warning: This episode talks about cancer, loss, and grief. When you’re running a business, you still have to manage to live your life alongside it. And when things happen in your life that demand your attention, you want to be able to give it the attention it needs. This came up personally for me when I had to take a sudden leave from work. Thankfully, I have systems in place that allow me to do this and still keep the business running smoothly. I share what happened in my life to prompt...
Jun 13, 2022•59 min•Ep. 47
A while back on Instagram, I posted about something I do to save money at the grocery store and someone commented: “Why do you care about saving money? Doesn’t your business make a ton of money?” There are a lot of misconceptions baked into that comment that relates to building an online business and that’s what I want to dig into today. In this episode, you’ll hear… 00:43 - You are not your revenue 03:01 - The fiduciary duty of any business owner 04:45 - Why saving money is villainized 06:32 - ...
Jun 06, 2022•22 min•Ep. 46
When you’re used to sending emails person to person, nothing could be more straightforward. But when you’re representing a business – even if that business is just you – things get a bit trickier. In this short episode, I’m going to share with you four tips you can implement right away in order to ensure the emails you’re sending on behalf of your business are legally protected. In this episode, you’ll hear… 00:39 - Why you need to send emails legally 02:14 - Making sure you have an unsubscribe ...
May 30, 2022•12 min•Ep. 45
Legalese can sometimes feel like a different language altogether, and let’s be real, all of the symbols you see everywhere don’t help! What's the deal with ™️, ©, ® symbols? What do they mean, what do they do, and can you use them in your business? We’re going to break it all down and translate these strange glyphs into a language that you can understand. In this episode, you’ll hear… 03:01 - Getting your symbols straight (and why it matters) 04:54 - The copyright (©) symbol 13:12 - The trademar...
May 23, 2022•22 min•Ep. 44
As business owners, we work hard to make our businesses run, from our websites to our social media content to our copy. But what if someone else saw your work and thought, “Wow, this is great! Nobody will notice if I use it for my business, right?” What would you do? I’m going to tell a juicy story that I’ve never shared in full before, about when I had my entire website stolen by another attorney a few years ago. It’s a wild story, and parts of it are hard to believe, but it’s completely true –...
May 16, 2022•31 min•Ep. 43
I get so many questions (and hear so much bad advice floating around) relating to business insurance. One of the worst things that could happen is thinking you’re fine, only to find out your coverage won’t do anything for you. That’s not what I want happening to you! Let’s break down the myths, teach you what business insurance really is, how it works, and what some of the most common mistakes are for people who already have it. In this episode, you’ll hear… 03:17 - What business insurance actua...
May 09, 2022•26 min•Ep. 42
Are you not where you want to be in business? Either you feel like you’re not making as much money as you should be, your social media isn’t getting the attention you’d like, or you just don’t have as many clients as you’d like? We’ve all been there – including me. I’m going to help you learn how you can process those feelings and what to do with them. I have six tips to adjust your outlook and overcome this business-blocking mindset. In this episode, you’ll hear… 03:15 - Two things that make us...
May 02, 2022•40 min•Ep. 41
Rounding out my three-part series on marketing your business with evergreen content, I wanted to address the elephant in the room: Facebook ads. Helping me with that is my friend and personal ads expert, Frannie, owner and creator of Elevate Her Marketing. If you want to grow your business without the need to be working in your business 24/7, ads are the secret sauce. We’re going to address some of the misconceptions people have about ads, who should or shouldn’t run ads, and the importance of t...
Apr 25, 2022•1 hr 15 min•Ep. 40
One question haunts entrepreneurs and business owners around the world: how am I supposed to price my product? Whether it’s feeling uncomfortable pricing what you’re worth, worrying about scaring customers away, or any of the other obstacles in your way, setting prices is hard. I’m going to share (and debunk) the pricing myths many of us fall for while giving seven concrete tips on how to price what you offer. I also share how to increase your prices whenever you're ready – which could be now! I...
Apr 18, 2022•40 min•Ep. 39
None of us want our businesses beholden to the latest algorithm change or social media platforms, right? That’s why we’re focusing on creating evergreen content with Katie Steckly, an expert in all things evergreen content and social media. We discuss picking the right platform for you, how to plan content, what you need to get started, and more. In this episode, you'll hear… 05:58 - Where to start creating content 14:04 - How to choose what platforms to be on 17:36 - How to look past fears that...
Apr 11, 2022•50 min•Ep. 38
My recent Ultimate Bundle® launch was my biggest ever, and I want to take you behind the scenes and share what I did differently, what I learned, and – most importantly – what you can take away from it. What I’m most proud of, beyond the success of this launch, is that I managed to keep it all as stress-free as possible. If you’re planning on running your own promotions or launches in the future, I have five actionable takeaways, so stick around for those! Listener shoutout – in her review, erin...
Apr 04, 2022•42 min•Ep. 37
Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses… well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the ‘gram with a video strategy that is fulfilling and fun – without the overwhelm. Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that’s actually sust...
Mar 28, 2022•58 min•Ep. 36
It’s probably everyone’s worst business fear: getting a nastygram from a lawyer letting you know you’re being sued. You probably don’t even want to think about it. But wait! Instead of burying that fear deep down, here are the exact steps to take so that, if the worst does happen, you’ll know exactly what to do. I’m even going to give you some preventative tips as well. Doesn’t that feel better? Let’s get through this! In this episode, you'll hear… 01:52 - Why it’s important to know what to do i...
Mar 21, 2022•25 min•Ep. 35
We’ve been dropping all sorts of high-quality legal and business knowledge on the regular, so I thought it might be fun to take a step back and catch up personally. I’ve just wrapped up my Ultimate Bundle® promotional event, and now I’m starting to unwind and look at the year ahead – both personally and professionally. So grab a coffee and pretend we’re having a chat together. I’ll share what’s getting me excited for the future. In this episode, you'll hear… 01:18 - Unwinding from my massive pro...
Mar 14, 2022•26 min•Ep. 34
We have it totally mixed up when we think of who’s to blame for why our business isn’t growing, why we don’t feel confident, or why we struggle to show up on camera. We point at our customers, at our parents and how they raised us, or at the economy, but often the truth is: you are the person standing in the way of your business success. I’m going to share how your mindset is holding you back and how you can change it or – more realistically – accept it. Listener shoutout: in her review, amandat...
Mar 07, 2022•20 min•Ep. 33
You may have heard the term “In business, if you’re not growing you’re dying” – but how true is it? In the online business industry particularly, there’s this idea that if you’re not constantly growing and becoming more profitable, there must be something wrong with what you’re doing. Let’s look at how true (or false) this really is. Listener shoutout: In a recent review, Coach Courtney wrote, “I am so excited that Sam decided to start a podcast! Her knowledge of all things legal and building a ...
Feb 28, 2022•20 min•Ep. 32
When do you know it’s time to legally protect your business? Today I’m bringing you conversations with three incredible and varied entrepreneurs – each of them members of my Ultimate Bundle® program. They offer real-world examples of running businesses, what their concerns were when they started, and their experience seeking out legal training and protection for their businesses. If you’re not sure if your business is quite there yet, or you’re feeling vulnerable and unprotected, you’re going to...
Feb 21, 2022•1 hr 41 min•Ep. 31
One of the most common pieces of advice you hear when starting a business is to “invest in yourself” or “invest in your business.” I completely agree, but not all investments are equal. I’ve made some investments that have massively improved my business, but I’ve also made some investments that bombed. It’s hard to know upfront what’s going to get you a return on your investment, grow your business, or improve your skills. I’m going to share the five best investments I’ve ever made in my busines...
Feb 14, 2022•44 min•Ep. 30
