173. Keep Cramps Away with Filip Keuppens

Filip Keuppens is a former U.S. Army Soldier, professional mogul skier and rugby player, coach and referee who currently works as the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle Juice Company brings consumers the only purpose-built, isotonic sports beverage on the market that helps combat the age-old problem of muscle cramps and dehydration. After developing its popular sports drink to address the neurological signals that are at the root cause of the cramp, The Pickle Juice Company has become an evolving entity by changing its product to better adapt to rapidly-changing consumer behaviors. With the heightened awareness of nutrition, and as athletes seek functional products devoid of sugars and artificial additives, The Pickle Juice Company released the first product in its all-natural line in 2015. Filip can offer consumers top tips on what to look for in a sports drink for nutrition and hydration.

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