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On Record PR

Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.
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Episodes

Say It Well: Authentic Storytelling for Law Firm Leaders

Former presidential speechwriter and author of Say It Well , Terry Szuplat, joins Gina Rubel to discuss the power of authentic communication in high-stakes environments. From his behind-the-scenes lessons working with President Obama to his candid reflections on overcoming a fear of public speaking, Terry shares practical wisdom for leaders, lawyers, and communicators.

Jun 30, 202532 minSeason 6Ep. 182

Reverse Discrimination and the Future of DEI: What Ames Means for Employers

Eric Meyer, founding partner of Pierson Ferdinand, joins Gina Rubel to discuss the Supreme Court’s unanimous decision in Ames v. Ohio Department of Youth Services and its implications for all employers, including law firms. They discuss how the ruling affects Title VII compliance, the future of DEI efforts, and the importance of consistent, merit-based employment practices. Eric offers practical guidance for minimizing legal risk while reinforcing fairness and accountability in hiring, promotion...

Jun 09, 202525 minSeason 6Ep. 180

Law Firm ERGs Under Scrutiny: Navigating Compliance, Risk, and Culture

Sarah Larson and Elizabeth Ogilvie join Jennifer Simpson Carr to discuss how law firms can navigate the evolving legal and political landscape surrounding Employee Resource Groups (ERGs) and diversity, equity, and inclusion initiatives. They share practical strategies for assessing and adapting ERG policies, emphasizing the importance of transparency, clear documentation, and internal collaboration.

Jun 02, 202521 minSeason 6Ep. 179

Amend (Don’t End) DEI: What SHRM’s BEAM Framework Means for Law Firms

Elizabeth Catterall Ogilvie joins Jennifer Simpson Carr to unpack SHRM’s newly introduced BEAM Framework— Belonging Enhanced by Access through Merit —and what it means for law firms navigating today’s diversity, equity, and inclusion (DEI) landscape. They discuss the five BEAM questions, explore how merit-based inclusion can strengthen talent strategies, and share how law firms can evolve their DEI programs in light of recent executive orders and court decisions.

May 27, 202522 minSeason 6Ep. 178

Litigation Communications Strategies for High-Stakes Cases

Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases, they discuss why early engagement with communications professionals is essential, how to strike the right balance between legal accuracy and public clarity, and why “no comment” is never the right response.

May 19, 202524 minSeason 6Ep. 177

What Every Law Firm Leader Can Learn from Law Day and the Perkins Coie Ruling

Gina Rubel and Jennifer Simpson Carr examine what the ruling in favor of Perkins Coie and this year’s powerful Law Day of Action mean for every law firm. From politically motivated executive orders to renewed commitments to uphold the Constitution, they discuss how law firm leaders must prepare for reputational risks, align legal and communications strategy, and defend the rule of law in an era of unprecedented scrutiny.

May 05, 202527 minSeason 6Ep. 176

What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness

Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing Association’s International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.

Apr 28, 202528 minSeason 6Ep. 175

Conferences, Community & Crisis: Showing Up in Uncertain Times

As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.

Apr 21, 202530 minSeason 6Ep. 174

Immigration Challenges Facing Employers Today: What You Need to Know

Gina Rubel is joined by immigration law attorney Wendy Castor Hess to unpack the current state of U.S. immigration policy and what it means for travelers, visa holders, and green card holders in 2025. With new executive orders in place and heightened enforcement at U.S. ports of entry, the episode explores how these changes are affecting universities, corporations, and individuals alike.

Apr 14, 202529 minSeason 6Ep. 173

Redefining Value: What Today’s Legal Buyers Want

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and transparency over cost, to the demand for predictive pricing, multidisciplinary teams, and outcome-based value, the conversation explores how firms can evolve to remain competitive. They also tackle the "million-dollar problem" of associate attrition, the strategic use of data for...

Apr 07, 202528 minSeason 6Ep. 172

The Impact of Executive Orders on Law Firm Reputation and Client Trust

In this episode, Gina Rubel and Jennifer Carr reflect on their experiences at Legalweek and discuss the evolving implications of recent executive orders targeting law firms. The conversation covers the controversy surrounding decisions made by major firms and the broader legal industry’s response.

Mar 31, 202526 minSeason 6Ep. 171

Managing Internal Expectations in Divisive Times

In this episode of On Record PR, Jennifer Simpson Carr and Sarah Larson discuss recent political attacks on law firms and the rule of law, emphasizing the importance of firms articulating their core values in internal and external communications.

Mar 17, 202524 minSeason 6Ep. 169

When DE&I Are Under Attack

In this episode of On Record PR , Jennifer Simpson Carr and Elizabeth Ogilvie discuss the growing threat to law firm diversity, equity and inclusion (DEI) programs in light of recent executive orders.

Mar 10, 202517 minSeason 6Ep. 168

When Law Firms Become Political Targets

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025.

Mar 03, 202518 minSeason 6Ep. 167

The Weight of Your Word: The High Stakes of Public Statements

In this episode of On Record PR, Jennifer Simpson Carr, Vice President of Strategic Development, speaks with Brenda Plowman, a member of Furia Rubel’s International Faculty , about a topic that can make or break a law firm's credibility: public statements.

Feb 24, 202520 minSeason 6Ep. 166

Managing the Message When an MVP Partner Leaves

In this episode of On Record PR, Jennifer Simpson Carr speaks with Furia Rubel Executive Vice President Sarah Larson about managing the message when an MVP partner leaves a firm.

Feb 10, 202512 minSeason 6Ep. 164

Developing and Managing High-Performing Teams

In this episode of On Record PR, Gina Rubel speaks with Furia Rubel Chief Innovation Officer Leslie Richards about fostering a culture of psychological safety and embracing innovation within law firms.

Feb 03, 202518 minSeason 6Ep. 163

How Law Firm Leaders Can Foster Safety and Trust in Times of Change

In this episode of On Record PR, Jennifer Simpson Carr and Renee Branson dive into the crucial topic of how law firm leaders can foster safety and trust in times of change. Learn More As a Certified Resilience Coach (CReC) with a masters degree in counseling psychology, Renee Branson provides clients with immediately usable tools to increase resilience, well-being, and optimism in the workplace. She works with lawyers, legal marketers, business professionals, non-profit leaders, and others to he...

Jan 27, 202524 minSeason 6Ep. 162

Leading in Times of Uncertainty

In Episode 161 of On Record PR , Gina Rubel and Jennifer Simpson Carr dive into the crucial role of resilience in leadership during today’s turbulent times. Drawing from a conversation with resilience expert Renee Branson, Jennifer shares strategies for law firm leaders to support their teams’ mental well-being and navigate challenges with empathy. Learn how to create a consistent, safe, and supportive environment for colleagues and loved ones in the face of adversity. Tune in for actionable adv...

Jan 22, 202518 minSeason 6Ep. 161

Politics & Society: Should Law Firm Leaders Weigh In?

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to explore the critical topic of how law firm leaders should respond to the growing expectation to comment publicly on political and social issues.

Jan 13, 202523 minSeason 6Ep. 160

What Keeps Law Firm Leaders Up at Night?

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues keeping law firm leaders up at night in 2025.

Jan 06, 202519 minSeason 6Ep. 159

The Future of Payments, Technology, and IP

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Moish E. Peltz, Partner at Falcon Rappaport & Berkman LLP, to discuss the impact of rising technology like artificial intelligence and cryptocurrency on the evolving business and legal landscapes. Learn More Moish Peltz is a Partner at Falcon Rappaport & Berkman where he serves on the firm's executive committee, co-chairs the firm's Digital Assets Practice Group and also leads the Intellectual Property Practice Gr...

Dec 23, 202423 minSeason 5Ep. 158

Leadership Through Transparency and Collaboration

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Dena Calo, EVP of Human Resources and Employment Counsel at The Durst Organization, to discuss the transformative impact of transparency, collaboration, and trust in leadership, highlighting Dena’s journey from a law firm to an in-house role where these values drive cultural and organizational success. Learn More As Executive Vice President of Human Resources and Employment Counsel at The Durst Organization, Dena Calo spe...

Dec 16, 202427 minSeason 5Ep. 157

Crafting an Effective Law Firm Generative AI Policy for Responsible Business Use

In this episode of On Record PR, sponsored by Lawline, Gina Rubel goes on record with Mary Hildebrand CIPP/US/E/AIGP, founder & chair emeritus of the Data, Privacy & Cybersecurity Practice at Lowenstein Sandler , to discuss important considerations for law firms when developing generative AI policies that serve their needs. Learn More Mary J. Hildebrand founded, led and now serves as Chair Emeritus of the firm’s Data, Privacy & Cybersecurity Practice with the primary goal of enabling...

Dec 09, 202410 minSeason 5Ep. 156

Can You Copyright AI-Generated Content?

In this episode of On Record PR, sponsored by Lawline, Jennifer Simpson Carr goes on record with Sean Douglass , associate attorney at Panitch Schwarze , to discuss the impact of AI-generated content on intellectual property law. Learn More Sean M. Douglass is a seasoned Intellectual Property Attorney with extensive experience in patent and trademark development, prosecution, and portfolio management. With a deep expertise in a range of technical fields including computer science, financial tech...

Dec 02, 202410 minSeason 5Ep. 155

From Innovation to Implementation: The Ethics of Generative AI in Law Firms

In this episode of On Record PR, sponsored by Lawline, Gina Rubel goes on record with Shawn Swearingen , Chief Innovation Officer of Faegre Drinker , to discuss the practical applications of generative AI for the legal industry and its ethical challenges. Learn More Shawn Swearingen serves as Faegre Drinker’s chief innovation officer. She collaborates with the executive and operations leadership teams to keep the firm on the frontline of organizational development and emerging legal trends condu...

Nov 19, 202412 minSeason 5Ep. 154

The State of Generative AI in Law Firm Marketing

In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls. Learn More Gina Rubel is the president and CEO of Furia Rubel Communications, Inc. (www.furiarubel.com). A legal marketing and public relations expert, social media enthusiast, attorney, and author, Gina teaches lawyers and legal marketers nationwide how to use integrated communications tools to gain credibility, to get recog...

Nov 04, 202410 minSeason 5Ep. 153
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