On Branding Podcast

Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design.

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Episodes

Brand Positioning & Strategy for B2B with Linda Fanaras

In this episode, we discuss the importance of branding in B2B space. Follow Lina on LinkedIn and visit her website .

Mar 10, 2025•14 min•Season 1Ep. 119

Your Guide to Brand Tracking with Jiri Boudal

In this episode, we discuss the importance of tracking your brand. Follow Jiri on LinkedIn and visit his website .

Feb 20, 2025•16 min•Season 1Ep. 118

How To Use AI for Content Creation with Jonas Angleflod

In this episode, we dive into the process content creation using AI. Follow Jonas on LinkedIn and visit his website .

Feb 10, 2025•14 min•Season 1Ep. 117

AI Marketing Made Simple with Russ Henneberry

On this pod, we walk about using AI for all things marketing. Follow Russ on LinkedIn , and visit his website .

Feb 04, 2025•19 min•Season 1Ep. 116

Better Experiences, Better Brands with Allen Adamson

On this pod, we dive into Allen's latest book, 'Seeing the How,' which emphasizes the importance of focusing on experience disruption rather than product disruption.

Jan 28, 2025•14 min•Season 1Ep. 115

Big Impact Branding for Small Projects with David Gaz

An interview with David Gaz In this episode, we discuss how to do branding for small business and startups to achieve big impact.

Jan 21, 2025•12 min•Season 1Ep. 114

Building A Brand On Amazon with Yoni Kozminski

In this episode of the On Branding Podcast, I chat with Yoni Kozmiński. Yoni an expert in the e-commerce and Amazon ecosystems. We dive deep into the importance of branding for selling on Amazon. We also explore how to build effective remote teams to help scale your business efficiently.

Jan 13, 2025•17 min•Season 1Ep. 113

Rebrand, Brand Refresh or Redesign with Lauren Bayne

In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert. They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding. Lauren also shares her branding journey and current trends in the industry. Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement...

Sep 05, 2024•15 min•Season 1Ep. 112

Live Events for Brand Growth with Brandie Weaver

In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events. They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment. Brandie shares insights on organizing impactful, intimate events and how startups can leverage their networks and resources for successful execution. Tune in for actionable advice on event strateg...

Aug 26, 2024•10 min•Season 1Ep. 111

Power of Culture in Marketing with Anastasia Kārkliņa Gabriel

In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'. We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity. Anastasia also provides actionable advice for marketers to expand their cultural literacy and create impactful, inclusive campaigns. Podcast Page: https://www.ebaqdesign.com/podcast/power-of-culture-in-marke...

Aug 20, 2024•22 min•Season 1Ep. 110

The Power of Homepage Videos with Patrick Taggart

In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of showcasing a brand’s unique story and engaging audiences with sincerity. Patrick also sheds light on the common traps in video marketing, highlights t...

Apr 08, 2024•13 min•Season 1Ep. 109

Cultural Moments & Brand Narratives with Maggie Walsh

In this episode, Arek welcomes Maggie Walsh, a respected branding strategist known for her expertise in brand development and cultural engagement. Maggie shares insights into crafting compelling brand identities and leveraging cultural moments to build loyal fan bases. With over 12 years of industry experience, she emphasizes the importance of understanding brand values and effectively engaging with cultural trends. Maggie also discusses common branding pitfalls, underscores the significance of ...

Mar 25, 2024•16 min•Season 1Ep. 108

Proven Ways to Acquire Clients with Richard Weylman

In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of creating memorable customer experiences and the role of empathy in sustaining client relationships. Drawing from his extensive background working with diverse industries, Richard provides actionable strateg...

Mar 18, 2024•18 min•Season 1Ep. 107

Future Ready Branding Strategies with Mitch Duckler

In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can navigate and stay ahead in an ever-evolving landscape. He shares his experiences from his extensive career working with industry giants like ExxonMobil and Hyatt Hotels, and discusses his interviews. Tune i...

Mar 11, 2024•17 min•Season 1Ep. 106

How to Earn Media Coverage with Mickie Kennedy

In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of effective press releases, to launching e-releases, a company that has been helping clients get featured in prestigious publications for over two decades. Don’t miss this informative conversation about lever...

Mar 04, 2024•15 min•Season 1Ep. 105

A Data-Infused Design Journey with Carlos Williams

In this episode, Arek chats with Carlos Williams, the founder of DBC, a New York-based creative agency that works with clients such as Spotify, Bank of America, Meta, and more. Carlos reveals his distinctive approach to branding and the significance of using and understanding data to guide design. He also stresses on the importance of incorporating equity as an element of branding strategies to reach a wider and more diverse audience. Don’t miss this captivating conversation about mastering the ...

Feb 26, 2024•18 min•Season 1Ep. 104

A Brand's Guide To SMS Marketing with Jessica Cervellon

In this episode, Arek engages in a conversation with Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who is transforming the landscape of SMS marketing. They delve into the crucial role of customer interaction in enhancing a company’s rapport with its consumer base and aligning its communication with market trends. Cervellon provides a glimpse into her journey and the insights she gained from her transition to establishing a two-way dialogue with customers. This intriguin...

Feb 19, 2024•21 min•Season 1Ep. 103

How to Use The Power of PR with Marin Richardson

In this episode, Arek talks with Marin Richardson, a former national TV reporter and founder of DisruptPR, a leading PR agency for social impact. They examine the vital role of public relations in improving a company’s relationships within its communities and aligning its messages with societal trends. Richardson shares her journey and insights from her switch from journalism to establishing her PR agency and tips for building and maintaining relationships with journalists. Don’t miss this fasci...

Feb 12, 2024•15 min•Season 1Ep. 102

Using Social Media to Launch Your Brand with Amin Shaykho

In this episode, Arek interviews Amin Shaykho, the young entrepreneur and founder of Kadama, a $50 million tutoring app. They discuss the key aspects of social media marketing and how to excel at them. Shaykho shares his ingenious ‘social media first’ approach and tips for creating viral content that attracts and retains users. Don’t miss this insightful conversation about mastering the challenges of modern marketing and social media marketing!

Feb 05, 2024•19 min•Season 1Ep. 101

Marketing for Youth in the Digital Age with Clint Runge

In this episode, Arek engages in a captivating conversation with Clint Runge, the acclaimed youth culture expert and founder of Archrival. They delve into the crucial elements of brand strategy and positioning, and how to master them. Runge unveils his innovative ‘gatekeeperless’ approach and imparts best practices for articulating your brand’s purpose and conveying it effectively. Don’t miss this enlightening discussion about navigating the dynamics of contemporary marketing and brand positioni...

Jan 29, 2024•14 min•Season 1Ep. 100

How to Position Your Business with Jackie Bebenroth

In this episode, Arek talks with the award-winning positioning expert and author Jackie Bebenroth. They explore the key aspects of brand strategy and positioning and how to achieve them. Bebenroth reveals her unique approach called ‘productive distancing’ and shares best practices for defining your brand’s purpose and communicating it effectively. Don’t miss out on this fascinating conversation about discovering your brand’s strategy and positioning!

Jan 22, 2024•15 min•Season 1Ep. 99

Why Clear Brand Messaging Wins with Ben Guttmann

In this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don’t miss out on this insightful conversation about enhancing your brand’s communication!

Jan 15, 2024•18 min•Season 1Ep. 98

Podcast Interviews as Marketing Tool with Tom Schwab

In this episode, I chat with Tom Schwab, the founder of Interview Valet and a podcast interview marketing expert. We dive into the power of leveraging other platforms, the effectiveness of podcast interviews in marketing, and the practical insights from his bestselling books. Schwab also warns about digital marketing pitfalls that could harm businesses. Don't miss out on valuable advice for using podcast interviews in your growth strategy!

Jan 01, 2024•12 min•Season 1Ep. 97

Creating A Purpose-Driven Brand with Innate Motion

In this episode, I talk to Benoit Beaufils and Subodh Deshpande, the co-founders of Innate Motion, a purpose agency that humanizes businesses and helps them make a positive impact. They share their secrets and stories from working with brands like Jaguar, Lacoste, and Hellman’s, and introduce their new book ‘Utopia Brands,’ which shows the future of marketing and branding. Listen and learn how to make your brand more meaningful and impactful.

Dec 25, 2023•16 min•Season 1Ep. 96

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