My Curious Colleague ~ CPG CX - podcast cover

My Curious Colleague ~ CPG CX

Denise Vennerimycuriouscolleague.com
My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !
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Episodes

S2 E31 My Season Two Guests' Volunteer Org "Shout Outs"

As you may already know, I began asking my guests if they have a Volunteer organization they’d like to give a “Shout-Out”… This week we look at Season Two Guests’ thoughts… So join me for the FULL Episode (S2 Ep31) available ow on the My Curious Colleague Podcast to check out my Season 2 Guests’ volunteer organization “Shout-Outs”,,,! Thank you again to the following for their time and sharing of their talent as guests on Season 2 of the My Curious Colleague Podcast…! @marcia young @jola oliver ...

Jan 11, 202211 minSeason 2Ep. 31

S2 Ep30 My Guests' Volunteer "Shout Outs" from Season 1

I've been so grateful in 2021 - to Heath care providers on a public level AND to my health care providers on a personal level during my health journey. So I've been hoping to give back more in 2021 and began asking my guests what organizations they'd want to give a Volunteer Shout-out to. So join me in revisiting their Season 1 volunteer organizations mentioned. AND thank you to the following for their time and sharing of their talent with me in Season 1: @susan baranowsky @marie shubin @lisa di...

Jan 02, 20229 minSeason 2Ep. 30

S2 Ep29 Bob Eggstein's CX approach as Owner, Keystone Harley-Davidson Dealership

Thought we’d end the year on the My Curious Colleague podcast a little differently… My guest on the podcast this week is Bob Eggstein, Owner of Keystone Harley-Davidson and CX leader in the Automotive/Retail space. His FULL Episode (S2 Ep 29) on the podcast will go live this Tuesday, 12/28/21. So get this… Bobby spent 25 years in the financial services industry before becoming a Harley-Davidson dealership owner in 2011. Much of his approach to Consumer Experience will ring true for many of you a...

Dec 28, 202126 minSeason 2Ep. 29

S2Ep28 Home & Kitchen Trends w/Jane Freiman, Founder, Smart Kitchen Insights Group, Inc.

I love the idea of keeping our colleagues on the cutting edge of trends. This week’s guest on the My Curious Colleague podcast is @Jane Freiman and she is back to bring us an update on Home & Kitchen trends…! If you recall from S1 Ep9, @Jane Freiman is former Director, Consumer Test Kitchen at Campbell Soup (where I met Jane) and current Founder of Smart Kitchen Insights Group, Inc. Maybe you like to cook or are interested in trends that may impact your consumer and ultimately….the Consumer ...

Dec 21, 202127 minSeason 2Ep. 29

S2 Ep 27 Partnership with QA and Consumer Relations w/Karalyn Naiburg, former Quality Executive

My guest on the podcast is Karalyn Naiburg, former Quality Executive across a myriad of CPG organizations What’s cool about Karalyn’s background is that her experience spans Product Development, Consumer Relations AND Quality… And I was lucky enough for work for her in Consumer Affairs at Campbell Soup. So we caught up and talked about our favorite subjects…and I’m hoping you’ll find value in our conversation…! She schools me in who sets the specifications for products – I always thought it was ...

Dec 14, 202126 minSeason 2Ep. 27

S2 Ep 26 Writing Comms in Consumer Care Now/Future w/ Leslie O'Flahavan of E-Write LLC

Hello My Curious Colleagues…! This week my guest is my colleague, Leslie O'Flahavan , Owner of E-Write, LLC. Leslie O has this unique ability to take the topic written communications in the Consumer Care industry and break it down into easily, digestible pieces - not sure how she does it, but it’s a gift 🎁 …! 🆕 She is so generous and prolific in the information available on her website, (which includes dates of upcoming webinars) …sooo wanted to cover some potentially new ground I was interest...

Dec 07, 202124 minSeason 2Ep. 26

S2 Ep25 "Traffic Light" Reporting w/Chris Drury, Director Customer Care@Blount Fine Foods

🎁 I am grateful for all your support in this community this year 🚦 My guest is my colleague, Chris Drury, Director of Customer Care at Blount Fine Foods. Chris and I share an interest– to quote Chris – leveraging data to build continuous improvement in product design and we’ll specifically be chatting about how this has evolved via a “Traffic Light Report” Chris developed & More...! 💜 So… thank you Chris for joining me on S2 Ep25 available this Tuesday, 11/30/21, on the My Curious Colleag...

Nov 30, 202132 minSeason 2Ep. 25

S2 Ep24 (Redux) Supporting Brand's Social Media Channels in Consumer Relations

Sure the Social Media Channel can be a little crowded as it relates for caring for consumers in this space, but Consumer Relations Teams and especially Specialists/Analysts can play a role in supporting their Brands' Social Media Strategy. Listen out for my 3 Tips and the detailed suggestions for each...! And as always, thank you for your support My Curious Colleagues --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message

Nov 23, 20218 minSeason 2Ep. 24

S2 Ep23 Partnering w/Marketing with Chris Graziano, Director of Marketing- Campbell Snacks

My colleague, Chris Graziano (Director of Marketing, Campbell Snacks) and I discuss and brainstorm ways that Consumer Relations Teams can collaborate and communicate with Marketing in order to add value to the discussion And...ultimately delight the Consumer. We also look back to a successful collaboration that Chris and I worked on - branded as CIS Consumer Impact Scorecard - which served as a forum to discuss & debate consumer comments on a quarterly bases face to face w/other cross functi...

Nov 16, 202127 minSeason 2Ep. 23

S2 Ep22 Advertising Reporting for Consumer Care Teams w/Denise Venneri (Solo Episode)

This trend is still true. More media dollars are moving to the Digital space from more traditional Television advertising spending. However, TV spots are not going away for many Brands and it is value add for Consumer Relations Teams to track Advertising Comments you hear from your consumers. So join me, Denise Venneri, for this Solo Episode providing you with my thoughts and tangible tips to track and report on advertising comments and hear how to best share them with your Marketing & Consu...

Nov 09, 202116 minSeason 2Ep. 22

S2 Ep21 Design Thinking for R&D Innovation w/Susan Mayer, Innovation Advisor Lead - RTI Advisors

Wanna get ready to think “out of the box” to support Innovation Teams in your R&D organizations…? Maybe a little refresher or primer on Design Thinking as part of the Innovation process...? If so, then listen in to thoughts and tangible tips from my colleague @Susan Mayer, Innovation Lead Food/Ag at RTI Innovation Advisers and a former leader at several CPG companies. PS. Susan is a Certified Food Scientist with tons of business application knowledge…! As always, thank you for your support L...

Nov 02, 202123 minSeason 2Ep. 21

S2 Ep20 DTC & CBD w/Cathy Grimes, Co-Founder of AllayBox

DTC? CBD? Are you familiar with these acronyms? As a Consumer Relations professional, would you like to know a bit more? I connect with a dear colleague (& college friend) to tap into her knowledge about recently standing up a DTC (direct to consumer) online business AND one that is focused on CBD products à 2 areas that I know all of us in consumer relations are looking to understand better in the event we’re tapped to support these efforts for our organizations. 💜 So… I’m so grateful to C...

Oct 26, 202135 minSeason 2Ep. 20

S2 Ep19 (Redux) Lisa Diehl, Blue Diamond Growers, Manager, Consumer Advocacy

Inspired by this week's SOCAP (Society of Consumer Affairs Professional) Symposium, I thought I'd dust off my conversation with SOCAP Chairperson AND Consumer Care Manager of Blue Diamond -- Lisa Diehl. In this Redux, I talk with the always energetic & insightful Lisa, Manager of Consumer Advocacy with Blue Diamond Growers. We chat about her move from Chicago to California and with that her move in industries over to CPG (Consumer Product Goods) from Travel. She's accomplished so much alread...

Oct 19, 202141 minSeason 2Ep. 19

S2 Ep18 - Pete Blackshaw, CEO of Cintrifuse

My guest is, Pete Blackshaw - CEO of Cintrifuse. Pete is also an entrepreneur, an author, and... a provocateur. As I shared with Pete in the podcast... I had to toss out my script and was both energized & exhausted with our discussion...! So, do listen in on Tuesday and Thank you as always for your support... --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message...

Oct 12, 202144 minSeason 2Ep. 18

S2 Ep 17 Social Media Listening w/Jola Oliver, Director-Global Social Listening & Measurement-McDonald's

Are you currently listening or responding on Social campaigns, PR or Promotions..? Don’t worry if you’re not…This Podcast has it all! In Episode #17 of the My Curious Colleague podcast, I’m chatting with my colleague – Jolanta Oliver about her thoughts gleaned from her experience in Social Media/CRM insights at Kraft Foods’ Consumer Relations (think… storytelling and command centers), plus her thoughts at McDonald’s as Director - Global Social Listening & Measurement (think… intranet self- s...

Oct 05, 202131 minSeason 2Ep. 17

S2 Ep 16 (Redux) Gaining a line of sight to Marketing Plans

I've decided to pick out one of my favorite Solo episodes to share with you... well, again. PS I feel strongly about this topic! You care about the care your consumers receive… right? Then you’ll be interested in learning why I’m so adamant about how getting close to your Marketing Plans can ultimately help your consumers. Check out Episode #16 (Redux) of The My Curious Colleague Podcast with me and … well, me (solo episode!). --- Send in a voice message: https://podcasters.spotify.com/pod/show/...

Sep 28, 202122 minSeason 2Ep. 16

S2 Ep 15 PART 2 - Marcia Young -Sr. Insights Advisor, FlavorWiki and former R&D/Consumer Insights/Sensory Science Executive

It's a (2) "Part-er"...! This Episode is with my dear colleague, Marcia Young - PART 2 - as we finish up our conversation about Consumer Relations' collaborating with Consumer Insights, R&D, and Sensory Science Teams to drive business decisions for the brand and ultimately for your consumers...! We've got a brief Consumer Insights 101 which is a great refresher for some and a super primer for others. Grab a pen and paper Colleagues... OR -- DM me on LinkedIn and we'll send you the transcript...

Sep 21, 202127 minSeason 2Ep. 15

S2 Ep 14 PART 1 - Marcia Young - Senior Insights Advisor, FlavorWiki and former Consumer Insights & Sensory Science/R&D Executive

Hello My Curious Colleagues...! This is 3rd in our series of interviews about the intersection of Consumer Engagement with other functions in the org to increase collaboration, communication and care for your consumers. I’m chatting with my colleague –Marcia Young - about her experience in Consumer Insights, Sensory Science and R&D. She is a super smart scientist and a savvy business woman. We talk about a lot (including the definitive difference between Qualitative vs Quantitative) and went...

Sep 14, 202127 minSeason 2Ep. 14

S2 Ep 13 PART 2 - Dan Gingiss-The Experience Maker. Author, Keynote Speaker & former Digital & Social Marketing Leader

📚 In Part 2, we get into chatting about Dan's new book, The Experience Maker: How to create remarkable experiences that your customers can't wait to share , to be published Sept 14th. PS you can pre-order now! My favorite parts are when I challenge Dan to do some “live workshopping” on a few of his elements of his approach focusing on my CPG (Consumer Product Goods) colleagues… Dan’s volunteer shout-out goes to charity: water (charitywater.org) that provides fresh water to places that need it. ...

Sep 07, 202132 minSeason 2Ep. 13

PART 1: S2 Ep 12 Dan Gingiss - The Experience Maker. Author & International Keynote Speaker

Kicking off Season 2 of the My Curious Colleague podcast this week ! This is 2nd in our series of interviews about the intersection of Consumer Engagement with other functions in the organization to increase collaboration, communication and care for your consumers. I’m chatting with a new colleague – @Dan Gingiss – The Experience Maker – about his experience in Social Media, Digital Marketing & Customer Service. It’s soooo jam packed that I’ll be sharing in 2 Parts. It’s peppered with reflec...

Aug 31, 202130 minSeason 2Ep. 12

S1 Ep 11 Opening up Dan Gingiss' new Book

It's a Bonus (quick) Episode.. but I got something in the mail I'll share with you on this episode. It’s the new book by my colleague Dan Gingiss. In Episode #11 (Bonus) of the My Curious Colleague Podcast, I literally open the package I received with Dan’s latest book titled “The Experience Maker” . If you stick around towards the end, I’ll give you a sneak peek of & chat about the Table of Contents and what you can expect…! And P.S. he dedicated the book to YOU…! --- Send in a voice messag...

Jul 13, 20213 minSeason 1Ep. 11

S1 Ep 10 Five Tips for Assuring the Integrity of your Data

You and your Team work hard to ensure you collect all the proper information when connecting with your consumers...so you want to be sure this data is accurate and actionable. Listen in to my 5 Quick Tips to think about for Assuring Data Integrity...! --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message

Jun 29, 20216 minSeason 1Ep. 10

S1 E9 Jane Freiman - Founder Smart Kitchen Insights Group & former Director Consumer Test Kitchen at Campbell Soup Company

In Episode 9, I talk with Jane Freiman, former Director - Consumer Test Kitchen at Campbell Soup and current Founder of Smart Kitchen Insights Group. We kick off my series about the intersection of Consumer Relations and Cross Functional Partners on how to collaborate well together and provide value to the business. *My Curious Colleague is my personal brand that celebrates and elevates Consumer Care Services in CPG organizations, with a special focus on Brand Specialist and Analyst roles & ...

Jun 22, 202129 minSeason 1Ep. 9

S1 E8 Eileen Troise - Manager of Consumer Relations at Beiersdorf, Inc.

In this Episode, I talk with Eileen Troise, Manager of Consumer Relations at Beiersdorf, Inc. who has been a Leader in the Consumer Relations space for the past 30+ years spanning 5 CPG (Consumer Product Goods) organizations. We talk about her switch in industry and the various hybrid models she has led as it relates to front line reps support (in-house & outsourced) and reporting (in-house & consultants). Do take a listen...! --- Send in a voice message: https://podcasters.spotify.com/p...

Jun 15, 202126 minSeason 1Ep. 8

S1 E7 Q&A

I want to deliver value to you…Hear what you can expect to receive from the My Curious Colleague podcast, my intent & more + a little bit about me. Quick & easy listen @ about 7 minutes! Quick hot spots: 1:58 What you can expect to receive from the podcast. HINT: Benchmarking is important! 2:20 Why I started the podcast. HINT: YouTube plays a part 3:24 #backfrommyhealthjourney quick chat 5:53 Next steps you might consider --- Send in a voice message: https://podcasters.spotify.com/pod/sh...

Jun 08, 20218 minSeason 1Ep. 7

S1 E6 Getting Close to Marketing Plans to Ultimately Care for Your Consumers

Okay... so this is a Solo Episode and Yes - - I can hear the collective sigh from the audience, but Hear me out...This is an important topic that I feel strongly about and I'm assuming you do too. I chat about the importance of staying close to your brands' Marketing Plans, the benefits of doing so, some ways to organize this information and also I share a few tips on how best to get a line of sight to the Marketing Plans. --- Send in a voice message: https://podcasters.spotify.com/pod/show/deni...

Jun 01, 202122 minSeason 1Ep. 6

S1 E5 Feat. Kyle Spittler, Manager Consumer Relations NA, at Church & Dwight Co.

In this episode, I talk with the always introspective & authentic Kyle Spittler, Manager, Consumer Relations, N.A. of Church & Dwight Co. We chat about his career journey starting as a Customer Service Rep and the decisions that led him to this point leading the consumer care function. HINT: He’s so truthful! We also get a bit geeky and talk about all things data analysis – like his most successful analysis approach, how to listen to the needs of your internal stakeholders and stumping m...

May 24, 202124 minSeason 1Ep. 5

S1 E4 Feat. Lisa Diehl, Manager, Consumer Advocacy - Blue Diamond Growers

I talk with the always energetic & insightful Lisa Diehl, Manager of Consumer Advocacy with Blue Diamond Growers. We chat about her move from Chicago to California and with that her move in industries over to CPG (Consumer Product Goods) from travel. She's accomplished so much already in standing up the Blue Diamond Consumer Advocacy team and you're gonna want to hear what else she has in store. HINT: advanced analytics is on the docket...! --- Send in a voice message: https://podcasters.spo...

May 17, 202141 minSeason 1Ep. 4

S1 E2 Solo New Products Reporting

New Product Launches are the lifeblood of a Brand… and who’s better to provide that Early Read on consumer acceptance of New Products than all my Brand Specialist & Analysts Colleagues in the Consumer Engagement space. --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message

Apr 28, 202112 minSeason 1Ep. 2
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