In this episode, we sit down with Angela Chatterfield of Elite Med Listings at the Aesthetic Meet 2025 to get her hot takes about the world of aesthetic medicine. Angela shares how she's using AI tools to help plastic surgeons streamline their practices without sacrificing patient care. We dive into her candid thoughts on contact management, why she thinks the traditional "funnel" is dead, and how the future belongs to aesthetic practices that embrace technology without losing the human touch. A...
Jul 08, 2025•27 min•Season 5Ep. 43
In this episode, recorded live at Aesthetic Meet 2025 in Austin, Houston facial plastic surgeon Dr. Athré discusses what it really takes to succeed in today’s aesthetic market. Dr. Athré shares how his practice has evolved from a rhinoplasty focus to full-spectrum facial rejuvenation and why the 45–60 age group is his sweet spot. With a refreshingly honest take on attribution, patient education, and owning your marketing, Dr. Athré brings both surgical precision and practical wisdom to the mic. ...
Jun 04, 2025•25 min•Season 5Ep. 42
In this episode of Next Level Practices, recorded live at the Aesthetic Meet 2025 in Austin, Dr. Greg Albert of Boca Raton returns to the podcast to share insights on the changes he is seeing in aesthetic medicine. From the rise of facial surgery in younger patients to the evolving role of AI in both treatment and training, Dr. Albert reflects on how patients are becoming more informed, and more discerning. We also dive into the potential return of facial implants, his work with professional ath...
May 20, 2025•15 min•Season 5Ep. 41
In the latest episode of the Next Level Practices podcast, we sit down with Brad Adatto, co-founder of healthcare-focused law firm ByrdAdatto, to explore the evolving legal landscape of the aesthetics industry. From the explosive rise of weight loss medications and changing FDA oversight, to new state-level regulations like those in Texas, Brad breaks down how these shifts are impacting providers across the country. We also dive into how his firm uses education, content, and AI to grow, and what...
May 13, 2025•9 min•Season 5Ep. 40
In this episode, we sit down with Dr. Johnny Franco live at the Aesthetic Meet 2025 in Austin, Texas. Dr. Franco shares insights from the frontlines of the "Ozempification" of aesthetics, how weight loss journeys are reshaping demand for both non-surgical treatments and advanced body contouring, and why the next wave of cosmetic surgery is already here. We also dive into how AI is beginning to transform aesthetic practices, and what the future holds for regenerative medicine, body sculpting, and...
Apr 29, 2025•11 min•Season 5Ep. 39
In this final episode for 2024, we sit down with Chunner Nyberg of TouchMD to explore the intersection of technology, patient experience, and the evolving aesthetic industry. Chunner shares how TouchMD’s solutions enhance patient journeys from consultation to post-treatment, emphasizing photo consistency, education, and integration with practice management systems. Alongside trends like AI’s role in healthcare and the importance of personalized content, Chunner provides a detailed look at how pr...
Dec 31, 2024•40 min•Season 4Ep. 38
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of t...
Dec 27, 2024•41 min•Season 4Ep. 37
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of t...
Dec 27, 2024•42 min•Season 4Ep. 36
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of t...
Nov 21, 2024•39 min•Season 4Ep. 35
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of t...
Nov 06, 2024•33 min•Season 4Ep. 34
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of t...
Oct 31, 2024•33 min•Season 4Ep. 33
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of t...
Oct 24, 2024•11 min•Season 4Ep. 32
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of t...
Oct 04, 2024•30 min•Season 4Ep. 31
The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don’t want to fall behind. The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier in your practice. Featuring Influx CEO Adam Daniells, Chief Growth Office...
Jul 31, 2024•1 hr 6 min•Season 4Ep. 30
In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world. With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some major changes on the horizon for the online marketing space. Key stories covered: OpenAI Spring Event: ChatGPT 4o The TikTok Ban: Legal Challenges and Potential Solutions Instagram's Prioritization of Smalle...
May 21, 2024•45 min
In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other important news regarding the TikTok ban, an important subtlety in...
May 08, 2024•45 min•Season 4Ep. 28
"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible." As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging. Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disast...
Apr 10, 2024•31 min•Season 4Ep. 27
On this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more. Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for success...
Mar 08, 2024•30 min•Season 4Ep. 26
Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos. Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal l...
Jul 20, 2023•28 min•Season 3Ep. 25
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: h...
Jul 12, 2023•17 min•Season 3Ep. 24
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: htt...
Jul 12, 2023•18 min•Season 3Ep. 23
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram:...
Jul 12, 2023•15 min•Season 3Ep. 22
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: h...
Jul 12, 2023•20 min•Season 3Ep. 21
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram:...
Jul 12, 2023•46 min•Season 3Ep. 20
The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient acqui...
Jul 06, 2023•1 hr 6 min•Season 3Ep. 19
For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery. Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT st...
May 24, 2023•28 min•Season 3Ep. 18
Welcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year. This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth. In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discuss the r...
May 12, 2023•52 min•Season 3Ep. 17
As a vocal proponent of price transparency in aesthetics and healthcare in general, Dr. Jonathan Kaplan has spent years building and refining a price estimation and lead generation platform that can be leveraged to create a better experience for both medical providers and patients alike. In this episode of Next Level Practices, you'll hear his arguments for why price transparency is not a "race to the bottom," but rather an opportunity for plastic surgeons and aesthetic practices to increase eff...
Apr 14, 2022•54 min•Season 2Ep. 16
Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload. If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion and...
Apr 13, 2022•50 min•Season 2Ep. 15
As we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why? In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences. They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?" Join Max, Eva and Drew as t...
Jan 05, 2022•1 hr 38 min•Season 2Ep. 14
