If you’ve ever thought, “If only I had more followers, then I’d make more sales…” —this one’s for you. Because, spoiler alert: That’s just not how it works. There are people with 10,000 followers struggling to make ends meet, while others with just 1,000 followers are making multiple six figures. So what actually moves the needle in your business? Today, we’re busting the “more followers = more money” myth and getting into what really makes your business grow. Plus, I’ll share how to make the mo...
Mar 17, 2025•22 min•Ep. 234
Have you ever felt like every business "guru" is shouting about one perfect strategy—the magic formula for hitting $10K months? But no matter what you try, nothing seems to stick? Yeah, I’ve been there too. When I started my legal templates business eight years ago, I kept hearing that I had to run my webinar live first before making it evergreen. But life had other plans—my dad was sick, and I simply didn’t have the time. So, I went against the advice of all the experts and launched my webinar ...
Mar 10, 2025•24 min•Ep. 233
Remember when you first started your business? You might have had all these goals, dreams, and ambitions, and thought that once you hit those milestones, you'd be happy and finally feel successful. So what's the deal, then, when you've come so far and achieved so much…but you still aren't happy? In this episode, you’ll hear… What the Happy Trap is, and how we fall into it as entrepreneurs Why success in your business won't necessarily make you feel fulfilled Why you feel stuck after hitting goal...
Mar 03, 2025•15 min•Ep. 232
Ever feel like you’re the only one who doesn’t have it all figured out? You’re not alone. In this episode, I share the surprising story of how Saturday Night Live stars Bill Hader and Andy Samberg met for the first time—each one secretly convinced that the other was the one "doing it right". Spoiler alert: they both were. This story perfectly captures one of the biggest lies we tell ourselves in business, creativity, and life: that everyone else knows what they’re doing while we're somehow lost ...
Feb 24, 2025•15 min•Ep. 231
It's been a weird couple of months on social media, from content policing to apps disappearing and reappearing, new features and different trends - things have definitely changed and reached a tipping point for 2025. So how are you going to ride the wave, and keep your sanity amidst this ever changing landscape? In this episode, you’ll hear… What types of content people will be drawn to, and how you can create it without burning yourself out Why "old fashioned" marketing and connections are seei...
Feb 17, 2025•24 min•Ep. 230
If you want to start an online business — whether as a coach, course creator, maker, or service provider—you must have your legal foundations in place. The online business space is facing more scrutiny than ever, and you don’t want to get caught off guard. In this special replay of my live training “How to Legally Protect Your Online Business in 2025,” I walk you through exactly how to legally protect your business so you can confidently grow it without fear of accidentally doing something wrong...
Feb 10, 2025•1 hr 42 min
When I met with my stylist, there were things I noticed about each of the clothing items I loved and the ones I hated. I started to realize that there were consistencies in any of the items I liked wearing, enough so that it became really easy to get rid of anything that wasn’t similar to my beloved items. Tune in to hear how noticing these same types of patterns in your own business’s messaging and content will help you to easily determine what’s working, and what isn’t, so you can spend more t...
Feb 03, 2025•24 min•Ep. 229
When you first start a business, much of your day may be spent casually networking or binging all of the free content related to entrepreneurship (that was me! 🙋🏻). It's very tempting to get caught up with consuming rather than doing , so it's important to check in with yourself and determine if what you're filling your days with in the now will help to build your business in the long run. In this episode, you’ll hear… The mindset shift I needed to implement early and often to build a successf...
Jan 20, 2025•21 min•Ep. 228
The (potential) TikTok ban has been making waves, and as creators and online business owners, we can’t afford to ignore its potential impact. In this episode, I’m diving into the latest updates on the TikTok ban, whether you will still be able to have the TikTok app if it gets banned, and what it could mean for creators and entrepreneurs who rely on the platform to grow their businesses. Whether you use TikTok to build your audience, sell your products, or connect with your community, this episo...
Jan 14, 2025•9 min
After becoming BFFs with Google, I learned all I could about email lists, freebies, and landing pages; my mind was overflowing! Now I’m eight years and almost 45,000 subscribers into my legal business, and I can confidently say that my email list is the foundation of my business’s success. I can’t wait to share what I’ve learned along the way to help you build your own email-driven success story (and I’m also very excited to fill you in on how you can get my new book when it drops this spring!)....
Jan 07, 2025•37 min•Ep. 227
Welcome to a new approach to goal setting and personal growth. As we prepare to step into 2025, it’s the perfect time to reflect on what might be missing from your current business plan and decide on what to implement if you're a new business owner. I’m sharing strategies for creating a plan that feels authentic and motivating. In this episode, you’ll hear… Insights into setting focused and achievable goals for 2025 How to stay open to change and new ideas in your business journey Understanding ...
Dec 16, 2024•14 min•Ep. 226
Have you ever taken a moment to look back on where you’ve been and how far you’ve come? Lately, I’ve been doing just that, reflecting on my journey throughout 2024. It’s been a year filled with growth, unexpected challenges, and valuable lessons. I'll be sharing a few insights from my experience that might inspire your own reflections as you look ahead. In this episode, you’ll hear… Insights into balancing personal well-being with professional goals How personal experiences can impact business a...
Dec 09, 2024•23 min•Ep. 225
In this episode, you get to hear my full live training, “5 Steps to Legally Protect Your Online Business Before 2024 Ends.” I’ll give you the five steps every entrepreneur needs to take. We’ll cover shifting your mindset, registering as the right business entity, protecting yourself in case of a lawsuit, getting your contracts and policies in place, and staying within your scope of practice. In this episode, you’ll hear… 5 things you must have in place before accepting even $1 (more) online Exac...
Oct 28, 2024•1 hr 6 min
Knowing when to take a break is important. I am listening to my own advice and taking a break from the podcast. I need time and mental space to finish my book. In this episode, I explain my thought process. I also explain where listeners can find my educational resources while I am out. Check out the Resources links below to my YouTube, Substack, etc. In this episode, you’ll hear… Why I am taking time off from the podcast to finish my book and rest The power of zooming out to see the big picture...
Jul 29, 2024•16 min•Ep. 224
The other day I received a comment on social media about how I did not look great in a video. In the past, I would have been reactive. Instead, I just laughed out loud. In today’s episode, I share my practice in becoming more confident and comfortable with myself and my online business. It has been a journey, and it is definitely still ongoing, but if this Philly-born, 90s era-raised girl can do it, so can you. In this episode, you’ll hear… Why perfectionism is the enemy of content How changing ...
Jul 22, 2024•20 min•Ep. 223
In the last episode, I talked some smack about social media: It’s bad for your mental health, your content won’t have great longevity or searchability, etc. So this episode I cover what to do instead, or in addition to, social media. First, I break down discovery vs. nurturing. Then, I explain why email is a great nurturing platform. And finally I talk about when social media can be an effective marketing tool, if you still really want to use it. I hope you’re enjoying these “Online Business Sum...
Jul 15, 2024•17 min•Ep. 222
Social media is designed to be addictive. Summer can be a great time to evaluate your social media usage– both consumption and creation. In this episode, I describe my experience scaling back on social media and scaling up in other areas of my personal life and business. I give you tips in case you want to do the same. I cover delegating to team members, pivoting towards more evergreen content, and re-evaluating your production approach. In this episode, you’ll hear… Why you might want to scale ...
Jul 08, 2024•17 min•Ep. 221
Welcome to the first episode of the Summer School series! This summer I’ll be creating short weekly episodes on the go- while I’m at the gym, on a walk. etc. In each one, I’ll share one lesson I’ve learned about business and life. Today’s lesson: Find a balance between creativity and strategy in your business content creation. Don’t let strategy strangle your creativity and joy. But, of course, don’t get too far away from your business objectives. In this episode, you’ll hear… What you can expec...
Jul 01, 2024•12 min•Ep. 220
Today’s episode is a recording of my new free legal training “Five Steps to Legally Protect and Grow Your Online Business”. I share the step-by-step plan you need to do to set the legal foundation to protect yourself, your business and have the ability to grow and scale successfully. Step one is adjusting your mindset. Step two is how to register as the right kind of business entity. Step three is getting business insurance in place so you don’t owe anything if you get sued. Step four is how to ...
Jun 24, 2024•1 hr 11 min•Ep. 219
People are often surprised when I tell them they might not own the content they create on Canva. That’s why in today’s episode I give a quick overview of what you should be aware of in terms of content creation, including AI generated content, and copyrights. I walk through Canva, ChatGPT, and a few other tools, explaining what to look for in their licenses. As a business owner, the buck stops with you. You’re the one responsible for ensuring your business’s content is legal and protected. I hop...
Jun 17, 2024•24 min•Ep. 218
Are you using the free contracts provided by platforms like Thinkific or Kajabi to protect your online business? If so, you might be wondering if they’re really enough to keep you legally covered. Today, I'm breaking down why these default terms of use might not be as protective as you think and what steps you can take to ensure your business is truly safeguarded. We'll explore the inadequacies of these free contracts and discuss how to create customized terms that reflect your unique business n...
Jun 10, 2024•15 min•Ep. 217
This episode comes to you from the M trail in San Luis Obispo, California. I realized I was falling back into a bad habit of mine so I pulled out my phone to make a voice recording to share with my future self and with all of you! While I was hiking, I was spending the whole time being worried about snakes, tarantulas, weird bugs, and being very, very high up. This is a bad habit of mine that I fall into with my business journey too. I focus so much on my fears. I fight and resist and struggle m...
Jun 03, 2024•11 min•Ep. 216
One of the core startup costs for an online business is business insurance. In today’s episode, I teach you about business insurance and the general cost you can expect. Business insurance is critical for financially protecting your business. Even if you just receive a nasty lawyer letter threatening to sue you for liability, your business insurance will step in with their own lawyer to act on your behalf. I go over the key terms you need to know: Premiums, deductible, liability limits, exposure...
May 27, 2024•20 min•Ep. 215
Starting an online business is much cheaper than starting a brick-and-mortar shop, but it still has costs. So how do you navigate those costs before your business starts bringing in any money? That’s what we cover in today’s episode. I walk through the three-step process of how to start a business on a budget: Save, Research, Budget. I breakdown each one in detail, giving examples from my own experience. Being realistic in your projections and plans leads to the empowered, quality decision-makin...
May 20, 2024•36 min•Ep. 214
Writing a book isn’t just about writing a book. It brings up all kinds of business and personal dynamics, challenges, and opportunities for growth. Today fellow debut author, Jannese Torres, joins me to talk about why she chose to write a book as part of her personal finance business, and how she has made it work. Jannese is an award-winning Latina Money Expert. She helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom. He...
May 13, 2024•41 min•Ep. 213
This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nurture my audience and aid in growing my business. We have a great conversation about how this podcast has been my most productive nurturing channel– helping people get to a place where they’re ready to purchase my product. We talk about voice of customer research, meeting listeners where they’re at, and providing in-depth, nuanced information. We also ...
May 06, 2024•55 min•Ep. 212
Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don’t create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data. In this episode, I dive into everything you need to know about post-sale surveys and how to execute them. I teach you how to measure sale success and figure out which marketing channels produced...
Apr 29, 2024•28 min•Ep. 211
What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series. I break it down into three segments. First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy. Next, set up a clear timeline and structure. This typically in...
Apr 22, 2024•51 min•Ep. 210
This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned. First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing. Second, the invite: How you move people through the sales funnel– from being intere...
Apr 15, 2024•39 min•Ep. 209
Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out. We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch s...
Apr 08, 2024•52 min•Ep. 208
