On & Off - podcast cover

On & Off

Beverage Information Groupbeverageinformationgroup.podbean.com
Looking for a niche podcast in the beverage alcohol industry? The Beverage Information Group Insider podcast looks at the U.S. and global alcohol industries, with a focus on retail trends and best practices. We speak with business leaders in retail, branding and marketing to keep a pulse on the state of the alcohol industry. Download or subscribe to our podcast to remain current in the business of booze.
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Episodes

The Skinny on Sake

The popularity of Asian culture, flavors and cuisine stands to boost interest in sake, but what exactly is this ancient Japanese beverage? How do you serve it and what do you pair it with? We pose these questions and more to “Sake Samurai” Tim Sullivan, the director of education for the Sake Studies Center at the American craft sake brewery Brooklyn Kura.

Jun 30, 202515 minEp. 68

Retail Social Media Best Practices and Philanthropy

In this episode we discuss The Good Pour, a Central Florida-based beverage alcohol retailer with philanthropy in the DNA of everything they do. Joining us is Carly Hollowell, VP of Marketing of The Good Pour, who also talks about how the retailer has succeeded on social media through savvy modern strategies.

Jun 16, 202525 minEp. 67

Wine and Spirits Trends in the 2025 Growth Brands

What alcohol trends drove growth for wine and spirits in the past year? For answers, we interviewed Marina Velez, research director for our sister company, The Beverage Information Group. Especially during a difficult time for the alcohol industry, recognizing these winning trends is extremely important.

May 27, 202527 minEp. 66

Alcohol Trends and Data from the Control States

In this episode, we talk industry trends and data with David Jackson, Chief Operating Officer for the National Alcohol Beverage Control Association. Also known as NABCA, this is the official organization representing the 18 states and jurisdictions that operate with a government control model. Major topics include the continued rise of RTDs and THC drinks, which categories are in decline, and whether the alcohol industry is currently in a correction or something deeper and more worrisome.

May 07, 202527 minEp. 65

The State of the Beer Industry in 2025

Beer has faced no shortage of headwinds in recent times, from changing consumer tastes to global tariffs. What does all that mean for the industry moving forward? For answers, we spoke with Kris Sjolander, Vice President Brand Development at United States Beverage (USB). USB is a leading independent beverage company in the U.S., specializing in imported and U.S. craft beer, ciders, and specialty beverages.

Apr 21, 202522 minEp. 64

The Threat of Tariffs on American Craft Distillers

Unfortunately, U.S. craft distillers once again face the economic threat of global tariffs and trade wars. What exactly does this mean for the industry? We discuss with Becky Harris, Past President of the American Craft Spirits Association, and president of Catoctin Creek Distilling Company in Purcellville, VA.

Apr 04, 202530 minEp. 63

Asian Flavors and Hospitality in Beverage Service

Asian flavors may be a top beverage trend for 2025, but Ashley Castillo, food and beverage director of the Westin Atlanta Gwinnett hotel, was ahead of the curve on this one. She joins us in this episode to talk about what she learned from a year spent in Asia and how she has been translating that to the hotel's beverage program, as well as the drinks her guests are enjoying now and general trends she's seeing.

Mar 21, 202521 minEp. 62

Nonalcoholic Beer Trends and Picks

Nonalcoholic beer is on fire, with many consumers opting not to imbibe alcohol at all or choosing to drink less. The market has responded with a number of NA options in craft styles. Katherine Benecke, the general manager of New York beer hall and sports bar Treadwell Park, weighs in on the state of alcohol-free beer, what consumers want and her current NA favorites.

Feb 24, 202523 minEp. 61

Top Beverage Alcohol Hospitality Trends of 2025

We talk top beverage alcohol hospitality trends for 2025 with the folks at af&co. and Carbonate, two San Francisco-based agencies that recently presented their 17th annual Hospitality Trends Report. Tune in to hear why pistachio is the flavor of the year, along with other top trends like Freezer Martinis, Sotol, Banana cocktails, lagers vs. IPAs, the continued growth of THC drinks, and more!

Feb 03, 202531 minEp. 60

Beverage Trends and Tech

Today’s consumers are no longer choosing between comforting classic flavors and adventurous exotic tastes; they’re demanding both. To learn about some of the trends and flavors driving change in the beverage industry, and the operational challenges in delivering on them, we talk with Jason Valentine, chief strategy officer at the beverage automation platform provider Botrista. This episode is sponsored by National Retail Solutions.

Jan 23, 202519 minEp. 59

Gen Z Drinking Habits

How much alcohol does Gen Z actually drink? And what exactly are they drinking? Will these trends maintain long term, or will they shift as Gen Z consumers get older? For answers to these critical industry questions, we interviewed Nick White, the research lead for the consumer research platform Attest.

Jan 06, 202519 minEp. 58

Opposite Day at On & Off

In this episode, Kyle and Melissa switch their usual roles: Kyle discusses wine while Melissa talks whiskey. Can Kyle pronounce a single French word correctly? Will Melissa stomach an Old Fashioned? Tune in as the editors take turns pretending to be the other person as they dish on recent NY tasting events they attended, Kyle reviewing the 2024 Beaujolais Nouveau while Melissa drinks whiskey cocktails with Milam and Greene and Ammunition Whiskey, meeting Kelly Reilly of Yellowstone fame.

Dec 18, 202428 minEp. 57

Alcohol Travels and Trends

Hosts Melissa and Kyle talk about recent press trips and alcohol events, digging into major liquor store trends in the Midwest, Madeira wine, higher-proofed Irish whiskey, vintage-dated rum, cocktails made with beer AND/OR wine, and more. Then towards the end, Kyle shares work travel stories about New England sarcasm performing poorly in the Midwest, and why you shouldn't eat fettuccine alfredo on the open ocean.

Nov 08, 202430 minEp. 56

Alcohol Shipping and Ecommerce in 2024

The world of alcohol shipping and ecommerce continues to evolve rapidly, settling into a new era in our post-Covid world. What's the current state of these two industries and their legal challenges? And what's next? For answers, we interviewed Jaci Flug, partner in the Hospitality, Alcohol, and Leisure Industry Group at Greenspoon Marder LLP, and previously general counsel and senior vice president at Drizly.

Oct 04, 202425 minEp. 55

Whiskey and Store Bar Trends in 2024

What's the current state of the U.S. whiskey industry? For answers, we interviewed Marty Holland, store manager of The Party Source, a 65,000-square-foot independent beverage alcohol retailer in Bellevue, KY. The Party Source remains on the cutting edge of whiskey retail, including opening a new bar in the store that helps generate sales elsewhere in the business. Marty also discusses some of the other spirits trends he sees at the bar.

Sep 12, 202426 minEp. 54

Running a Values-Driven Business Model at Fierce & Kind

In this episode, we talk with the founders of Fierce & Kind, a values-driven spirits company that puts supporting LGBTQ+ and other underserved communities (incarcerated individuals, female entrepreneurs) at the heart of its business model. Fierce & Kind donates 25% of all profits through its equity foundation to these important causes. Founders Cyndi Smith and Basem Harb discuss this way of doing business, and why it's important to the communities served, the broader consumer base, and t...

Aug 29, 202422 minEp. 53

Summer Travels and Drinks Trends

What's up with THC beverages? What do folks like to drink the most on cruise ships? Hosts Melissa Dowling and Kyle Swartz discuss drink trends from their summer travels, including the 2024 Beverage Alcohol Retailer Conference, and Melissa's recent press trip aboard Princess Cruises in the Mediterranean.

Aug 13, 202416 minEp. 52

Selling Wine On- and Off-premises

Our guest for this episode is Master Sommelier Nick Hetzel, who is one of the founders of Wineaux, a new wine market and bar in southwest Las Vegas. Nick weighs in on popular wine styles, wine education, pairings and creating an experience for guests, as well as the challenges with operating an on- and off-premise wine business.

Jun 20, 202427 minEp. 51

Talking Alcohol Trends with Southern Glazer’s Bridget Albert

How much growth is left for Ready-to-Drink beverages? What does cannabis descheduling mean for the alcohol industry? Was Sazerac smart to purchase BuzzBallz? We discuss all this and more in this episode, with Bridget Albert, senior director of external communications for the distributor Southern Glazer’s Wine & Spirits.

May 23, 202436 minEp. 50

Alcohol Trends Among the Growth Brands Winners

Melissa and Kyle talk with Marina Velez, research director for our sister company, The Beverage Information Group. The discussion centers on the top alcohol trends among the 2024 Growth Brands Spirits and Wine winners. What helped lead these brands that sold and grew the most in the past year?

May 07, 202427 minEp. 49

The Natural Wine Trend

In this episode we talk about natural wines with Steve Charters, Master of Wine and professor at the School of Wine & Spirits Business in Dijon, France. Steve shares his thoughts on the lack of a uniform definition of natural wines, why the style has become more significant in recent years and how it appeals to the new generations of wine drinkers.

Apr 08, 202420 minEp. 48

Agave Spirits Beyond Tequila

In this episode we talk with Maxwell Reis, beverage director of Mirate restaurant and bar in Los Feliz, CA. Mirate boasts an agave spirits-led program that shines a spotlight on Mexican producers. Max shares insight from travels to Mexico, his commitment to showcasing authentic, sustainably sourced spirits, how he makes exotic spirits approachable and “edu-tains” guests, and his predictions for the next hot agave spirits.

Mar 27, 202426 minEp. 47

Getting a Grasp on Gin

In our first podcast devoted to gin, we talk with Brendan Bartley, the head bartender and beverage director at the renowned speakeasy Bathtub Gin and the creator of Botanery Barn Distilling’s new Revivalist Garden Gin. We discuss the challenges in getting people to overcome their apprehension about gin, the new and different gin styles, brands and botanicals and why this year could finally be the spirit’s time to break out.

Mar 12, 202423 minEp. 46

Why Are American Whiskey Prices Rising?

Have you noticed that the prices on the bottles of American whiskey that you love continue to tick up, up, up? It's hard to miss it. How much longer can that go on? For answers, in this episode, we speak with Maggie Kimberl, Content Editor, American Whiskey Magazine. Maggie also discusses several other top whiskey trends in 2024.

Feb 23, 202432 minEp. 45

The Next Generation of Beverage Pros

In this episode, we chat with Brian Warrener, associate professor at The College of Hospitality Management at Johnson & Wales University in Providence, RI, about the new generation of beverage professionals and their opportunities and challenges. Warrener, also director of the university’s new Center for Beverage Education & Innovation, discusses the areas that students today are most excited about, and the career paths that many graduates start out on.

Jan 31, 202422 minEp. 44

The Top Cocktail Trends of 2024

We're talking the top drinks trends of 2024, with Andrew Freedman, founder of the San Francisco-based agencies af&co. and Carbonate, and Leith Steele, senior strategist & head of insights at Carbonate. The two collaborate on an annual hospitality trends report that the industry eagerly anticipates. What will trend in 2024? Tune in to find out.

Jan 10, 202428 minEp. 43

Empowering Women Leaders in the Alcohol Industry

In this episode, we speak with Hillary Wirtz, Breakthru Beverage’s Director of D&I, as well as the Chair of WSWA's Women’s Leadership Council (WLC). Wirtz talks about the importance of improving diversity in the workforce, female mentorship, executive training programs, and meeting people where they are in terms of D&I education. She also relates how her past as a first grade teacher prepared her for this role.

Nov 29, 202318 minEp. 42

Tales of the Cocktail and Sourcing Whiskey

In this episode, we begin with Cheers Editor Melissa Dowling discussing her time at Tales of the Cocktail 2023, the enormous and long-running bartender conference in New Orleans, as well as several notable alcohol events she recently attended in Manhattan. Afterwards, Beverage Dynamics Editor Kyle Swartz talks with veteran whiskey writer Steve Coomes about what MGP's recent changes to their sourcing program means for the whiskey industry at large.

Sep 26, 202344 minEp. 41

Rum’s Growth Potential

Why can't rum grow like whiskey or tequila? What's holding this category back? And what signs are there that rum might be about to break out? For answers to these questions, we chatted with our colleague Marina Velez, research director, data & insights, at The Beverage Information & Insights Group. Velez is an all-around rum and rum cocktail enthusiast. The handbooks she references are available at epgspecialtyinformation.com/pages/beverage-handbooks.

Aug 30, 202319 minEp. 40

A Tequila Deep Dive

In this episode, we're joined by tequila connoisseur David Suro. He is the founder of the Tequila Interchange Project, owner of the tequila brand Siembra Azul and the owner of Tequilas, an upscale Mexican restaurant in Philadelphia. Suro discusses opening a Mexican restaurant in 1986 during a "catastrophic" time for tequila, why he vehemently dislikes cristalino, and his concerns for the sustainability of agave growth and culture. He also talks about his new book on tequila, which you can purcha...

Jul 31, 202329 minEp. 39
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