Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton of Narratory Capital. Thanks to our live tour sponsors: The Effies, Tracksuit and Ipsos.
It's planners talking brands they've never worked on. This month, guest panelists Dan Ng, CSO at Johannes Leonardo, NYC and Steve Walls, CSO at Moon Rabbit join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.
I'm glad I recently met Joe Burns. He's my kind of strategist: blunt, honest and mostly right. From Mother to BBH to Quality Meats, Joe has been shaping his own unique style, one we should all get familiar with. You can also WATCH this episode on our website or YouTube channel. Be sure to Subscribe.
The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode on o...
Remember Polaroid and its instant photo proposition? For some it’s a dusty icon of the past, but for others it might just be the latest innovative idea. Polaroid's internal creative and planning leads, Patricia Varella and Dovile Banyte join me to talk about "The camera for an analog life."
It's planners talking brands they've never worked on. This month, guest panelists Lachlan Badenoch, CSO at Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.
Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me.
Watch out, they're coming. After 10 legendary years at Adam&EveDDB, Martin and Rick have resurfaced as Ace of Hearts alongside Polly McMorrow from McCann. We have an honest conversation about why they left, what their ambition is and what might be possible with a different kind of company.
"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible.
If you're old enough to remember the 90s, you may be old enough for Neutrogena Retinol. The new work from BBDO disrupts the conventions of skincare with a fun angle that reminds us how old we really are. Thanks to Chris Riat of Neutrogena and Alex Booker and Leah Gritton Smolensky of BBDO, NY.
"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?
Planners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.
The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.
Emily Portnoy, CSO at BBDO, NY, takes us inside this year's Effie judge's room to hear why Favor Delivery won Gold. We then hear from Favor's Chris Rogge and Preacher's Seher Sikandar for the story behind the winning campaign: "How Texas Orders In." You can see all the creative work on our website.
A must listen episode. Telstra's CMO, Brent Smart shares the transformation of this once staid, government-owned Australian telco into a unique and creatively brilliant brand... with the business results that prove it.
After a rebrand and close to $1 billion in 2024 revenue, Turo is about to move into the early majority market. We talk with Global Head of Brand Strategy, Matt Kerbel. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com.
Planners talk about brands they've never worked on. Joining our panel of misfits this month are Julian Morgan, Head of Strategy at Rethink and Rachel Pool, Head of Strategy at Ogilvy, NYC. We talk Uber Eats and Corona. Thanks to Tracksuit and System1 for supporting this series.
Georgie Jeffreys of Uber and Kelsey Hodgkin of Special Group, LA join me to share the story behind the amazing "Football is for Food" campaign, featuring Matthew McConaughey and so many others. A brilliant episode.
How an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning Josh O'Clock initiative. Thanks to The Effies and Tracksuit for making this episode possible.
As the Official Podcast Partner of the Effies, we recorded nine short interviews with agencies and clients on awards night, before they even knew which Effie they'd won. We talk with Verizon/Ogilvy, McDonald's/W+K, Molson Coors/DDB, Chili's/Mischief, Favor/Preacher, Dramamine/FCB, Leo Burnett/Blood Appetit, VW/Johannes Leonardo. Congrats to all for their wins.
When a show features planners talking about brands they've never worked on, you know it's gonna be fun, or at the very least weird. This month's On the Spot features two brands that appear to be headed in opposite directions: Tesla & Poppi. Guest panelists Ali Chastain, GSD at The Martin Agency and Matt Maynard, Head of Brand at Asana, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.
Life360 is a family safety and location sharing app with 80 million active monthly users. Their latest work from ALTO, NY focuses on "Improving Everyday Family Life," with hilarious work that's winning in a space where Apple can't play as deeply.
In its ongoing quest to get its user friendly design tool into the hands of everyday presenters, Canva is pushing into enterprise applications. It's new campaign has fun with the idea of converting the last office hold-out. This episode is brought to you by Tracksuit, the affordable brand tracking solution for modern-day brands.
Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity; about what outside planners bring to the country and what it imparts upon them; about the cultural characteristics of New Zealanders; about the importance of winning, not just surviving, and about the dangers as the marketing sciences mainstream. Thanks to the Effies, Tracksuit and WARC for supporting our live tour. And to Colenso BBDO for hosting us.
Some of the smartest creative and strategic minds in Australia join me live from Sydney to share how they are playing it perfectly unsafe. Thanks to Tracksuit, The Effies and WARC for supporting our Live Tour series. And to Ogilvy for hosting us.
This month, Starbucks and JCPenney. Guest panelists Mary Bakarich, Group Strategy Director at Johannes Leonardo and Christopher Owens, Head of Strategy at TRG join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.
From "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning, resulting in new, unexpected and wonderfully entertaining work. We're joined by Marcelo Pascoa, VP Marketing at Coors and Nimisha Jain, EVP, Strategy at Mischief. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show.
"Apologize the Rainbow" was not a reactive, crisis-communications campaign. It was a strategic decision to positively highlight the negative passion of fans and convert it into positive energy for the brand. Mars/Wrigley Chief Brand Officer, Rankin Carroll and DDB Chicago's CCO, Colin Selikow, share the backstory to this Best-of-the-Best Effie Global Grand Prix winner. See the creative work on our website at onstrategyshowcase.com.
Our third episode on how planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K) share why they left and the lessons learned along the way.
This month Progressive and Chick fil-A. Our guest panelists Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible.
