How to Position Your Business with Jackie Bebenroth
Jan 22, 2024•15 min•Season 1Ep. 99
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Episode description
In this episode, Arek talks with the award-winning positioning expert and author Jackie Bebenroth. They explore the key aspects of brand strategy and positioning and how to achieve them. Bebenroth reveals her unique approach called ‘productive distancing’ and shares best practices for defining your brand’s purpose and communicating it effectively. Don’t miss out on this fascinating conversation about discovering your brand’s strategy and positioning!
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