How One Question Can Transform Your Negotiation Results

Trust is your most valuable currency in negotiation — and most professionals waste it.

In this episode, Keld Jensen, a globally recognized negotiation expert and author of 26 books, reveals why trust is more powerful than any contract. He explains why negotiating without first aligning on how you will negotiate is a costly mistake, how to leverage behavioral economics to understand irrational human decisions, and how the world’s best companies are using Centers of Excellence to transform their negotiation results. If you want to elevate your negotiation game from tactical to transformative, this episode is essential.

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