LUVs with Mason Hedgecoth (the creative's perspective)
Jan 10, 2020•26 min•Season 1Ep. 3
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
The story behind the creative strategy for LUVs diapers. "By their second child, every parent is an expert" was the insight around which the entire campaign was built.
For the best experience, listen in Metacast app for iOS or Android