Nerds of Business - podcast cover

Nerds of Business

Webbuzz Medianerdsofbusiness.com
Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it? In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time. Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'. Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you. About The Host... Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities. After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans. In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.   FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio! This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy
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Episodes

#6. How to use ‘brand equity’ to fatten profits & extract a higher sale price for your business upon exit

Season 1: 'The Branding Series' / Episode # 6 Brand equity Is the key higher margins now, & bigger price when you sell the business later. Branding Experts And Top Entrepreneurs Reveal how to grow brand equity, why its such a driver of wealth. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million ...

Aug 12, 202041 minSeason 1Ep. 6

#5. How to grow ‘brand awareness’ for maximum impact, with the least amount of effort

Season 1: 'The Branding Series' / Episode # 5 Growing your brand awareness is a key driver of sales growth and revenue. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand marketing. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Dr Rob Newman (https://www.linkedin.co...

Jul 29, 202042 minSeason 1Ep. 5

#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders

Season 1: 'The Branding Series' / Episode # 4 Rebranding a business is HOT. When is the Right time for you, & how to make it work for staff, customers & shareholders. Brand Experts reveal what it takes, why it's important, top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture. Feature Story: The COO of a Australia's best known real estate company, LJ Hooker, Ruth Trewhella, shares the story of their recent brand refresh and why they dumped...

Jul 13, 202038 minSeason 1Ep. 4

#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!

Season 1: 'The Branding Series' / Episode # 3 ‘How To Launch A Brand (or startup/product) With No Money, Get Heaps Of Attention, & Look Like A Complete Superstar'.Want to get some attention for your business? Nothing beats a brand or product launch for concentrated marketing power. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture. Feature Story: The founder of iconic food brand P...

Jun 29, 202036 minSeason 1Ep. 3

#2. Brand positioning: how to ‘carve out’ market share & annoy the hell out of your competitors

Season 1: 'The Branding Series' / Episode # 2 The Secret To Building Your Brand? The Positioning. You Need To Stand Out & Connect With The Emotions Of Your Customers. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code’ To Growth In Your Own Venture. Feature Story: The CEO of a $1 BILLION company shares, Rob Newman of Nearmap, shares his story on how brand positioning helped them scale in the North American marke...

Jun 15, 202042 minSeason 1Ep. 2

#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the ‘rich list’

Season 1: 'The Branding Series' / Episode # 1 Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity. Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation. “In the context of branding it’s really important to reflect on th...

May 31, 202042 minSeason 1Ep. 1

‘Nerds Of Business’ – Podcast Trailer

Everyone knows running a business is hard. But no one talks about how it makes you feel. The reality is that entrepreneurs are often stressed, or frustrated. I’m Darren Moffat, your host. I’ve founded two companies, and as a director at Webbuzz the growth marketing agency I’ve worked with hundreds of business owners. This podcast has a simple vision: to make entrepreneurs happier! We do it by finding answers to the key challenges all businesses must overcome. Each episode is a piece in the puzzl...

Apr 26, 20202 minSeason 1Ep. 1
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