- Welcome to the new Media show, where each Wednesday at 3:00 PM Eastern UTC plus four, Todd Cochrane and Rob Green Lee take there. Over 30 combined years of leadership in the podcasting space to discuss, dissect, and he construct the current podcasting news forecasts, trends, and predictions. Now, here are your hosts, academy of Podcasting, hall of Famers, Todd Cochran, and Rob Greenley. - Hey, Rob. Here we are. - Yeah, we are here.
And that, that intro is not gonna get taken down by, uh, or cause us to be demonetized, whatever. - No, it, it's not . And today we are experimenting and let me look up here at the control panel. And yes, everything is, is going and, uh, we, we are, uh, streaming in a new location today. - Yeah. I, I, I think it's terrific. - We've added Rumble to our, we're gonna - Rumble Todd - To our destinations.
I, I literally, I mean, I literally set this up 10 minutes before the show and the whole miracle I went and looked at the live page and it's playing. So, uh, - That's awesome. - No one knows it's on Rumble, but Hello . - And there's, there's a fair amount of people out there that don't even know that Rumble exists. Yeah. So I think this is probably gonna open, open some eyes. Who the heck is Rumble? So, and, - And of course we're on YouTube, right? We're on Twitter or X - X. Right.
- We are not re streaming to, uh, another platform right now because, uh, it's just not appropriate for this show, or I didn't have enough Restream channels. And, uh, we're on Facebook of course, as well. So we, we, we are everywhere. - And on LinkedIn too, right? Yeah. Or are we not on - LinkedIn? Yeah, we're on LinkedIn today. So we are literally, uh, everywhere we possibly can be.
And, um, yeah, so Rob, without saying anything, 'cause I've gave you the details, what we're gonna be putting on the street while releasing Monday, announcing Tuesday of next week, if everything goes right in my beta testing this week, do you think what we're coming out with this cool or boring or interesting? What would be your term? - Yeah, I would say it's, it's probably making it a little easier for podcasters to - Be careful. Be careful. - I'm not, I'm not gonna give any details here.
I'm just saying it's, it's definitely a streamlining Oh, of, right. - Yeah. I, I think it, I think it is more, it is good. I personally think it's more than that. - . Well, it is, but I, I was trying to keep it, - But less, - Less detail. - Yeah. And, you know, I can, I will say this. Do you think it will be copied? - Oh, sure. Definitely. Yeah. - I think so too. . - Yeah. - I think it will be copied as well. So, uh, - It's not probably a huge tweak. I don't know. Um, how much work did it take?
I mean, without getting into details here, , did it take a lot of work to get this done? Um, - Not a lot. - Not a lot. Good. - Yeah, it was, you know, it was, you know, a lot of investigation testing. Mm-Hmm. , a few other things. Um, some key decisions on flow. And I guess I'll le I'll leave it at that . - So the, the announcement for this is coming out on Monday, Friday. Well, - It'll be released Monday afternoon and we'll announce it Tuesday.
So Tuesday, okay. Yeah. The product pages are probably available three, four o'clock on Monday if everything goes right in the final testing this week. Um, so yeah, I'm keeping my fingers crossed and I was just reviewing the, the product page for it today and , - So, yeah, I think it's great because I haven't done this, um, yet for the show that I do. So this'll help streamline that for me for the show that I'm doing on blueberry. So. Okay. - Be careful, - , I'm not saying what It's .
- So, uh, for all the interested parties like James and others, we will, we will send you that information probably Monday afternoon, and I hope to have a video to go along with it, showing what this actually is. So, um, you know, and to be kind of frank, it was like Barry, one of our co-founders, you know, came up with this idea and we were like, huh, huh. Yeah, I think we can do that . And, uh, so anyway, and of course then our AI stuff is coming too. So our AI stuff is almost done.
I'm making, I got one query that has not really given me the results I want yet. So I'm tweaking the, uh, I guess the better word, tweaking the, um, The language model input, uh, to get the output that I want. Uh, essentially the piece that's, uh, I'm not happy with right now is the, uh, one of the functions of the AI is going to be, uh, an email creation, an email promotion, a promotion for the episode automatically.
So basically when you do the production piece, you'll get an email template, it'll have the email that you can hopefully cut and paste, do a few edits, but right now I'm spending the most time editing that email 'cause it's not coming out exactly the way I want it, so. Got it. Got it. That's the, you know, I've tweaked almost everything else, and of course this is gonna be a work in progress this time goes on.
We're gonna have to watch the outputs and but oth otherwise, uh, we there, our Betty testers are like, game changer, saving me time. Awesome. You're gonna save me a hundred bucks, save me $40, you know, dun dun. So, yeah. Yeah. And I've talked enough about it that it's, you know, it's not necessarily gonna be this big surprise, but we're really looking forward to cutting it loose and, uh, yeah, - That's what all this AI stuff, uh, should do o over time.
And like you're doing, Todd, you're building the AI stuff into your platform, and that's totally what I think the direction that it's gonna go. And it's gonna save people money by working with a platform like Blueberry or other hosts that do this, because then they're not gonna have to go out and get all these separate subscriptions. Yeah. - All these other companies, the integration's beautiful, because when you get done with the production, you have a draft episode ready to go title Mm-Hmm.
show notes, ch uh, uh, um, chapter files. You'll have your media file, you'll have your transcript, everything ready to rock and roll. Mm-Hmm. . And all you gotta do is go in and just do a minor editing in your episode and hit publish. So we, that was the beauty of the integration. Now, for those that are on power press, you're gonna have to cut paste until we get APIs built to send this stuff to the WordPress.
But for our dashboard users, um, definitely it's gonna, and even even episode art is gonna be built in there too, so. Mm-Hmm. . Um, but the episode art may not be, uh, we don't have an editor for the episode art yet, so there's no, we can't overlay names or stuff yet, so that'll come later. But, um, yeah, we're, you know, we're, we're pretty, we're pretty jazzed about this, so we'll see, uh, see what progresses and, um, but yeah. And all, all in preparation going to Los Angeles in about a week.
- Yeah. Was, that was good that you said that, because I was gonna ask about that, um, about, you know, your planning for podcast movement and, and all all that stuff. I'm not planning on going this year. It'll be the first time I've missed a podcast movement. Um, so, but it's alright. - Yeah, we are, I just - Plan on plan on being at the next one. We - Are planning a special live event for podcast movement. Mm-Hmm. the first day of the show.
I think we're gonna go 11 o'clock eastern and we're gonna show off this new thing that, uh, that I hinted at at the beginning of the show that I can't reveal yet. So, uh, I know it drives people's just shut the hell up is what they're saying. So we're gonna do a livestream event and invite, uh, a handful of, uh, people that this is gonna really, really help, I guess that's the better word. Um, Mm-Hmm. to come see the, to see the live event. And so we're, you know, anyway, there'll be you.
- So you're gonna do that from podcast - Movement? Yeah, we're gonna do that from podcast movement. And we've already invited, uh, a handful of people to come over and take a look. This stuff's already gonna be online. People are gonna be able to see it before the show, but, Mm-Hmm. , um, you know, we've kind of previewed to some individuals that are gonna be there, specific individuals can be there that want to see it, uh, in action. Um, so I, I think that's gonna be fun. And, uh, so
- Where are you gonna do that? From your - Booth? Right? From your booth? Your booth? Yeah. Right from the booth. Right from the booth, yeah. Okay. And, uh, be using Stream Yard on my laptop. - Oh, you are? Oh, okay. Yeah. Yeah. I was curious how you're actually producing it. So - Yeah, just, just with Stream Yard and we're gonna do it right there in front of, you know, everybody, and hopefully, uh, we don't fall on our face, you know, how live demos go, , what can happen will happen .
- Yeah. I think that the big thing, the last time I used Streamy Yard, I, I think for podcast movement, um, for the new media show that we did on Oh yeah. On stage. I think the issue that I had was getting the audio - Yeah. - Into the experience. Right. - I'll have a little portable thing there where the audio will not be an issue, will be direct wired. So - Yeah. I And you'll be sitting right there Yeah.
With the ability to take that audio and put it into whatever camera that you're using or, - Yeah, just mostly screen share, you know, and I think the main thing is, is, well, you know, will I have to be streaming off my phone because the Internet's bad? You know, that's the only thing that's the question is, is Mm-Hmm. will the internet support it? But anyway, that's, uh, that's the promotion for today, everybody. Um, yeah.
- And we're not gonna be doing a, a new media show live on stage, um, this time. No. So it's been almost every, I I think we've done a, a live on stage event at podcast movement evolutions ever since it started, I think. - And they do have to apologize for people. Last week the audio was jacked. I I was running a little hot. And, uh, today we've got the audio dialed in, Rob's both channels are working Mm-Hmm. . And, uh, we're not, we're not, uh, accessible.
It's higher than we should be. So, uh, okay. That's what happens when you go away for a month and you come back and you don't, you don't, you know, you don't swipe or bang the pots or whatever you have to do to get, you know, the crossed out of the cracks, um, in order to, uh, make sure the gear's working good. But Yeah. - Yeah. It's, it seems maybe a little unusual that all your settings would somehow change while you're gone .
Well, what it is, is, is there like a gremlin? What - There, the gremlin is in the mixer and the mixer, there's a solo button. - Right. - And if some reason doesn't have to be touched or anything, all of a sudden that solo button does something. It causes channel to drop up. I go over there and rattle the solo button. It, it fixes itself, but it's just because the mixer is, you know, 10, 10 plus years old at this point. And Mm-Hmm. . And it just didn't want to cooperate.
And it's that one channel it doesn't like, so what I should actually do is put you on a different channel, but, uh, you know, it's just life of a podcaster. You just kind of, you don't wanna rewire things. Um, right. But lots of stuff happening in the space. Uh, uh, Rogan is back on YouTube in full glory. Uh, did he publish all his YouTube, did he make his YouTube videos public? Or is it just new episodes, or what? - Um, I'm assuming that, I don't know that he's published everything over there.
I haven't gone to look to see what the depth of his catalog is, but I, what's what's been pointed out by, by James at Pod News is that Joe, um, isn't available as a podcast in YouTube, which is an interesting, maybe they just haven't gotten around to it yet. I, I don't know. But it's not marked as a podcast in there as a playlist in there. It's just a, it's part of a YouTube channel, huh. That's all. It's so, I mean, it's all in there.
It's, you know, but I think what's interesting is it points out really that maybe labeling yourself as a podcast in there really, you know, wasn't a big priority to them. Right. I don't know, um, what it really means that they didn't do that. Um, it could, could just be an oversight on their part, on, it's probably the most likely explanation. But it's, it's interesting nonetheless, that, that, um, Joe Rogan's team isn't seeing YouTube, um, as a place to label their show a podcast.
So I think it's interesting. Hmm. - I - Don't What's your reaction to that? - Uh, I think what it is, is probably they aren't making enough money off a show, so they're gonna put it everywhere they can. And I'm sure that, oh, - As far as that goes right, - I'm sure that Spotify's gonna get a chunk of the YouTube revenue. So, you know. Yeah. They, they, their, their, their model hasn't worked, you know, it's pretty evident by all the changes that they've made.
They've, you know, they've had to have a come to Jesus moment and, uh, try to figure out how to pay for this thing that they spent millions of dollars, and I'm sure Joe's making a money, but they lost all, they lost their shirt and everything else continue to lose their shirt on what used to be Anchor, you know, and it'd just being a money pit. Yeah. And I hear people are pissed off about them removing some features in other, oh, the main feature people are pissed is that they can't have music
- Recording and editing. Right. - Yeah. Recording editing and have music with their, with their talk. That was the main thing with the change to Riverside and removing the editing feature, whatever this part of that platform was. No more music. And then be, I just saw a whole, I mean, a whole Facebook thread about people crying about that.
And, you know, it's like, meanwhile, uh, I'm getting take down, uh, notifications, uh, two every two, three days from Spotify saying they're removing stuff from music. And, you know, we've got, we've got shows that have licensed music, and they were telling 'em, Hey, it's, they don't allow it. And Spotify's telling 'em to come over there and put it on as a music show. So, you know, I, I, you know, you get what you pay for over there.
And again, uh, you know, some of these, uh, Spotify creators, they need to, you know, at some point, maybe they'll put the big pants on and graduate their show into, you know, having full control and the people are moving. You know, we, we've actually started to see a few more migrations. It's not a big number, you know, onesie, twosies here and there. Right, right. But, you know, people never, and people were mi were migrating away versus migrating to Mm-Hmm.
. And, you know, so now it's the opposite. We don't see people migrating away. We see, you know, we see people migrating to, so maybe that is just a, a sign of, you know, maybe the times are changing a little bit over there, but they still are, you know, they still have a huge number of shows they're creating. It's not, it's not like that number's decreased any, - Yeah. I've got a little bit of a speculation. I pulled up the page on YouTube.
Uh, it's basically youtube.com/podcasts. Yeah. With an s uh, it's, it's really a landing page kind of directory experience, um, for, um, shows that have been designated as podcasts. Well, - It's for very popular shows. You are not gonna find this show on that list, Atlas. - Well, no, that's probably true. But it's an interesting connection to what we just were talking about, about Joe Rogan.
So maybe there was a recognition that, um, Spotify didn't want Joe Rogan's podcast, um, show to be listed on this page for some reason. - Or it's incompetence. - Yeah, it could be. Well, just an oversight. - Possibly. So, a again, um, well - Actually, um, we're showing up live on that page as a recommended show. What, right now? Yeah. Pull it up on there right now. Just go to, oh, - So now see, you're, you're really, uh, okay.
Let me show, this screen - Could be just pulling up because of I'm, I'm the user. Right. And I'm somehow connected to this too. - Um, - Okay. That's it. If you go down to Recommended. - Recommended - Right there. What? It doesn't show us live there, does it? - Uh, no, not for mine. - Okay. Well, it does for mine - Live Now, let's look. - Yeah. But are you a subscriber to, to this show in YouTube? - Do I subscribe to my own channel? - Yeah. - Uh, probably not. - Okay. - Your channel.
- I do, - Do I do I Maybe I am subscribed. I I don't even know where you find that. - Okay. So we're live there on that screen. - Yeah, yeah, yeah. But - It, yeah, I'm seeing it on the recommended. It's in the number one placement off of the recommended area of the the podcast landing page. Huh. - Uh, I don't know if I am subscribed to my own show or not. I don't even know how to do that with the, being the owner of my channel.
Well, yeah, maybe. Yeah. - Your feed of this show on YouTube is showing up, so I'm - Oh, that's interesting. - I'm not a user of your, of your, your, you know, YouTube presence. Right. So I'm, I'm considered just an audience member. - Oh. So it is showing up there at least while we're live. Yep. Not, well, it tells you how good that really works. 'cause we've got no additional traffic ever. - . Well, I'm not saying that this is a highly trafficked page.
I'm not even sure that a lot of people know this page even exists. 'cause Well, - Because YouTube hasn't, - Hasn't, hasn't promoted - It. And people don't go to that page because , they're on their phones. - Yeah. Yeah. It's like any, any homepage. Right. People don't go to homepages. Yeah. They go to Deep Links. Right. Yeah. Okay. So, and that's kind of what's going on. Or they go to their wall and things are recommended based on the algorithm.
- All right. We've already give YouTube enough props here. So - Well, it's, it's, it's interesting what they're doing. I mean, this is a huge con content consumption platform. Yeah. So, you know, what they're doing does have an impact on the medium. - Yeah, of course. Again, the podcasters continue to complain. Mike says, give a 1700. One says, we won't fall on our face in Los Angeles, so, uh, - We won't fall on our face.
. Well, so, so in the bigger picture, Todd, um, what, what is your current thinking on podcast movement? The Evolutions event right now mean, - Uh, well, it's, you know, in, in all honesty, um, it's got to deliver this go round. If it doesn't deliver, uh, we will only opt to go to the event in the fall - In Washington DC Yeah. Right. - So this, this, this has to deliver. And, uh, I, um, we, we will say, - So when you say deliver, what does that - Translate to generate business - New?
- Yes. New business podcast plans. Yeah. New business. - Okay. - If it doesn't generate business, um, we will go to wave the flag. Mm-Hmm. . And we'll take our money elsewhere for other events. I can wave my flag at the big event at the end of the year. There's a lot of, there's not that many. Um, if you look at the list - Of, yeah, I was - Of, of companies there that are actually exhibiting it is not a big number.
- Well, then there's only looks like, um, there's only three companies that are title sponsoring the event, iHeart, Podbean, and Triton. That's it. - So, but if you look at the event, uh, let's see here. I find it here. I'm gonna bring it up. And then you look at, I think, am I supposed to go to who participants? No, now let's, let's bring this screen. 4, 5, 6. Oh yeah. They want me to register there. But if you, uh, uh, is this everyone that's gonna be there?
Um, - So where did you see that link? - It's under, uh, about, um, - About, - Yeah. - Yeah. Their, their website is a little - Sponsors and exhibitors. Here we go. So here's the exhibitor list. Airway - Participates. Is that what that one - Is? So they're sponsoring the event is iHeart Podbean Triton Silver Sponsor. Oh, they're Silver Sponsors. Event sponsors are supposedly a cast. Amazon Art 19 Cast Box Cloud 19 dystopia. Yeah. But arent, - Aren't those usually exhibitors?
- Uh, the exhibitors are in a different list. - Mm. - So, AirWave, Walter, Arizona State University, blueberry, Cumulus, dystopia, drop Station, evergreen Glass Box, holler, iHeart, red Circle, pod Bean, osa, Mo Pod, Libson, Riverside, whatever that is. Rizzo Roll, Sennheiser Triton, Steve Lack Audio Speaker Lab, the Podcast Academy, and Streamy Yard. So there's one hosting companies. There's 1, 2, 3, 4, 4 hosting companies.
If Riverside doesn't get in the hosting business, I still think that there have di there's a potential that they're gonna try, but maybe not with the, - Well, I think they're, they're partnered already with a, with a, - Yeah. With, uh, - A platform. Yeah. So, right. And it's called Spotify. - So you know that, you know, that doesn't, you know, if you look at this event sponsors, then, so that means Yap, media Spreaker. See, do these folks have Booth? Spotify?
- Yeah. - Quill Podcasting, iHeart Magellan, paramount Sounds Profitable. Glass Box FM 25, ECA acas R 19. So they, do they have booths then? Because it says sponsors and exhibitors. So example, a CA is not in the exhibit list, but their sponsor Amazon Music is in the sponsor list, but non exhibitor - Are these past sponsors? - Uh, I don't know. Art 19 castbox, cloud 10. Again, these are folks that are not in the exhibitor list, but they're in the sponsor list.
So do they have, the question is do they have Booth - Or are they sponsors of rooms or something like that? Right, - Exactly. Yeah. Yeah, yeah. So I don't know, you know, - But, um, yeah. Okay. So we're looking at 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 70 18, 19, 20, 21, 22, 23, 24, 24, - Um, exhibitors, um, - Exhibitors for the - Event and for the event. And, and I, again, I don't remember how, how it's laid out from a exhibit area standpoint. I, I can't remember.
- Mm-Hmm. , - Um, beauty Bubble said Rob would see the recommended metric in YouTube studio when the feed concludes, but he may see it if he has to x the studio now, or Todd as well. Interesting. All right. Um, - Mm-Hmm. . - So, ah, we'll see, you know, we're gonna go there. We're all prepped, we're excited about our announcement. And I, you know, I think the, the announcement we're making on Tuesday will probably be, this will be a event to reach the people we're trying to reach for that.
And then definitely podcast movement evolutions as well. So Time will tell, you know, the AI stuff, everyone's coming out with ai. Saw someone today came out with some AI stuff as well. Uh mm-Hmm. Podcast page.io or something like that, came out with something. So again, these are all gonna, you know, all, all these platforms are gonna have stuff baked in.
They have no doubt. Uh, if they don't, then, uh, you know, my opinion of what's gonna happen to them is, you know, they're, they're gonna have a hard time surviving. But again, for our use case, for what we're using it for, it's, you know, some stuff we've tried hasn't worked. - Mm-Hmm. , - Or it's not Ready. - Yeah. - But I did hear something interesting, and it's not, um, I actually put it, lemme see if I can find it. There was a quote that was made, um, let's see here if I can find it.
There was a, there was a quote that was made by Sam Altman that wasn't heard anywhere else. And the quote came from a book called Our AI Journey by Adam Brotman and Andy Sack in it, two entrepreneurs interviewed Altman for the first chapter. When they asked him, what a GI meant for consumer brand marketing, Sam Altman replied. He said, oh, for that.
It'll mean that 95% of what marketers use agency strategists and creative professionals for today will easily, near, instantly, and almost at no cost be handled by the ai. And the AI will likely be able to test the creative against real or synthetic customers focus groups for predicting results and optimizing, again, all free instant and near perfect images, video campaigns, ideas, no problem. Within five years. - I guess it depends on the training data that it gets, right?
- Well, no, this is under the assumption. - Mm-Hmm. - that it be no longer is really a model in large language. It'll be a model, but it will be a GI, it'll be true a GI five, five years, but not, and this, what we have today is not a GI. - No, well, it's not. Well, it's also, um, probably a more proper definition of a GI would be more of a a neural net - Potentially Yes. Type of - Right.
- So, so here's what if this is true, and I don't know if it's, but you know, these, these, and I've read a bunch of other things by some people, very, very smart in this - Mm-Hmm. , - You better be dialed in on what's happening with this stuff for a year. Gonna get left behind. I look at where things have come just in the short time. We've been really looking six, eight months, you know, Claude three just came out. What they're doing is impressive.
So again, you know, how's it, yeah, - I think there's more to do on that. Yeah. I mean, it's, it's also, you know, you may not be able to actually get ahead of it. I think what you have to do is figure out a - Plan BA way - You can, you can use it to create something for yourself. Right. - If, if you're a plumber or a house builder, or you, you put, uh, you pave roads or you have a manual labor job, you're safe, but your business owner better be dialed in.
- Right. - Um, you know, - You need to have a, a real world skill that AI can't replace. Right. Right. That what you're trying to say. Exactly. - Yeah. Yeah. No, it gets to this point. It gets this smart then, you know, just, you retire me and let a GI run the company. You know, , um, - Well, they've always said that, uh, that actually coding will ultimately be replaced by, by a GI, - You know, our team hasn't found that to be the case yet. You know, because, well, - No, not, no, I agree.
Not yet. But I, I, I have heard many AI experts say that eventually it will be able to code as well as not human. - Well, it's, you know, you know, coders are already reusing code, so, you know, we'll, we'll see. - It's not a stretch. Right. - But you guys, I know the listeners are probably getting sick and tired of hearing about this, but, you know, I, I tell you what I did, I tell you about documentation last week, Rob, - What I did about creating documentation. Yeah. Mm-Hmm.
- , I, you know, it's just like - So much easier now. Oh, - So much easier. And you know what's funny is I created 40, believe it or not, 45 pages of documentation to, to basically - To, but don't you have to still give it lots of prop data? Nope. Nope, - Nope. I, I'll, I'll give you a prompt that I gave, I gave it, let me go over here and find it. Let me refresh this. Um, does, it - Needs a way for it to learn what it is that you're doing here, here, just make it up.
- Here was the very first prompt that I gave it. Mm-Hmm. . I said, um, blueberry Podcast is creating a podcasting, AA production system that collects information about an upcoming episode to help generate topics, questions for optional and or optionally for guests. We've created an intake form that's used to help create, generate episode topics and listener questions, which will then be used to create a show flow. Mm-Hmm. Create documentation page using this information and the attached image.
- Okay. So you give it an image. - I gave it an image of that - Form of what that document, of that form. That's a website. Now, I think in Bing, you can submit a URL to them and it will analyze the data on the URL. - So what it did then was, and I don't necessarily wanna show this, but let, yeah, let me, let me just flip this over. We're close enough. Mm-Hmm. gave the introduction talks about epi episode, episode planning, intake, how to use the form.
Mm-Hmm. talks about what's in there, goals, success, guest link, guess link, bio. And then it gives tips came up with this on its own tips for effective planning, submitting the form, accessing your save plan in conclusion. So it created this from one image. And yes, there was editing that I had to do. There was, you know, I had to go in there, say, uh, that wasn't quite right. 'cause you know, I didn't understand, um, a couple of things. But again, it got it 90% of the way there.
- So was the, the image that you shared was just a screenshot? - Screenshot, yep. Just a screenshot of the interface. Mm-Hmm. . So 90, it got me 90% of the way there with the documentation. Now I could have wrote probably not as good. Mm-Hmm. and detailed. There's a little overkill in there. So I was you deleting the overkill, because, you know, some of this stuff is self-explanatory. - Mm-Hmm. - , you know, episode topic, you know, what is the topic about?
I don't have to give like three paragraphs of how to explain what your topic's about. Right. That's, but it didn't do that. It gave a sentence. Mm-Hmm. . Mm-Hmm. . Um, so again, it's, it's just to me, for writing documentation, we're a small team. I basically took all the, all these outputs, put 'em in a Word doc. I did a, another word doc, a Google doc. I went through it twice. And then I cut McKenzie and Kathy loose on the document. They went through it each twice.
And now we've got it pretty close to where we want it. And what I'll do now is I'll go into WordPress and I will start transposing those into our documentation section so that we have documentation to make live on launch day. Is anybody gonna read it? Probably not, but here's the thing. Someone will, - But Google might read it. Google - Will read it. Exactly. Google's gonna read it. So, - So you're talking to a machine. Talking - To a machine. Yeah.
- A machine. You're talking to a machine that then generates something to talk to a machine. - That's right. - Yeah. Or an ai. Mm-Hmm. of - Sorts. Yeah. And I'm sure I just, and I did this on the public side, so I'm sure I just taught it, you know, taught about all our stuff. So, you know, that, but that was, you know, it's, it's all gonna be public here directly anyway. - Do you use Grammarly to analyze the output from chat? GPT? - That's the secret - .
That's exactly what I do. I use, - So I, I use both tools together. I go in and edit, and then I drop it and Grammarly let it, it edit. - Yeah. It, it oftentimes tears apart. Yeah. It does what the output is - . And then it come, then I come back and do a, you know, I, right. Yeah. So really what it's done is I've edited, then Grammarly's edited it, and then I let Kathy and McKenzie have it, and they edit it and Yeah. .
- So Yeah. So there's still multiple layers of it's editorial that go into this - Two hours of work to get 45 pages of documentation come on. That've took me three days. - Oh, that's, that's actually terrific. You know, so it probably would've taken a lot longer if you - Hadn't have done that.
Yeah. You know, and by the time it gets Q eight five times and I get yelled at, and then, you know, the, the English teacher, you know, Kathy comes in and, you know, gets her a red pen and just shakes her head and says, the comm is not needed there, and you left a capital here. I mean, she doesn't say that she just, you know, cleans my stuff up. But it's just stuff stupid like this that just is make, it's optimizing. - Yeah. - Yeah. So again, it's an, it's optimizing.
And again, you have to, you have to read it. And, and here's what I do. I read it out loud. It forces me to make sure that I'm actually reading and not skimming. - Mm-Hmm. - , I read it out loud and I said that, oh, I said, oh, that, that didn't make sense. Or that's not true. Or, you know it, because if you just read it, you'll have a tendency to skim and not really read it. - Mm-Hmm. - . So I purposely, but try - And comprehend what it's actually trying to. Right.
- You know, is it is, you know, but - Yeah. And that's the danger of streamlining all this stuff, is that you can just take for granted that it's, - Oh, you can't, it's, it's gotta be out. It's gotta be heavily qa. - Mm-Hmm. - , you know, so and so again, did it, you know, could have I done this on my own? Sure. You know? Yeah. What I've said for guest info, what I, I said fill in the first and last name of your guest probably I'd have put that exact thing. Guest link also, it, - Oh, go ahead.
It saves a lot of time just in basic formatting of a document - It format. And, and the beauty of it is it formatted the same way layout all. And it learned as I was going through. 'cause the second, the second query that I gave it, um, was I said, after this form is completed, the generate feature will create, create a list of topics. The AI system will suggest 10 topics, allow the podcaster to enter their own topic, manually analyzes image, screen and documentation.
It makes a podcast to understand topic generation and allowances. For them to add their own topic, gave them the image. And it basically said, you should review the AI suggestions very carefully to make sure they match your description. If they don't, you can edit that AI suggested, or you can suggest your own. It even says oftentimes your, your episode topics will be more relevant than the AI because you have more intimate knowledge of what your content will be about.
It came up with that. So I just like, okay. Yeah. That, you know, there's a saying I used that, that the Navy had, and I've said it on the show before. We had this, uh, manual when we flew, it was called natops, navo, Naval Aviation Training Operations or something. Basically it was the Bible of the airplane. Mm-Hmm. is safety, emergency, all the systems, schematics, everything. You would need to know that to basically fly and participate and be aircrew on the airplane.
But there was this phrase at the beginning of the book that this manual is not a substitute for common sense . If you are upside down diving towards the earth, it might be advisable to try to get the airplane upright before you restart the motors . Right. You know, those kinds of things. Right. You know? Mm-Hmm. the common sense part in, in all of this, this is what people have to be careful of, you know, this is not a replacement for common sense - . Right.
- So anyway, enough, enough. Talk about that. Where, what other podcast news is going on. - I thought it was interesting, the, the news that came out earlier this week about a female indie podcaster who won a trademark case against another - Podcaster. Oh yeah. - Who used the same name, right. Big and it was a $75,000 - Big one - Award on this - Big award. - And what's the takeaway from that, right?
Is the, is the thing, you know, I think that there's multiple takeaways from this and really, really high level. It's just, you know, for a couple of reasons. You ideally, you don't want to have two podcasts in the directory with the same name, um, just first of all. But, you know, if, if one has a trademark protection on it, uh, you might be legally at risk. Um, now granted, they can certainly petition you to, to take it down. - Yeah. - Um, or change it.
I've been through that process before where, uh, a company has approached me about a name of something that I named Yeah. Quite a few years ago. And I, I agreed to change the name. So, and I did because they had an active trademark. Um, I could have probably fought it because their trademark was not, was associated with something that I wasn't involved in necessarily. But they just, it, it was easier just to change the name.
- . We, we have a number of trademarks that actually registered that we went through the process and some that we did internationally. It's not inexpensive to do this. No, it's not. And, and we're thinking about doing a couple more trademarks too, based on some stuff that we're working on. And, um, you have to really weigh, you know, if you use the, if you know, we've done the research and look for other products with make sure we're not infringing when we're gonna call name something something.
Mm-Hmm. . Um, uh, so you, because that way you don't want to be accused of, what's the word? Having a conflict. You don't wanna be, you know, if you're in a completely different space, it's okay. But if you are in a direct competing space, you can get in trouble in a hurry. And, uh, it's harder and harder now to find product names, um, that aren't being already used. And, you know, and because something's being used, let's say the word, you know, red Bull, you know, we use Red Bull as the case.
Obviously there's a trademark for Red Bull, but there's a lot of, it's a trade name. Right. There's a lot of products out there that don't have a trademark, but have been using the trade name for a long time. And they have a common law trademark is essentially what they have, but it's not as sticky Mm-Hmm. as something else. So you really, really, really wanna protect something. You know, you have to legally do the legal trademark. Um, so podcasters, you know, be forewarned.
You need to go out and make sure that your podcast name number one, has anyone ever used it before? And that's getting tougher. 'cause there's been over 4 million shows created. Number two is that show active, that is, you know, has the same name or a similar name. And number three, are you gonna be able to have your name unique enough that it can't be associated with that other property? I'm not a lawyer and, and I don't even try to be one, hi, hire Gordon Fire Mark.
He'll help you with, uh, that trademark stuff, um, or trademark lawyer. But, you know, you, you have to do your due diligence. But this gal, she had a very unique name. And someone, there's no, it was blatant, if you look at the name that she was using and someone else was using, it was a blatant use. And it's not like it was just some common words. - Yeah. It was actually financial foreplay. It was the name - By a certain name, by whatever the her name was.
Right. And my understanding is, weren't they using her name as well? - Yeah, I'm, I'm looking at it here. And it's a podcast called, um, financial Foreplay. And that that was the one that, um, I guess had the trademark. Is that right? Yeah. I'm not sure. Here. Let's see if I can figure that out. Um, so it costs a, after infringing the name, so a person by the name of Canna Campbell Yeah. Is the one that, um, that violated the trademark. Now, now, it wasn't linked to that podcast.
'cause I'm assuming it, it's gotten taken down , so it probably doesn't have a presence now. Right. But the, the actual existing show was called Financial Foreplay, and I'm, I'm trying to go to their, it's actually hosted on Podbean. It looks like. I'm, I'm trying to see if it has any kind of trademark markings on the artwork or anything like that too, - To see if they - Actually did any of that. - Here's the thing, um, it doesn't matter.
Has a trademark around it or not the tm? No, - No, but it's, it's probably smart. Okay. Okay. It does have a, a little r around - It. It, it has - R on it on the, on the cover art. Yeah. Right. So it does symbolize that it's, it's, uh, registered. - Well, another Layoff Rooster, - It's a trade name. - Rooster Teeth. 150 employees are, uh, gonna be laid off. Um, - I think, yeah.
- So this is, uh, you know, this is another sign of the economy parent company, Warner Brothers, after unsuccessful attempts to sell the Unpro Fandom Gaming, comedy Entertainment Division is shutting down Rooster Teeth operations, rts General Manager, Jordan Levin, announced the shutdown of the Austin based Rooster Teeth at an all hands meeting. The close Roos teeth result in the layoff is approximately 150 full-time employees.
And we'll throw dozens of contractors and content creators out of work as well. So, um, yeah, that's big. I'm familiar with them. They've been around a long time. - Yeah, they have. - And um, again, it's more than podcasts though. They do more than just podcasting. Yeah. So, - Yeah, I think they, I think they do a lot of video stuff too, - So the podcast network will continue. - Right. - But I think most of those are independent, huh? Yeah.
- Yeah. I was just gonna say, the unions at, uh, Spotify Studios and the Ringer Hat, I guess have reached tentative agreements with Spotify. I don't know if you heard that, that - I didn't hear that. Oh, it's a miracle. Hell has Frozen over Lipson has added transcript support. - Oh, right. Yeah. Yeah. I saw that . Well, I believe I'm the one that told, uh, Rob Walsh, that, that, that, that was happening with Apple. And he was, he was, uh, I guess shocked might be a way of, of putting it.
And so I'm gonna have to look into that. I'm gonna talk to, oh, Ted, I wanna talk Toted. - And that was, that was a week after they were talking do do about podcasting 2.0 and how no one's gonna adopt anything. And you know, how this and that, and they had to eat their words a little bit. But here's the thing, they're, they're so far behind. Users can upload a transcript, you know, blueberry and others create a transcript for the customer. So, um, - Yeah, there's not a lot of excuse.
'cause there was a lot of, I mean, I did until, did Rob, we did a lot of deep research into transcript services years ago. Oh, he just never got deployed. - I just, um, you know, to me it's, it, it is a little bit, uh, just a little bit entertaining, um, from my perspective, uh, uh, you know, and yeah. So, uh, not, not to say anything, but you know, right. In our player Right. We have to build just that we have, you know, we have exactly that. Yeah. So Yeah.
- Yeah. I saw there's a lot of podcasts activity going on at South by Southwest, the your as of late. Yeah. - And, and I think most of that was backed, wasn't it by Sounds Profitable? They they're the one that drove the - Yeah. But iHeart was there with, uh, the iHeart podcast Awards. - Oh, okay. - That I thought was interesting. - All right. Great. - And I guess the ays, I guess, are gonna be, I guess, at the same hotel this year as podcast movement. - Mm. Interesting.
- Prior, prior years, they've had it as kind of at their own venue, right? Yeah. Um, it could be a sign that they're, they're having a hard time getting sponsors. - Interesting. The, um, but if we think of Podcast - Movement does do the full production on that, - Um, oh, - On that event. So, - But if, but if you, if you read this, does anybody even know who won any awards from iHeart Podcast Awards?
iHeart won seven of the 30 awards, including in the international winner from iHeart Podcast Australia. Sirius XM symbol cast hosted nine of the winners. iHeart's Omni Studio hosted eight. Hmm. Hmm. Oh, let, let me, oh yeah, here we go. Let me pat myself on the back. I've done such a good job. Are we, oh, - Are we surprised? - No, this, not really. This is, this is just the way they've done it. - I think it's the way it's gone down just about every year. - Yeah. Yeah. Yeah. So, yeah.
Surprise, surprise, surprise, . - Well, it's, it's its own kind of content. Bubble community is what what it is. Yeah. It's, it's, iHeart has created this kind of bubble of creators that are kind of all on board with iHeart. Yeah. And so there's a lot of people in that community that vote for shows that are in that community. So it's not necessarily that it's entirely purposely slanted toward iHeart.
Um, but I think that that community that's around that event does tend to support, uh, or follow or have an interest in shows that are created that are related to those big platforms. Right. - So, because there's - Jobs to be had, you know? Yeah. That's the other part of it. - I mean, yeah. It's, yeah. Yeah. - So, and you know, it's, it's, it's what it is and it's, it's okay to have a bunch of different podcast awards out there.
It brings more attention to the space, - But there has been some naughty people out there. And I know these companies are working on fixing their issue, but in, in bed players, uh, by pod versus Pod front and just cast are being, basically, they're preloading pre cashing the entire audio file when the page loads. So, so we saw that about the same time as the OP three guys did. So, yeah, that's not, not the naughty, - That's a time tested strategy, isn't it?
- Time tested strategy to get, be deleted, listed and put on a block list for Right. Podcast apps. - Yeah. - Not, not to date. - It's not like that hasn't happened - Before. Not that they were, not that they were garnering that many views, but Right. You know, so this weird story, you know, this one here is a very bizarre, and, and I heard we talked about this a little bit about radio with IFM, but it sounds like a little drama. And I, I read this the other day.
I said, boy, there's a gotta be a good backstory to this is after Adi announced it was to purchase radio fm f on February 27th, and detailed why it wanted to buy it on February 29th and how it fit into overall m and a user acquisition strategy on March 4th, decided not to purchase Radio FM after all the company's announced. It was building a feature that skips ads and podcasts scheduled to be launched in January, scheduled, launched January 15, huh.
January 15th in the company's app that that feature hasn't yet launched. So it's a little bizarre that you would say, I'm gonna buy something on February 27th. Why you wanna buy it on February 29th and then on March 4th decide not to. - What happens if you do some due diligence? You don't like what you see? Right. - Or why announce something before you have done it? - Right. That's probably their number one mistake.
- You know, as excited as I am about the stuff we've got ready to go, if it's not ready, I'll come back here Wednesday and say, well, we waited it, it wasn't ready. - I know what it's gonna do is if you're o overconfident in the deal, all it's gonna do is embarrass you, is what it's gonna do. Yeah. Right. Yeah. - So, - So Todd, did you see this article, um, that, that that came out on March 12th? Uh, it, it's basically an article written off of a blog called Media Thoughts by John McDermott.
- No. - Um, and it has a title to the headline, five Ways to Grow Your Podcast in 2024. So, - Oh, I did, I never, I didn't read it. - You want me to mention, um, the five ways that this, uh, - Oh, is am am am I about to be entertained? - Yes. - Oh, absolutely. Let's have a little fun here. - Okay. Tip one date, Taylor Swift. - Okay. Does, does Da Taylor Swift's boyfriend have a podcast? - I don't know. I don't know. I think, what - Is, that's a football player around, - You know.
Right. I don't think it matters, - But - Okay. Um, there, there's probably a podcast coming from him soon, probably. Okay. Okay. Is really the takeaway, probably. Um, and then tip number two is marry into the Royal Family. - Actually, your numbers will go down - . Well, it depends on which part of the royal family that you're in. - Oh, that's probably true. - Yeah. - Right. RB Kate Middleton in, uh, post, uh, altered Images that don't show your wedding ring or something. Yes, yes. . Right.
- I guess, uh, Meghan Markle was able to parlay this into a deal that reportedly got her $25 million to do 12 episodes. - Wow. That was good. Good on her for getting the paycheck. What's someone dumb enough to have wrote, wrote that contract to begin with? - , that's, that, that's about two, 2 million in episodes. Yeah. - Good. Good job on her part. Let's be honest with you.
She was able to do this deal and only do that, that whoever, whoever was the behind that deal and ink that deal, I hope they, I hope they're, I hope they're still employed in helping these companies lose money. . - It's definitely safe to say that podcast is losing money. Um, and then, uh, what's the number? Okay, so we got, so - I get some satire going on here. - Right. Number three is, um, write show at the right time, though. Right.
- Okay. Now, - These are all tips, the five most successful tips to Growing a podcast in 2024. - Right. Show at the right time. Yeah. That, that I think it's more than that. It's not bad. - It's not a bad, you know, it's, it's, - Yeah. Shows that were, when Lost was a movie series, a television series, there was lots of very popular lost podcast. Yeah. And, you know, there's, you know, so it's true. That does apply to a certain extent. - It's, it's kinda like timing the stock market, right?
Yeah. Uh, if you buy at the right time just before it goes up. That's right. - Um, - That's kind of the same analogy here. And then number four on the list is, uh, start a Trojan Horse newsletter so that you can promote your own podcast. Oh, there you go. - Oh. - So, uh, tip number three A is say nice things about James Cridlin. - Oh, . Oh, okay. We both know what happens when you don't talk nicely to James. Now let me read something here. Uh, let me read it here.
I gotta find it. Let me find it. Let me find it. Let me find it. Um, - Big drum roll for, - Oh, this is, this is - Tip number five. I'll - Go, you go to, you go to tip number five and I'll come back to it. - Okay. - Five. Oh, here, it's here. It's here it is. Okay. - Okay. Do - It. Libsyn's has added support for podcast transcript. Users can upload a transcript and S-R-T-V-T-T need one Making Libsyn's Competitor.
spreaker offers a website in a desktop pop offering free podcast, podcast transcripts for everyone. - - Streamy Yard offers transcripts with all of their shows too. So - It's, but I, you know, if I find it a little ironic, you know, Lipson's added transcript report and the next line Spreaker offers a website in desktop app offering free podcast. Yeah. Okay. - Yeah. - Maybe - Are you implying, Todd, that maybe Lipson needs to add the ability to create a transcript - On your platform?
Well, you know, there was, you imply, well, you know, it's, uh, hang on here a second. Don't eat me, James Lin. You know, there's obviously a little bit of a, you know, stick the knife in and turn it sideways. Oh, congratulations. But then stick the knife in and, you know, - James would probably be okay with that. - All right. Go, go to number five, - number five, drum roll host a successful late night talk show. There you go. Hmm. That's tip number five.
- Someone's been trying to listen on Fountain. Yes. Uh, we sent out the bat single that we are live. You don't see the live status. I don't know why that is not going on. Did it not? I wonder if, uh, they're not observing the Eastern daylight time, uh, time change. I sent it out again. Go look and see if it's on now, David. It's very bizarre why it would not be on. Alright. I sent the live bat. Single. Go ahead. - And then the bonus tip.
So this would be Tip five A, which would be talk about murders and stuff. - Oh, yeah. So, uh, - Well that's a hot, hot, hot topic is violence on the street and, uh, X and Twitter these - Days. My, uh, my kids are here and my, uh, well, my daughter's here and, uh, grandkids are here. So past Saturday, Sunday, they love a microbrewery. So we are going around micro breweries. And my son-in-Law has a client in Grand Rapids. So they met them at a brewery and, you know, have some drinks.
And, uh, of course the, you know, the two guys were talking biz and the rest of us was, you know, eating food and drinking. And the, the gentleman's wife, I said, you know, gotta talk about podcasts. Oh, I love podcasts. And I'm like, you do? And I'm like, what do you listen to True Crime ? She said, I listen to that. Everything I listen to is true crime. And I'm like, oh. And it just, again, it's not surprising. Uh, yes. Yeah. Yeah. It's true crime. - Yes, yes, yes, yes.
What is, what else is going on here, Todd? - You know, it's, it's actually kind of, kind of quiet. Um, you know, it's not that, not that much going on right now. So I, I don't know. You know, it's, uh, - Why is that, do you think? Why is that? It just, you know, is it the quiet period before podcast movement you - Think? Uh, you know, again, podcast movement's never been a place where a lot of announcements are made.
There's usually like, um, announcements about signing deals, you know, network signing deals with, you know, with 'cause it's, again, it's more of an industry event. Mm-Hmm. at in la so it's usually been about creator deals and that kinda stuff. So if we see anything next week, we're gonna see. That's probably what we're going to see. We're probably not going to see a lot of product announcements like we do, but maybe, - Yeah.
It'll be interesting. Let's see how many people show up for, for podcast movement. Interesting. To see what the attendance will be for that this year. Yeah. I mean, I think overall conferences have had pretty good attendance. I know your experience at CES was pretty good, right? - Yeah. Yeah. No, live in Podcast Guru still says pending still.
I have no idea why we, we sent the bat signal out, so I don't know why we are scheduled to go live at 2 55 Eastern daylight time PM with an ending time of 4:45 PM Eastern Daylight time. So the bat signal was sent. I have never a clue why it didn't go live. I did see a live announcement in one of the Mastodon links. So, um, the live signal did go, um, right here you can see that the, the ping was sent. So the ping went to both, both the pings went, um, into the, uh, into the Ephe.
'cause this was recorded by Podcast Index. So it's, it's a pod verse issue. So, uh, make sure, uh, David and Mike, you guys say, Hey, you didn't see, uh, um, but I also, I wonder, um, I did the update about an hour before the show went live, so I just wonder if they didn't get the pending notification. - So Todd, how do you actually trigger that ping? - Uh, is - It a, a, a checkbox or something like that, that you have to do in the blueberry - Backend?
Yeah, so in Power Press or in the blueberry backend, there is a pending live and ended. And what we do is you, when I get done with the show today, I will switch this to ended and I will save it. Mm-Hmm. And it will send a ping that says the show has ended. Mm-Hmm, . And then about a half hour later when I'm doing show notes, I'll do a pending and I'll update the start date, end date, and I'll send that again.
I'll save a change and a pod ping will go to the index that says, okay, they've changed the pending date. This live item Goid will update. So that just shows it's a new unique event. Mm-Hmm. . So that'll stay pending for a week. And then just as we start the stream, I change this to live and I hit Save change and it sends the pod ping that we are live, and that's supposed to signal the apps, the podcast apps that we are, that we're on the air.
And I do that for two different, I have two different feeds that that goes to because I have an audio stream and a video stream. So, - So if I was doing my show live on Streamy Yard, which I Yeah, I do, uh, for my podcast tips show. Yeah. Um, how would I initiate that? Um, given I'm doing that live through streaming, - So if you have an HLS link, you can configure the HLS link for the video. Got it. If you, - I don't know that streamer gives you that, but we'll have to look.
- But, so the only place I get an HLS stream is from CloudFront. That's why I still have CloudFront. It runs strictly an HLS stream for the, the live show. And then I run an audio streamer. I use Rocket Broadcast Pro, and I use a third party service to stream the audio version of this show. So right now, there's an audio version of this show that would be live in the apps if they had updated to say we were live. So - They, so it only supports audio or - Audio and, and video.
But the video and video, the video has to be HLS, um, okay. Um, in order for, at least that's what I have found so far. And the HLS is configured with a M three U eight ending. So I've got cd n three wowza.com, and a whole bunch of gobbly. And at the very end it says Playlist do M three U eight mm-Hmm. . So that's the link. Now my fallback link is the new media show.com live page is a fallback link that someone could go to and watch the YouTube embed.
But, um, again, the apps are supposed to flip live when they get the pod ping. Um, and again, it went out because it showed up in my Mastodon feed. That actually how it shows up in the Mastodon feed is that I follow at podcast live at podcast Index Social, and it shows that the show has the ping was received and the mast on picked it up, and then it basically gives the indication that it's live.
- Hmm. Okay. - So - Yeah, it's still a fairly complex thing to get set up, but once it's set up, it sounds like it's pretty smooth. - Uh, Chad says, I got the lit notification on pod verse on iOS a thousand stats from Chad F. So those, these are people that are now listening or watching on those apps that are responding to our conversation. So this is how this live interaction works if you get people trained to go use those apps.
And Mm-Hmm. , yeah, we're on YouTube, we're on Facebook, we're on Twitter, but we're also live on these new podcasting apps and podcast apps.com. So pod versus is working. So Podcast Guru is not for, so whatever reason. And chat. F thanks for the, uh, thanks for the report and at the streaming at the same time, I can see if anyone's streaming sat. So we can click on that. And right now, um, well I got one, I got two SATs from Chad that was on Pod versus, so he must have went and checked it.
He probably was on a different, he may have been watching us on YouTube or something and went over and checked it. So, uh, we got just a little itty bitty, but the SATs from him for the time they tested. You should stay on there, Chad, keep it coming. . - Do we think that the, uh, we're gonna see any progress on alternate enclosures, um, being adopted? - In what way? - Well, that's, that's a second level question.
Um, where, I mean, I think that the ideal way of doing it would be to have an audio and video link in one item in one RSSP. Right. - Okay. How do, did you remember me talking the other day that I acquiesced? - Yes. Okay. . . That's all the, that's all all that needs to be said - At this point. So no, we're, we are gonna adopt alternate enclosure primarily - To, for for live, right. - For, for people to, to put in their YouTube link. - Oh, Hmm. Very interesting.
- They will still be able to add an alternate enclosure in the traditional way. I am not gonna prevent them from doing so. But - That's, that's not gonna trigger a playback inside of the podcast app that'll - Trigger podcast apps. That, the podcast apps that sup Well, my understanding is, and I don't, no one's done this, so we're gonna be the first ones to do it, is we will support that link back to, I would say any probably Rumble, YouTube, wherever we're gonna allow.
Okay. So we'll see what, we'll see what happens. We'll probably break things, but, - So that could, that link that's in there could trigger the launch of - It could let those apps, it could let those apps play the YouTube embed in the app. Got it. - Could, oh, in the app could, - Okay. In the app, if, - If it's an embed link, right? - No, it's not an embed link. It's only gonna be a link to the episode.
That's what we've been told. Okay. Is you link to the, you link to the published episode or whatever you wanna call it. - It's default to, to an embed experience is what you're saying. - Right. That is the rumor. - Okay. - So, - So we Well, that would be great. - Well, we'll see. And again, uh, we're putting the, um, alternate enclosure in the experimental section. No, in the, but - That could also potentially work with live too.
- Um, well, I mean - If you were able to put in a YouTube link Yeah. - May maybe, I don't know. But again, it defeats the purpose of doing the pod ping, but who, who knows, you know, but we're, we're gonna let people put an actual physical link. Uh, a bunch of people are falling over on themselves right now. They're listening later, I would imagine. Yes. - Right? - Yes. I'm eating shit and acquiescing
and allowing it to be put in the system. Well, - As you can tell, Todd, I'm not , I'm not gloating about this or anything. So you can feel a, a little bit more rest than - Someone will gloat - Fall on your sword. - Someone else will say, someone else will gloat. I thought you said over your dead body . - James, take a cue.
- Yeah. You know what? Here is what, here's what changed my mind was them saying that we could link to a YouTube video and basically double barrel middle fingers to YouTube to allow people to listen to someone's quote unquote podcast on YouTube. - Right. - , - We're all mixed up, aren't we, Todd? - Oh yeah. Well, you know, - We're completely out of control here, so, - So yes. Off - The rails. - So yes, blueberry will be supporting alternate enclosure. You can hooray into back flips.
- Well, that's a good thing to have. I mean, there's not that many people doing back flips these days, so, so it's good to hear that, that people are that enthusiastic about something . Right. So did you see this, uh, this report from Ks and our report podcasts are replacing traditional media consumption, - Especially for 20 years, younger generation. For 19 years it has been - . I guess it's just reached a tipping point now, I guess.
Um, so, and it's all pretty much, well, even, even baby boomers, it's significantly taking time away from watching mainstream media. - Well, people that were 35 when podcasting kicked off are now 55. Right. And those of us that were, you know, I'm fast approaching. I'm not even gonna say the number anymore, you know, 'cause I don't want this, this a, this a big one that's coming from me. Yeah. - I'm, I I'm already there, so we're alright. You're gonna be okay, Todd, don't Yeah.
- You know, forget about it. I got, got another 15 years maybe, you know, who knows. Um, by the way, I do have a, - But you'll find those that you will start to slow down. Todd. That's his part of how it works a little bit. I wouldn't say a lot, - A little bit. Well, I'm, I'm doing my best to stay busy. - Yeah, you are. Yeah. - Actually the last three days I've worked harder in these last three days getting these ready for these product launches.
I've worked in a while, so, - Well, I'm doing four podcasts, so that tells you about my, my content schedule is staying - Pretty busy. Well, I'm, you know, I'm doing three plus mm-Hmm. internal, you know, we usually do like one or two a week for, for blueberry. We do, you know, we try to front load them. I think I've done four in the first two weeks of the, of the month, so.
- Yeah. Yep. So it's, traditional media is kinda struggling right now, I think - To keep, well, I think all the me I think everyone's struggling, especially if you're trying to put money at the, you know, I think, I think it's, - And they make money as a content creator. Is that what you're saying? - Yeah. I, I think it's, I think everyone's suffering. Although our program, I got my programmatic report yesterday and I'm really pleased with that. That's growing about 10, 10, 15% a month.
So revenue wise, I, I couldn't be more happy with programmatic for the podcasters are getting checked, so Mm-Hmm. , you know, for just flipping a switch and Yeah, I know some of you don't like the pre-rolls, but, you know, podcasts are getting paid a little bit. Oh, one thing I found, Hey, I did a test. Mm-Hmm. and Apple has got some magic going on. Um, I switched to my transcript.
I did have 60 seconds of pre-rolls on the episode that I tested with, but my transcript did not start moving until the actual, um, the content wasn't offset. So whatever Apple's doing within the app, they're doing some magic to detect. So they didn't start playing it with the ad down the timeline. They actually, they actually married up somehow and the transcript was flowing even though there was a pre-roll of 60 seconds. So I was really, really shocked about that. - Hmm. Yeah. Interesting.
So it's, are you, what's the significance of that? Is it more of like a it's it's full caption capability? - No, what it is is, uh, apple nailed it on the head as far as this implementation. It somehow, it, it's marrying up the voice with the With the transcript. With the transcript. Yeah. - Yeah. I know that, uh, you know, YouTube has been doing that for a while - Now. But here's the thing.
They did it without, they, there was ads there, which would've thrown most of these other apps, the synchronization off by 60 seconds. - Oh, but they're recognizing it is - What you said. Yeah. They're doing some sort, they're, they're recognizing it starting when it's supposed to start. Oh. So well - It should be able to do that - Well.
Right. That then raises a challenge for all these other apps that are doing that to be able to programmatically within the app detect when to get those synced - Add ad spots start, and maybe they're just including - Them. Yeah. So I no midroll testing on that. It was just the pre-roll. So if someone's got a midroll in their show and got a transcript, please, and their, and their transcript doesn't have the ad, please check the 17.4 and see what it does.
- I thought I was glancing at this, uh, KSNR report that I was talking about that came out on March 7th. Um, there's a paragraph in here that's interesting in this, uh, report that says, video podcasting is popular. That's a controversial topic right there, particularly via YouTube. 45% of their survey re respondents responded in that way. Um, which is especially popular among men.
So that that's what they're seeing and looking ahead KS and r expects augmented reality ar virtual reality vr and other interactive features to become increasingly popular, elevating the podcast experience with more interactive and immersive content.
So I see this, I mean if I, I don't know if you think about this Todd, but you know, that may be what the future might look like for what is considered to be podcasting, um, is heading down this more, I guess augmented reality, virtual reality type of experiences in the podcasting medium as we extend even beyond video, which we, it's a form of video, but - Yeah, our Facebook listeners, uh, Mike said, ah, alternate en closure.
I'm sure you're looking forward to torrent to new customers that'll give you, he does a wink. Kyle says, lives in support podcasting 2.0. Shocker. LOL. - Yeah. - Mike said, wow, those tips to have a great show are perfectly non-committal . Mike said he does have a podcast laced with Explicative. - There you go. There's a strategy that - Goes grow your show. Yeah. Okay. So sorry I missed those earlier. I was watching YouTube because thank you for those of you're watching on, on the, the Facebook.
- So Todd, what do you think about that projection that this study is making - About, you know, if TikTok survives Congress, everyone is watching all kinds of stuff now. So everyone's time is being split across many, many screens across your tv, across your mobile device, across your tablets. So all of it's competing for a share of voice, share of ear share of eyeballs, you know, so of course radio, which is typically listened to in the car, um, right is, is going to lose.
And it's when you have lose, when you have a DJ in New York that's playing top 40 for Coldwater, Michigan on some syndicated station, boring, they don't talk local. There's nothing local. There's talk radio is local talk show in the morning. Might be local, but most of the stuff is syndicated. You've got, or a computer playing songs. There's nothing compelling about that. It's been that way for years. So how, you know, radio is only only surviving because it's still a selection in cars.
- Right, right. - Do you have a, do you have a radio in your house, Rob? An A MFM radio? - I do. It's an emergency radio. - It's an emergency radio. I have, - It's one of those ones that you crank or you put in the window. - I have one that takes batteries and I have battery. - Right. Well, it takes batteries too. - So you know, I have one for emergency Yep. Is one. But guess what happens in emergency now we all get on our phone, you know, and try to see if a tower's still up.
So, you know, radio in my house is for an emergency. My kids, I get in my, I get in my kids' cars and they are, they're listening to Bluetooth. - Yeah. It's, it's literally a dying medium - Dying. I mean, it's - Dying from a demographics standpoint as well as, um, a distribution consumption medium. But this, this KS and r article continues and says, in this podcasting landscape, we're witnessing a profound shift, particularly in the loyalty and influence of super listeners.
So I'm, I'm not sure what this means, but, uh, I do know that there's renewed interest in focusing on community in podcasting and, and I'm not sure what they're trying to say about super listeners, but, um, you know, ones that are highly engaged, highly connected to the program are certainly something all of us aspire to. And, and it, and this person, uh, from this research company, it continues to say it's an exciting time for podcasting with boundless possibilities on the horizon.
So, you know, that in combination with, they were talking about, about these new technologies like, um, ar, vr and, um, and, you know, creating more interactive immersive content and that's, that could be a little bit of a reflection of, uh, why we're seeing a resurgence in interest in live too. Hmm. Um, right. So, you know, which kind of takes us back to a little bit of a radio experience too, but it's, it's, it's a little more interactive, more immersive.
And so you start thinking about how humans want to connect with each other and this kind of shift, increasing shift towards building community around your podcast, not audiences, but building community. Um, you can kinda see all these things may come together. - Yeah. Rob, I got a heart out here at the bottom of the hour. Okay. I got dinner in 30 minutes, so the show's gonna be a little bit late to publication today. Okay. Probably tomorrow morning. Um, okay, - Well let's, - Let's,
- Let's head out the door then. Yeah. - And so let's say you ladies and gentlemen. Oh, what, oh, I got some more comments here. Hang on. Uh, radio survives because of long-term legacy client sponsors that don't foster change until the leadership board changes. It is and has been a ticking clock for radio, which is why the radio heads are trying to desperate to smash all the perspectives of podcasting and radio together to more like radio.
That way they can use the akin terminology and have people assume that they know what they're talking about, when in fact they really don't . That was a good one. Mike, thank you so much for your feedback. I think you're about right, - Right? - Yeah. Alright. Todd, at blueberry.com, at Geek News on X Geek News at Geek [email protected] on Macon. Uh, with any luck, uh, Tuesday we'll reveal all this secret stuff I've been, uh, thinking about.
I think you'll be a certain segment of the world will be happy, Rob. - Yeah, I would say so. And, and you'll be eating more Crow. No, just kidding. - No, not at all. Not on this one, - . I know, - But I do have a saying that I'm looking forward to using. - Yeah, I'm sure you do, right? - I do. I have, I have, I have something. I wait till next Wednesday, - . Okay. All right.
Well I do do like it, Todd, that you guys are aggressive talking about blueberry kind of in yourself or aggressively pushing the envelope on adding new features and innovating and uhhuh that kind of stuff. I think it's a, it's a great position that you're putting yourself in. So - I think there's a few people that're gonna say, I wish I would've thought of that. - Yeah. . - But they will copy or - Go over there and take advantage of that, right?
- Yeah, yeah. - So yeah, so you can find me on Twitter x as well at Rob Greenley. You can send me an email if you want, uh, Rob [email protected]. You don't have to use the dot if you don't want to. It still gets to me. So, and my, I I have a website, rob greenley.com. I do live show on Streamy yard every Thursday night at 7:00 PM Eastern, uh, was at 4:00 PM Pacific, um, called Podcast Tips with Rob Greenley. So that's a live show on all of the live consumption platforms.
So, and it's also an audio and video podcast that's hosted by Todd. It's all, you know, Todd hosts all my stuff now. Awesome - . And, uh, we will get you more information on where we are on Rumble. I'll get that kind of figured out tomorrow and uh, see Ifpa wanna watch us over there too. Alright, thanks everybody. Thanks for being here. All right. Thanks for being part of the family. We'll see you next Wednesday. Bye-Bye. Okay, - Bye.