Why Smart People Still Lose Deals — And How to Stop It
Apr 18, 2025•42 min
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Episode description
Most deals don’t fail on price — they fail on people.
In this episode, Kwame sits down with Michiel Koopman, former Dutch soldier and current Head of Trading at Google, to break down why deals collapse even when everything looks good on paper. You’ll learn how ego, weak relationships, and a lack of empathy quietly sabotage negotiations — and what to do instead.
Packed with real stories and powerful insights, this conversation will make you rethink how you approach every deal.
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