Aesthetic practices aren’t just competing against each other when it comes to customer service — they’re also dealing with the outsized expectations set by the likes of REI, Sephora, and Starbucks. While the occasional discount can inject life into a sagging marketing strategy, a dependence on discounts cheapens a brand, and it can create an unsustainable customer demand for such markdowns. In this episode, Pinpoint Communications Founder Tami Vileta details how to avoid the “discount treadmill”...
Dec 09, 2021•1 hr 10 min•Season 1Ep. 13
With consumer demand for aesthetic treatments at all-time highs, it's easy to fall prey to the fallacy that a full schedule equals a successful practice, but, as APX Founder Terri Ross tells us, "Being busy does not mean being profitable." This is but the beginning of the wisdom that Terri and APX Co-CEO Izhak Musli share with us in episode #12 of Next Level Practices. While Terri and Izhak have each previously appeared individually on the podcast, they have now teamed up to combine their streng...
Nov 18, 2021•1 hr 6 min•Season 1Ep. 12
In this episode, Max chats with FriendMedia CEO, Nick Magruder, about the importance of in-practice marketing and the work he and his team are doing to fix the outdated, untargeted, internal marketing systems used in aesthetic practices today. Later in the episode, Max and Nick are joined by special guest Dr. Grant Stevens, who shares his experience using FriendMedia to upsell, cross-sell, and increase awareness of new service offerings in his busy practice. Get a Free Website Analysis: https://...
Jul 14, 2021•1 hr 10 min•Season 1Ep. 11
In episode #10 of the Next Level Practices podcast, we chat with Eva Sheie of The Axis about… podcasting. Yes, that’s right, a podcast about podcasting. Eva has spent the majority of her career at the intersection of digital content creation and aesthetic medicine. Most notably, she served as the Director of Practice Development at RealSelf, where she built out and scaled the RealSelf University customer education program, engaging with over 2500 practices along the way. Prior to her time at Rea...
Jun 03, 2021•1 hr 3 min•Season 1Ep. 10
Max talks with Drew Leahy of PatientNectar about the reemerging importance of email and how aesthetic practices can effectively utilize this channel to reach prospective patients their competitors aren't in front of. They also discuss the changing landscape of digital patient acquisition and a specific email strategy that practices can implement to decrease dependency on paid media and time-consuming social media. PatientNectar is a first-of-its-kind content studio for aesthetic practices. Their...
May 12, 2021•49 min•Season 1Ep. 9
In episode #8 of Next Level Practices, Influx Co-Founder and Chief Strategy Officer, Max Baybak, chats with Izhak Musli about the progressing digitization of the patient journey and how practices need to be thinking in order to meet the expectations of today's consumer. Izhak is the Chief Revenue Officer of Symplast, the all-in-one, cross-platform, cloud-based solution for managing your entire practice. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagra...
Apr 22, 2021•49 min•Season 1Ep. 8
In this episode of Next Level Practices, our Chief Strategy Officer, Max Baybak chats with the one and only Terri Ross. If you’re in aesthetic medicine you likely know the names Terri Ross and Terri Ross consulting. She and her team have recently released a game-changing training and growth platform for aesthetic practices called APX. Tune in to hear insights from Terri on taking your practice to the next level and her revolutionary new platform. Get a Free Website Analysis: https://www.influxma...
Feb 05, 2021•51 min•Season 1Ep. 7
Influx CEO, Adam Daniells, and Chief Strategy Officer, Max Baybak, discuss the antitrust suit against Google and what it may mean for search marketing and medical practices that rely on the search giant's platform for patient acquisition. The guys also touch on a few other interwoven plotlines shaping up in the digital marketing landscape that may have an impact on the future of digital marketing. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/...
Jan 15, 2021•42 min•Season 1Ep. 6
To see this full presentation including graphs and hard data that illustrate what we believe is really happening in the aesthetics market, head over to our YouTube channel. You'll also learn about a hidden opportunity that you should be capitalizing on right now. On Sept 12th, 2020, our CEO, Adam Daniells, and our CSO, Max Baybak, gave this presentation as part of The Aesthetic Society's virtual Breast & Body Meeting. Aesthetic practices often ask us whether they should be focusing on Google...
Sep 13, 2020•1 hr 16 min•Season 1Ep. 5
Our CEO and Chief Strategy Officer had the pleasure of presenting at the Aesthetic Meeting 20/20 @Home, which took place virtually on April 25th. The title of the presentation is "Opportunity in Change – The New Marketing Model for Aesthetics." Tune in to learn about the opportunities we are seeing open up right now for plastic surgery practices and medical spas that are looking for ways to leave their competition behind. You can view the full discussion on YouTube or download the presentation a...
Jun 27, 2020•1 hr 23 min•Season 1Ep. 4
In this episode, Max & Adam are joined in studio by legendary plastic surgeon, entrepreneur, and marketer, Dr. Grant Stevens of Marina Plastic Surgery. The guys talk with Dr. Stevens about the evolution of digital marketing within the field of plastic surgery and the advantages of being a contrarian marketer. Dr. Stevens shares the story of how he came to be an early adopter of web and Google marketing, discusses the shift to mobile, the rise of video, and the era of social media. Dr. Steven...
Jun 12, 2020•1 hr 4 min•Season 1Ep. 3
In this episode, Max and Adam are joined by Dr. Geoffrey Trenkle, CEO, and founder of the Los Angeles Center for Ear Nose Throat and Allergy. Dr. Trenkle shares how his practice is adapting during the COVID-19 quarantine and gives listeners a candid look into the mindset that has enabled him to find success during this challenging time. The trio also discusses what you need to know about government stimulus programs for small business, the importance of having a solid marketing partnership, how ...
Apr 09, 2020•52 min•Season 1Ep. 2
In the debut episode of the Next Level Practices podcast, Influx Marketing CEO, Adam Daniells, joins our host and Chief Strategy Officer, Max Baybak, to discuss an important topic. Last week we published a blog article and an-depth guide covering strategies for marketing your medical practice during the Coronavirus/COVID-19 disruption. In this episode, Adam & Max break the guide down step by step with real-life examples to give you actionable strategies. This is your chance to hear directly ...
Mar 25, 2020•56 min•Season 1Ep. 1
