On Strategy Showcase

Modelo Beer with Piper Dolan of Ogilvy, Chicago

How this hispanic beer drinkers brand, that celebrated working-class values, expanded into the U.S. general market during a time of unprecedented divisiveness.

Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London

How Siemens, a company shifting from an industrial manufacturing culture to a professional services mindset, used employees as a force for recruiting new talent.

Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020

In part two, we hear about evolving from sombre, reflective storytelling to a warm, joyful approach. Plus, the launch of Guinness Clear (water.)

FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London

How the virtual game influenced the real world.

CALM's Project 84 with Will Grundy of Adam & Eve DDB, London

The single image that captured the attention of an entire country. A breathtaking, award-winning campaign that reframed male suicide in the U.K.

New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York

The story behind "Fearlessly Independent" and the rapid growth of New Balance.

Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R

Hear the stories behind Wendy’s multiple social media successes.

Headhunter Stuart Parkin offers tips for planners looking for what’s next

Author of the new 2020 book for planners "Getting Positive," (published after our interview) Stuart shares his advice as a recruiter who specializes in placing planners worldwide. I hope Stuart's advice is helpful to those struggling with what's next.

Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO

A masterclass in brand strategy. Learn the story behind the shift from "Good things come to those who wait" to "Made of More." This is episode 1 of 2.

Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director

As part of our series on auto brands, we talk to Christian Cocker about the Honda brand, the category and the agency's award-winning "Paper" campaign.

The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain

The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.

New Zealand Tourism with Rory Gallery of the Special Group

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

Brixton Finishing School graduate, Niamh Paul

One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit.

Durex Condoms with Chantelle Begley of Havas, London

Learn how Durex is challenging pandemic culture by asking if we really want to go back to normal.

Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY

How the brand reconnected with street culture through a series of three themes.

Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve.

Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland

Freelancers Needed. Brand Federation with Matt Williams

Planners out of work may find Brand Federation to be a useful source for projects. It's a new group trying to match projects to talent. Hope they're helpful.

Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London

WARC ranks it as the second most creatively awarded campaign. Bridget shares the strategy story behind its success.

Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect.

Rob Campbell talks cultural strategy and the importance of the edge effect.

KFC with Wieden+Kennedy's Britton Taylor.

The story behind the rebirth of the Colonel and Kentucky Fried Chicken.

Tourism Australia with Droga5's Will Davie

A movie trailer for a Crocodile Dundee reboot or a tourism campaign? Hear the story behind the creative strategy that framed "Australian Nature."

Orange Theory Fitness with Nigel Carr

How does in-person, as apposed to virtual community influence motivation? That's the Orange Theory versus Peloton story.

ITV rebrand with Lucy Jameson of Uncommon London

In a world of streaming services, find out how a national broadcaster is sharpening its brand.

Audi with Ben Shaw of BBH London

Ben Shaw, Head of Strategy at Bartle Bogle Hegarty (BBH) talks us through the successful evolution of the Audi brand and its definition of "Progressive Premium."

LUVs Diapers with Tiffany Graeff (the planner's perspective)

LUVs Diapers with Tiffany Graeff (the planner's perspective)

Burger King with Jon Carlaw

The strategy behind the irreverent and unique Burger King creative work and how it fuels their messaging.

LUVs with Mason Hedgecoth (the creative's perspective)

The story behind the creative strategy for LUVs diapers. "By their second child, every parent is an expert" was the insight around which the entire campaign was built.