Alexa Binns, a Partner at Halogen Ventures, On: The Two Sides of Venture Capital, Partnering With Founders To Build Their Culture, and Making Decisions With Imperfect Info

Alexa Binns is an investor with an eye for consumer trends and new technology. She is a Partner at Halogen Ventures, an early-stage venture capital fund that focuses on women-led businesses. She has an extensive background in startups, working as a Sr. Associate at Maven Ventures and a Partner at Borden Binns. Her earlier work was in business development and digital media. She helped launch the Cheeky brand at Target and public health campaigns with MTV, Walgreens, and the NBA.

Venture capital is a field that requires an immense amount of leadership. It takes confidence, intelligence, and communication to turn investments into successful, profitable businesses. If done right, venture capital can be an incredibly beneficial proposition between the fund and the startup. Additionally, it can serve as an opportunity to invest in companies that may be overlooked. This has been the approach for Halogen Ventures.

Halogen is an early-stage venture capital fund that specifically helps women in the consumer technology industry. Not only does it promote diversity, but it’s proven to be a successful model for them. Alexa Binns is one of their partners, supporting startups on all fronts and helping them thrive in a crowded market. Now she explains just how she does it.

In this episode of Next Wave Leadership, Dov Pollack sits down with Alexa Binns, a Partner at Halogen Ventures, to discuss venture capital and how to promote diversity in the field. They talk about her work with Cheeky and Target and how it taught her how to invest in companies. They then touch on various topics such as YouTube, building a great workplace culture, and advice for women in venture capital.