Mark Raffan: 9 Secrets to Win Deals and Influence Stakeholders
Episode description
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In this episode of Negotiate Anything, Kwame Christian welcomes back Mark Raffan, founder of Negotiations Ninja, to delve into the intricate world of B2B sales and negotiations. Mark shares insights from his recently released book, "Nine Secrets to Win Deals and Influence Stakeholders," offering invaluable advice geared towards sales teams negotiating with procurement professionals. Discussing the distinct challenges and opportunities in B2B negotiations, they explore why adapting to the unique processes and cycles within large organizations is crucial for success. The conversation also covers strategies to balance polite assertiveness with the need for effective deal-making.
What will be covered:- The main differences between B2B and B2C negotiations.
- How to effectively interact with procurement teams.
- Flexible frameworks for B2B sales negotiations.
Connect with Mark Raffan
Buy Mark's book: 9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
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