EP 52- Marco Torres, Co-Founder of Marketing Boost: What's In it For We?

The world is changing every single day. If you remember AOL, you might be what’s considered “Old,” and if you don’t, now you have the ability to Google it. We live in a day and age where technology has made life much easier and the obstacles of insufficient budgets, low-tech, costly manpower, and expensive retail space are truly a thing of the past. We’re moving at lightening speed and our ability to learn, process, and implement immediately in today’s society is compressing time and creating space for you to live your life as intended. 

Marco Torres is Co-Founder of Marketing Boost, which helps entrepreneurs engage with their clientele, get more opportunities at a “Yes” and close more sales. His vast background in marketing began in the foundations of what has led to modern-day marketing. Marco shares a few of his hidden gems most marketers won’t share with you.

Today, Jason, Steve, and Marco have a killer discussion as they dive into a flashback of the early days of the internet, discussing AOL, and tedious coding processes that are no longer used. Marco shares some of the challenges he had in the early days and share some proven psychological research to help you engage and close your prospects converting them into clients for life. He shares how they took a simple marketing campaign and rocket-launched a successful travel company back in 2010. That same company is now used to offer complimentary hotel stays in locations around the world, hotel savings cards that allow you to “buy down” your rate during your stay, and restaurant savings vouchers. If you’ve been looking for a way to make an impact by leading with value, you’ve tuned in to the right episode today. 

Listen closely for a special offer Marco makes to all listeners of today’s episode. 

 

What You’ll Learn: 

• Why it’s a great time more than ever to be an entrepreneur
• What AOL was back in the 1990s
• The difference between technology today and 25 years ago
• Apps, automations, and other tech stacks that will make your life and business easy
• The power of the “value add,” what it is, and what it means to Marco
• What Marketing Boost does and how it can help incentivize your clients
• Psychological studies taht prove adding items as opposed to discounts closes more sales 
• Why selling on price is commoditizing your business and training your clients to be the worst on the planet
• How using video reviews and testimonials helped launch a successful travel company in 2010
• Results of  a survey you can implement in your business starting today using text and email
• How you can save tons of cash on hotel stays, obtain complimentary hotel stays for your clients, and get restaurant savings vouchers
• The difference between a “sales funnel” and “website”
• Where you should drive traffic
• A special offer for anyone who listens to this episode 

 

Favorite Quote:

“The bottom line is anything you do over and over everyday, you need to build a process for it and outsource it and hire somebody in the world to do it. Each time you do that, you can start looking at your business from 30,000 miles above and start having the business working for you instead of you working in the business every day. It sounds intimidating at the start when you have a small budget, and you’re just starting, but if you think small, you’ll be small.”

• Marco Torres

 

Connect With Marco:  

Facebook 

Marketing Boost 

Special Offer For Listeners of This Podcast

 

How To Get Involved:

Find Jason on Instagram & Facebook.

Find Steve on Instagram & Facebook.

No Bull Business & Brews on Facebook

Get Jason’s #Best Selling Book: 

See and Seize: Lessons From Merging and Acquiring Agencies and Assets

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