BONUS: special 'uncut' episode. Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing . In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend. Guest Bios: Simon Hawk is the founder of https://www.thedecisionexpedition.com/ What to listen out for: 05:00 What is Neuroscience 10:50 The nerd bot awakens – Choice Architecture 16...
Oct 04, 2022•42 min•Season 3Ep. 35
A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs. But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business? I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles. We go put on the 80’...
Aug 11, 2022•2 min
BONUS: special 'uncut' episode – Part Two. Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 2:12 Jessica talks about the benefits she has found working together with her sister Lou. 5:45 The personality traits Jessica draws upon as a business leader. 8:58 Jessica’s inciting event which pushed her onto her own business path....
May 23, 2022•24 min•Season 4Ep. 34
BONUS: special 'uncut' episode. Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ What to listen out for: 4.33 How the So Syncd app works 7.27 Darren tells us his personality type and it is SPOT ON! 11.30 Does the So syncd app attract a certain personality? 13.54 The beginnings of so syncd 21.09 Jessica talks to us on the topic of market share 23.49...
Apr 07, 2022•26 min•Season 3Ep. 33
BONUS: special 'uncut' episode. Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Suzette Bailey is the founder of https://simplemarketing.ai/ What to listen out for: 0.55 Suzette Bailey's Journey to becoming the founder of a content AI company 11.54 When Humans & AI work together 16.24 The traits Suzette draws upon as an entrepreneur 20:21 Suzette's Drive 25.07 The definition of bootstrap 25.51 Who...
Mar 02, 2022•38 min•Season 3Ep. 32
Season 3: 'Mindset of the disruptive entrepreneur', Episode 6 In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://ww...
Jan 24, 2022•44 min•Season 3Ep. 31
Season 3: 'Mindset of the disruptive entrepreneur',Episode 5 There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ What to listen out for: 3:30...
Dec 09, 2021•40 min•Season 1Ep. 30
Season 3: 'Mindset of the disruptive entrepreneur', Episode 4 Success in business is almost impossible to achieve without working seriously hard. In this episode a business psychologist, a start up guru, and a tech founder share what it takes to maximise 'entreprenuruial drive'. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of ...
Nov 25, 2021•58 min•Season 3Ep. 29
Season 3: 'Mindset of the disruptive entrepreneur', Episode 3 There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann i...
Nov 02, 2021•51 min•Season 3Ep. 28
Season 3: 'Mindset of the disruptive entrepreneur', Episode 2 Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative. Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board mem...
Oct 13, 2021•50 min•Season 3Ep. 27
Season 3: 'Mindset of the disruptive entrepreneur', Episode 1 Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient . Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures a...
Sep 27, 2021•47 min•Season 3Ep. 26
We live in an age where the most iconic global brands are run by disruptive entrepreneurs. Companies such as Uber, Tesla, Facebook, Amazon, and others like them are hard-wired to move fast and break things. They re-write the established rules to crush powerful, incumbent players, dominate industries and create entirely new markets. Famous founders such as of Elon Musk, Jeff Bezos, and Mark Zuckerberg have amassed BILLION dollar fortunes and generated untold wealth for shareholders. But cultural ...
Aug 30, 2021•3 min•Season 3Ep. 25
BONUS: special 'uncut' episode. Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the second of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt. Guest Bios: Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) What to listen for...
Aug 18, 2021•27 min•Season 2Ep. 24
BONUS: special 'uncut' episode. Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the first of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt. Guest Bios: Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) What to listen for:...
Jun 16, 2021•35 min•Season 2Ep. 23
Season 2: 'Product development', Episode 10 The 'go to market' phase is when sh*t gets real for new products. In This Episode two product experts and four top entrepreneurs reveal how it's done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo....
May 20, 2021•47 min•Season 2Ep. 22
Season 2: 'Product development', Episode 9 Selling via Online Platforms & Distribution Partnerships Can Be a Powerful way To Extend the Reach of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done. Guest Bios: Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel (https://www.instagram.com/jshealth/?hl...
Apr 08, 2021•42 min•Season 2Ep. 21
Season 2: 'Product development', Episode 8 Raising capital Is often a key step in the product development cycle of startups. If you need to raise capital, how do you get investors excited enough to Invest in your company? In this episode a venture capitalist, entrepreneur, & product experts reveal how it's done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (...
Mar 17, 2021•55 min•Season 2Ep. 20
Season 2: 'Product development', Episode 7 Pricing & Business Model Is A Key Step in The Development Cycle of Any Product. If You've Developed A Great Product Or Service, How Do You Structure your Business model to become the market Leader? In This Episode Product Experts & Leading Entrepreneurs Reveal How It's Done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie...
Feb 24, 2021•41 min•Season 2Ep. 19
Season 2: 'Product development', Episode 6 A supply chain is a crucial component of any business. If you've developed a great product or service, how do you create a winning supply chain to bring it to market? In this episode Product Experts & Leading Entrepreneurs Reveal How it's done. Guest Bios: Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) Ross Gal...
Feb 14, 2021•48 min•Season 2Ep. 18
Season 2: 'Product development', Episode 5 'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks. Guest Bios: Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a lead...
Jan 28, 2021•56 min•Season 2Ep. 17
Season 2: 'Product development', Episode 4 'Prototyping' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts & Leading Entrepreneurs Reveal How To Use Prototyping To Get Your Product Or Service Ready For Production. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design...
Jan 13, 2021•47 min•Season 2Ep. 16
Season 2: 'Product development', Episode 3 'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Princi...
Dec 16, 2020•56 min•Season 2Ep. 15
Season 2: 'Product development', Episode 2 A good business idea or new product/Service is just the start. In this episode Product Design experts & leading entrepreneurs reveal how to validate your idea - & avoid problems. Guest Bios: Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at pro...
Dec 01, 2020•45 min•Season 2Ep. 14
Season 2: 'Product development', Episode 1 All great products start out as an idea. In this episode product design experts and leading entrepreneurs reveal how the secrets to design thinking for success. Guest Bios: Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two....
Nov 17, 2020•1 hr 1 min•Season 2Ep. 13
BONUS: special 'uncut' episode. 'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 of the Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving. Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Andre Eikmeier – cofounder of $100 million online wine retaile...
Nov 04, 2020•14 min•Season 1Ep. 12
BONUS: special 'uncut' episode. 'Entrepreneur Mindset' is a key input into the success of any business or start-up. In this episode, three top entrepreneurs share their secrets for channeling the creativity that is at the heart of all problem solving. Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR’s young rich list. Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscr...
Oct 21, 2020•17 min•Season 1Ep. 11
BONUS: special 'uncut' episode. How to get & keep 'momentum' in your business: Interview with Mike Berland Guest Bios: Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) What to listen for: 5.09 “I always knew that I wanted to be a King maker and not a King”. 9.03 Mike’s new book is called "Maximum momentum - how to get it and how to keep it". 13.19 The story of Crocs shoes as a winne...
Oct 06, 2020•49 min•Season 1Ep. 10
Season 1: 'The Branding Series' / Episode # 9 'Brand damage' Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It's So Important. Guest Bios: Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/...
Sep 23, 2020•50 min•Season 1Ep. 9
Season 1: 'The Branding Series' / Episode # 8 'B2B Branding' is a bit different from Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 20...
Sep 08, 2020•37 min•Season 1Ep. 8
Season 1: 'The Branding Series' / Episode # 7 Growing Your Brand Loyalty Is Essential For More Sales Per Customer, and For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing. Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https:/...
Aug 25, 2020•36 min•Season 1Ep. 7