The Impact of Legal Marketing on the Business of Law with Brenda Plowman, Chief Marketing Officer at Fasken

In this episode of On Record PR, Gina Rubel goes on record with Brenda Plowman, chief marketing officer at Fasken and the president of the Legal Marketing Association, to discuss what it means to be a legal marketer and the impact of legal marketing on the business of law.

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In her day job, Brenda is the CMO for Fasken, a Canadian-based international law firm with ten offices. She drives change, ensuring that the purpose for transformation is meaningful to clients, lawyers, and staff alike. She leads a talented group of marketing, business development, digital operations, and communications professionals across the firm. For more than 16 years, she has launched brands and led the development of many programs and initiatives, including Fasken's Client Service Excellence program. Before joining the firm, Brenda attended and taught marketing at the British Columbia Institute of Technology. She also founded a successful business consultancy, served as the VP of US sales and marketing for a growing company, and has led many respected organizations. Brenda has a small farm in Canada.