Running a Values-Driven Business Model at Fierce & Kind

In this episode, we talk with the founders of Fierce & Kind, a values-driven spirits company that puts supporting LGBTQ+ and other underserved communities (incarcerated individuals, female entrepreneurs) at the heart of its business model. Fierce & Kind donates 25% of all profits through its equity foundation to these important causes. Founders Cyndi Smith and Basem Harb discuss this way of doing business, and why it's important to the communities served, the broader consumer base, and the company itself.