Yerba Madre’s Rebrand with CMO Emily Kortlang - podcast episode cover

Yerba Madre’s Rebrand with CMO Emily Kortlang

Aug 11, 202534 min
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Episode description

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.

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