Welcome aboard the new patient group flight deck . Less chaos Check . Less stress . Check Less advertising costs Check More personal and financial freedom . Ah , check , All right . Business checklist completed . Let the takeoff roll begin .
Welcome to season seven of the new patient group audio experience , a podcast dedicated to forward thinking doctors wanting to learn innovative ways to run their business today so your practice can achieve new heights tomorrow . And now your host .
He's the founder and CEO of New Patient Group , managing partner of RightChat and a trusted motivational speaker for Invisalign OrthoPhi and others , brian Wright .
Hey , new Patient Group and RightChat Nation . Welcome inside the broadcast booth , brian Wright here , and welcome into another edition of the New Patient Group podcast and our first , very first episode . I'm calling it the Rapid Fire Session .
So we're going to have guests in and if you're watching on YouTube station , hey , there you can see that I not only have a guest , she is in the studio , hi .
Hi , who are you ? I'm Dr Brynn Cooper .
She's wonderful and we are launching a brand new podcast . But we have launched it . It's the Right by Cooper podcast . So she's in the studio and we've been shooting like crazy . A bunch of episodes coming your way . But what the rapid fire sessions are going to be is just short and we're going to run through a series of questions . She's going to answer them .
We may get into a little conversation , but they're just going to be short and quick , so let's kick this off . You ready , Absolutely All right . What's your favorite hobby ?
So when I'm at home , and it's on a day in , day out basis , my favorite thing to do is like go out and run , walk on the trails . But if I can skip town , then my favorite is snow skiing .
Snow skiing , all right . Is that why I'm going to have to see you at my house all the time ? Yes , now that we're in Springs , all right , I'm going to be a free hotel for her , all right ? Mar , obviously I know this . He's a great guy and I actually laugh with him as hard as any .
Him and Richard Portalupe you two , I think , I laugh harder with than any people I've ever been around in my life . What's his name ?
Steve Mull .
Hi Steve , how are you Kids ?
Yeah , we have three . We have two girls and a boy and at the time of filming we're at six years , three years and seven months . Nice , six years , three years and seven months .
Nice , where'd you go to ortho school ?
St Louis University .
Did you like it ?
Loved it Best program ever .
So you would go back .
I would redo residency of any of the phases of my life . College and residency were by far my most fun . Dental school was like a dip in between .
Where'd you go to dental school University ?
of Texas Health Science Center , San Antonio , also known as Utesca .
Wow , that was . You said that fast and really nice . Yeah , that was really really well done . All right , where do you ? What city do you practice in ?
Houston , Texas .
Houston , texas . Well , kind of Lake Jackson's , kind of outside of Houston , right yeah , lake .
Jackson does not consider themselves a suburb of Houston . They are their own township , separated by green space .
Their own entity , if you will . And then how many locations ? Two , All right two . Are you going to have 10 ? You going for 20 ? You're going to stick with a couple ?
I don't know . I definitely want to grow more than where we are .
Okay , yeah , I want you to too . I want you to have 37 locations . I made that up . I don't know why I said 37 . We'll see how 2015, . Whatever it , is All right . What is your treatment modality of choice ? What ?
tool do you prefer the most ? Yeah , so anything that I can digitally plan ahead of time . Um , and so I really don't have a preference between my digitally placed brackets , my in-bracelet wool , my liners , but I finish every case with a little tweaking in the clear liners .
My favorite thing to do , okay , your favorite thing to do , so , no matter what , they're going into clear liners at the end yeah , awesome , all right . So what would you consider your biggest accomplishment ? And the next question is what are you most proud of ? So if those two intertwine as the same one , then we'll just do that with one question .
Sure , my biggest accomplishment is is starting a practice from scratch in an environment that people told me I wouldn't be able to do Um , and having kids while I did it , and it being super urban , super competitive like it's just it's been a trip and people wonder how I do it . I wonder how I do it sometimes .
So when when people have those mentoring calls and they're like how are you doing ? And I'm like it's not pretty sometimes , but it can be done .
How is that ? Do you think that's also your biggest struggle Mom , kids , and then , being her Houston location , everybody and this is a little off the cuff , but this is actually going to be a podcast at some point . Rob Schaefer , and when you look at your data , this was back in February at OrthoFi's national event .
They're calling out their top five highest producing practices in the nation . That was highest conversion rate , conversion rate I'm sorry , not producing conversion rate , and I'm sitting backstage . Before they called me out , I was closing out the event and I realized that two of the top five are new patient group customers . I'm sitting there going for a minute .
Wow , that's pretty cool accomplishment . That's pretty nice . And then I realized well , the two in the top five , they're in no man's land and they have no competition . They're the only game in town . And then I started thinking about Brynn and her practice in Houston . That's probably it's in the 60s right now .
Conversion and that one right , but she's one of 12 opinions . You roll a quarter down the street and it's the epitome of what orthodontics has become . And you've got price shoppers and everything . So when they're in the sixties and seventies , some months , that's better than somebody that's at 95 when they're the only game in town .
So don't let the data on paper make you feel bad about yourself , because it's actually an accomplishment . So I just wanted to put that in there . But do you think that's your biggest struggle ?
I think it could be where I was really thinking . My biggest struggle is just dealing with like team members , especially having gone through COVID and the timing of my startup .
Yeah .
And then because it's a competitive environment to get cases . It's also a competitive environment as far as what kind of employee experience you're creating and you know , if someone doesn't like it they can go down the street and they're like , hey , now I have six months of experience down there and then they just get a couple more dollars an hour .
And so it's really hard to create that culture and um of not having turnover just for kind of willy-nilly reasons .
That's , I think , a lot of the hourly employees . We have quite a few that listen to this podcast . You all short-side yourself by just what she said .
Going down the street for a dollar or two more an hour , it looks so enticing now , but long-term , by you not sticking with a job and thriving in an area , I think you're costing yourself money and opportunities by just bouncing around job to job . But anyway , podcast for another time , so cool .
Is there anything else you want to talk about , or are we done with the first rapid-fire session ?
I think that's a good rapid-fire session .
All right , everybody . Well , thanks for tuning in . If you're watching on YouTube , thumb that up , share it with your friends and colleagues and audio experience channels . As always , write us a five-star review , spread the word about the new patient group podcast and everybody will be back with another edition soon . Bye .