As the year winds down, it’s easy to get caught up in the chaos of deadlines, parties, and everything else pulling you in different directions. But what if you could end the year strong and step into the new one with clarity, confidence, and a game plan? In this episode, I’m walking you through the five key strategies I use to reflect, reset, and plan for a thriving new year—without the stress. In This Episode, You’ll Learn: How to create your 10X vision and map out your biggest goals for the ye...
Dec 09, 2024•24 min
In this episode, I’m recording from my brand-new studio (exciting!) and diving into one of the most transformative milestones for any creative: hitting $10K months. I’m sharing my own journey—from scrappy cold-calling to running a multi-million-dollar business—and breaking down what it really takes to reach this 6 figure milestone. You’ll Learn: Why $10k months are such a game-changer for creatives. The 3 strategies you need to hit 6 figures - asap My story of hitting $10k months and why it's st...
Dec 02, 2024•26 min
It’s the final countdown to the end of the year, and I want to help you finish strong. In this episode, I’m sharing the top three mistakes creatives make in these final weeks and how to avoid them. Let’s set you up for success so you can head into the new year with clarity, confidence, and momentum. You'll Learn: How to avoid getting stuck in the busy trap and prioritize your own goals. Why people are buying during the holidays—and how to make offers that convert. The importance of planning now ...
Nov 25, 2024•11 min
I’m joined by two of my business besties, Erika Cramer and Toni Bache, as we dive deep into the mindset shifts and strategies that helped us scale our creative businesses to seven figures and beyond. This is an honest, no-fluff conversation about the challenges we’ve faced, lessons learned, and what it really takes to go from being an overwhelmed creative to a confident business owner. You'll Learn: Why creatives need to embrace the entrepreneur mindset to grow a sustainable business. The import...
Nov 18, 2024•37 min
Creating content is only the beginning; building genuine community is where the magic happens. In this episode, I’m breaking down why community matters and how you can build a powerful, engaged group around your brand. From defining your ideal audience to amplifying what makes you unique, these strategies will help you turn followers into a thriving community. You'll Learn: Why building a community is essential for your business How to define your ideal client and create meaningful content Strat...
Nov 11, 2024•14 min
Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business. From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the complexities of scaling, this episode is for anyone who’s ever felt that pull to start something big...
Nov 04, 2024•1 hr 27 min
Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy. You'll ...
Oct 28, 2024•30 min
In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth. You'll Learn: Why the traditional launch model isn’t sustainable for most creatives—and what to do instead. How to create consistent revenue streams without burning out. The importance of making offers regular...
Oct 21, 2024•1 hr 9 min
Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom. I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most important shift you make to reach your dream income and the freedom you're after. You'll Learn: 5 key...
Oct 14, 2024•21 min
I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day. You'll Learn: Why taking a 30-day vacation is the true test of a scalable business How to map out your processes to create a scalable operating system The importance of documenting critical tasks and assigning accountability How to use scorecards to tra...
Oct 07, 2024•55 min
Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results? In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days. I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals. You'll Learn: The three major reasons why we overwork—and how to break the cycle How to conduct a time and energy audit to pinpoint ...
Sep 30, 2024•28 min
In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancing self-care with business goals, recognising burnout signs, and how to create a business that supports your well-being and nervous system. You'll Learn : How to recognise early warning signs of burnout before it’s too late Why managing your nervous system is essential for personal and business growth How to craft a business model that supports your...
Sep 23, 2024•50 min
In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months. You'll Learn: The turning point that led Polly to invest in her business despite financial fears. The practical steps Polly took to scale her business to $30k months How shiftin...
Sep 16, 2024•29 min
In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai , to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business. You'll Learn: The psychology behind why deadlines motivate buyers to take action Practical ways to add authentic urgency to your marketing campaigns How to use deadlines ef...
Sep 09, 2024•51 min
Ready to scale your creative business to the next level? In this episode, I’m breaking down exactly what you need to focus on to reach those big milestones, like hitting 30K months and scaling all the way to 100K months. We’ll talk about the key strategies that can help you simplify your business, streamline your systems, and maximise your profits—all while maintaining your freedom and fun. You'll Learn: Why simplicity is key and how a narrow niche and irresistible offer can help you hit 30K mon...
Sep 02, 2024•23 min
In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents. We sat down in my living room for an honest conversation about business, life, and everything in between. Ben shares his insights on how to scale your bu...
Aug 26, 2024•40 min
In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why. You'll Learn: Why selling low-ticket items can feel like an uphill battle. The real reason why high-ticket offers are a game-changer. How to avoid the common pitfalls of low-ticket sales. The secrets to positioning yourself as a premium brand. Why charging more can actually make selling easier. If you've been struggling with low-ticke...
Aug 19, 2024•8 min
Say Goodbye to Ghosting: How to Get a Yes on the Call One of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls. You'll learn: The ultimate questions that will seal the deal every time. Game-changing tips to handle any objection like a pro. How to turn expensive problems into high-pa...
Aug 14, 2024•16 min
Ugly Crying in a Carwash I’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first ever tax bill #uglycrying It was a turning point that taught me invaluable lessons about resilience, responsibility, and managing business finances. Tune in to discover how to transform your lowest moments into powerful breakthroughs that can propel your business forward. What You'll Learn: How to navigate the emotional rollercoaster of running a busines...
Aug 06, 2024•9 min
Learn how to maintain a calm nervous system while growing your business. Have you ever felt like your business is growing faster than you can keep up? As a seven-figure business owner, this has been a lesson I’m continually learning: the true measure of success is a calm nervous system. Join me as I share my personal journey and practical strategies to help you build a successful business without burning out. You'll learn: Why maintaining a calm nervous system is essential for long-term success....
Jul 29, 2024•21 min
Discover how to get a line of customers out the door for YOUR business. In this episode, we dive into an unexpected yet powerful lesson from the world of barbecue to help you scale your business. Inspired by Franklin Barbecue in Austin, Texas, we'll explore the concept of the "Brisket on Bread Effect" and how focusing on simplicity can lead to extraordinary success. Learn why being obsessed, staying in your lane, and becoming the best at one thing can transform your business and create a line of...
Jul 22, 2024•8 min
Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information....
Jul 15, 2024•47 min
In this Quick Win episode, I'm spilling the tea on how hiring a virtual assistant (VA) can transform your business. Imagine freeing up your time, boosting your productivity, and finally focusing on the tasks you love. Whether you're drowning in admin work or need support for specific projects, a VA can be a total game-changer. I'll walk you through the three key phases—Decide, Design, and Do—to help you successfully bring a VA on board. What You'll Learn: Why you should hire a VA before you're c...
Jul 09, 2024•26 min
In this episode, I share how I managed to take a 5-week break from my business while ensuring everything ran smoothly. Discover the strategies and mindset shifts that made it possible. Whether you're planning a vacation or need a break, these tips will guide you in creating a business that supports your lifestyle. What You'll Learn: The mindset shift needed to trust yourself and your team How to build a flexible business model that allows you to step away The importance of planning and clear com...
Jul 01, 2024•28 min
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, I'm diving into an underrated money-making strategy for your business: client retention. Discover why playing the long game with your clients can lead to long-term profits. You'll learn Why focusing on the lifetime value of a clien...
Jun 24, 2024•19 min
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we explore the concept that what got you to your current level of success won't get you to the next. Inspired by Marshall Goldsmith's book, "What Got You Here Won’t Get You There," we dive into the mindset and strategic shifts needed to elevate your business from feeling stuck and overwhe...
Jun 17, 2024•12 min
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, Alisha Conlin-Hurd spills the beans on the three must-have funnels every service provider needs to turn strangers into raving fans. With her down-to-earth wisdom and real-world examples, you'll walk away armed with practical strate...
Jun 11, 2024•49 min
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with...
Jun 03, 2024•1 hr
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. ' Many creatives struggle with packaging their services effectively, but I'm here to guide you through a 5-point framework that ensures your offer stands out and...
May 27, 2024•15 min
This episode is brought to you by Riverside.fm , the leading platform for high-quality podcasting and video recording. Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm . How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year. If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discu...
May 21, 2024•28 min
