My Business Playbook - podcast cover

My Business Playbook

Laura Higginslaurahiggins.com

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.


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Episodes

342: Finding Purpose in Your Pain w/ Brad Pedersen

Today we are joined by Brad Pedsersen, serial entrepreneur and toymaker. Yep, you read that right! If you've ever found yourself getting bogged down with the daily grind or stressing over short-term goals, this convo is a breath of fresh air. Brad's all about looking at the bigger picture, and after this chat, I bet you'll be too! You'll learn: Why the best business insights sometimes come from unexpected places (like toy stories!). The secret sauce behind sticking around in business for decades...

Oct 09, 202345 min

341: 3 Simple Steps to End the Year Strong

3 Simple Steps to End the Year Strong As the year comes to a close, it's time to gear up for a fantastic new beginning. In this episode, we're sharing three down-to-earth steps to help you make the most of what's left of the year. Get ready to finish strong and step into the new year feeling rejuvenated and raring to go. What You'll Learn: Making the Most of Now: We've got three super simple steps to boost your productivity and make these final months count. No fluff, just practical advice you c...

Oct 02, 202313 min

340: The 5 step process to nailing your niche w/ Todd Howard

Have you been trying to find or narrow your niche only to be left feeling confused and stuck? In this episode, we welcome Todd Howard, the founder of Grow a Niche Business. He helps businesses find out what makes them unique so they can stand out from the competition and attract their ideal customers. Finding your niche is vital for fast growth, creating connections, creating epic offers, and building customer loyalty. What We Cover: The definition and significance of a niche in modern business....

Sep 25, 202342 min

339: Client Red Flags

In this weeks episode, I'm talking about how to handle nightmare clients and bad reviews in a creative business. We also chat about: - The importance of recognizing your season and enjoying it. - Separating yourself from your work to avoid taking negative feedback personally. - Being clear on your dream clients and setting boundaries to avoid difficult situations. - Strategies for identifying red flags and resolving issues with clients, including handling bad reviews. Want to join me at my LIVE ...

Sep 19, 202334 min

338: How to scale your business beyond you with Jack Delosa

Scaling your business isn't a random stroke of luck. In this episode, we explore the deliberate strategies and mindset shifts required to scale your business without sacrificing freedom, burning out, or losing your relationships. If you want to take your business to the next level, this conversation is a must-listen. What We Cover: Mindset Shifts for Growth: Join Jack as he shares the mindset shifts he made while scaling his business from 6 to 7 and 8 figures. Learn the powerful lessons that pro...

Sep 11, 202338 min

337: 'The Block' Superstar - Kara Demmrich

Kyal and Kara began renovating over 10 years ago when they purchased their first home. Fast forward a few years and over the past five years alone have project-managed, designed or completed over 35 renovation projects. In this conversation, we cover: 🌟 Kyal and Kara's journey from reality tv stars to successful business owners 🌟 The key investments you need to make in order to build an audience 🌟 How Kyal and Kara work together in the business Hosted on Acast. See acast.com/privacy for more ...

Sep 04, 202347 min

336: Nick Stone from Bluestone Lane

This is a throwback episode from my first season of the podcast with Aussie cafe sensation, Nick Stone. Nick is a former AFL player, turned business boss and now runs over 50 Aussie style cafes in the USA. Hosted on Acast. See acast.com/privacy for more information.

Aug 29, 20231 hr 4 min

335: Knowing when to rebrand

I speak with my dear friend, Lizzy Grant for White Point Creative. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag-worthy brand identities and custom Showit websites for online coaches and female solopreneurs. Earlier this year Lizzy and I worked together on rebuilding my website in my new brand. Lizzy is also part of my coaching program, The Next Level Club. If you'd like to start kicking business goals like Lizzy. DM me 'Next Le...

Aug 22, 202339 min

334: Marketing your business with Beyoncé level confidence

Marketing your business with Beyoncé Level Confidence Today I'm the one being interviewed. Fun! I'm interviewed by my friend Renee Warren from We Wild Women. We chat all things rebranding, long-game marketing, and turning leads into not just customers but raving fans. Laura guides us through strategies to boost your online presence and effectively sell your creative business—all while showing up with Beyonce level confidence. In this episode, you will learn about: When to know it’s the right tim...

Aug 14, 202349 min

333: The Complete Guide to Stand Out Instagram Reels

Unlock the Power of Instagram Reels for Crazy Growth and Sales In this episode, we're diving deep into the world of Instagram Reels and why they matter more than ever! Get ready to discover how Reels can elevate your business, increase engagement, and boost your sales. Joining us today is the one and only Alisha Marfatia, crowned “the reels pro” by Instagram (yes, that’s the Instagram itself!). Alisha is an energetic and deeply passionate entrepreneur who has taken video marketing to a whole new...

Aug 07, 202350 min

332: How I am prioritising REST in my business and life!

I really wanted to share something a little bit different today. I've been thinking a lot about busyness. So today I just wanted to talk to you about how you can identify the best way to spend your time so that you aren't caught in the busy trap. So this is for you if you have felt overwhelmed, if you have felt like you're kind of spinning your wheels and you're really struggling to know how to get out of this busyness loop. If that sounds like you, you are going to love this conversation becaus...

Aug 01, 202319 min

330: How to build a stand out personal brand w/ Matt Purcell

How to build a stand out personal brand with Matt Purcell Matt Purcell is Australia's leading personal brand expert and is the founder of KYU Media, a creative and content agency for personal branding, social media, podcasts and brand campaigns. Matt is known as "The Personal Branding Sensei" In this conversation we dive deep into... 👉 The power of personal branding for businesses in 2023 👉 The 5 pillars of your personal brand 👉 Matt's controversial view of personal branding and success 👉 Ho...

Jul 17, 202350 min

329: The fastest way to grow your social media without spending a cent

In today's Quick Win episode, I'm sharing a FREE (and crazy simple) strategy that will help you cut through the noise, connect more deeply and ultimately, convert more of your dream clients. You'll walk away with: 👉 Why it's not enough to be "consistent" and what you should do instead 👉 The power of showing your human side in your marketing 👉 How to build trust in your content in the age of AI 👉 2 simple steps to implement in your content strategy today Hosted on Acast. See acast.com/privacy...

Jul 10, 202320 min

328: 3 Signs Your Goals Are Too Small

3 signs your goals are too small In this Quick Win episode, I'm holding NOTHING back. I'm talking about goal setting and why your goals are probably too small. You'll learn: 👉 Why your goals are too small (and how to fix it) 👉 How to bust through your limiting beliefs in business 👉 The simple process to set better goals and build your dream creative business Is one of your goals to take your business to the next level? Apply to join The Next Level Club here today and I'll show you how. laurah...

Jul 10, 202323 min

327: How I'm Using ChatGPT in My Business

In this week's episode, I dive into how I'm using ChatGPT in my business to help me save time, produce more content and create more inspiration. Hosted on Acast. See acast.com/privacy for more information.

Jun 26, 202316 min

326: Why You Need Community

In this episode, I will be discussing the importance of building a community when running a business. I share my personal experience of moving to a new city and struggling to make friends. Starting a tennis club was a turning point for me as it helped me feel less alone and more connected. Having a community to share progress with, bounce ideas off of, and collaborate with is invaluable. Looking for a business community that will help support you to grow your business? yes? I've just opened appl...

Jun 19, 202323 min

325: The 3 client onboarding mistakes keeping you stuck

Feel like you're onboarding needs a little tune up? If you're a creative, chances are your onboarding process is manual, inconsistent, and causing issues with clients who don't understand your boundaries or expectations. In short, when you don't have a streamlined onboarding process, client delivery becomes stressful, reactive and clunky experience. When your onboarding is clear, repeatable and automated, you can focus on the important areas of your business, spend less time putting out fires AN...

Jun 13, 202320 min

324: How to Grow your Small Business with Donald Miller

Donald Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand and Business Made Simple and has just released a new book: How to Grow Your Small Business. If you've been around for a while, you know how much I love everything that Don is about. He has been a sort of far off mentor to Nath and me for many years. Late last year, I had the opportunity of meeting Don and being on his podcast. Then, I ended up getting certified as a Business Made Simple Coach - w...

Jun 05, 202342 min

323: Why Your Offer Isn't Selling and How to Fix It

Why Your Offer Isn't Selling and How to Fix It In this Quick Win episode I'm going to show you how to turn your offer from a dud to a stud! We'll be walking through a super simple process that will help you figure out why your offer isn't selling and how to fix it. Throughout this episode, we're going to have some fun and gain some valuable insights into: 👉 A decision-making filter that will save you from any potential offer fails. 👉 The crucial steps you need to take before launching your off...

May 29, 202323 min

322: The Blueprint for Google Ads with Kaity Griffin

Kaity Griffin is a Google Ads expert, trainer and systems geek. She is the Founder and Head Trainer of the Google Ads agency kaitygriffin.com—where she helps digital marketers and agency teams cut through the tricky tech to create seriously profitable Google Ads for their clients. A leader in the Google Ads space, Kaity’s speciality is taking advanced technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand...

May 22, 202338 min

321: How I Got Over My Fear of Sales

Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales. Very quickly, I realised I needed to get over my fear of sales. 6 years on, I'm a confident sales person and know how to sell in a way that works for me. In this conversation, I unpack: 🌟 The 6 keys to getting over your fear of sales 🌟 Mindset shifts to adopt today 🌟 Why selling is a skill you can (and MUST) learn ...

May 15, 202323 min

320: How to make high ticket sales daily w/ Nicole Culver

In this episode, we are joined by Evergreen Sales Funnel Expert, Nicole Culver. Nicole helps experts set up high-ticket evergreen funnels in their businesses so they can scale their businesses and cut their work hours in half. You'll discover: 👉 The essentials for an evergreen funnel 👉 Common mistakes most people make in their content (that is hurting their sales) 👉 The 3 types of buyers in your funnel (and how to sell to each) 👉 How to diagnose why your audience aren't engaging 👉 The ONE t...

May 08, 202346 min

319: Behind the Scenes of My Rebrand

Checkout my new website: laurahiggins.com Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here! Hosted on Acast. See acast.com/privacy for more information.

May 01, 202333 min

318: How to Build a Profitable & Connected Community w/ Ryan Bowles

Building a profitable & connected community Ryan Bowles is a half Sri Lankan Aussie on the Gold Coast who loves hot curries, Star Wars, riding motorbikes and growing coaching businesses. Ryan is on a mission to help coaches get more clients online and build strong communities so that their clients stay, pay & play for longer. He runs The Profitable Group Academy and knows a thing or two about building communities that make you money and help your clients stay connected. In this conversat...

Apr 25, 202353 min

317: How Gemma went from $4k to $16k in revenue using My Marketing Playbook

In this Quick Win episode, I'm walking through why we completely changed our program My Marketing Playbook Accelerator. I'm giving you an inside look into the key changes we made to support our clients better and get them results - fast! You'll also hear from Gemma, one of our recent Accelerator students who went from $4k in revenue to $16k in less than 10 weeks by following our framework. You'll learn: 👉 The three steps in the Lala Level Up Framework (and how each step is essential for creativ...

Apr 17, 202332 min

316: 3 mindset shifts every creative needs

3 Mindset Shifts Every Creative Needs In today's Quick Win episode, I share the 3 essential mindset shifts every creative needs to make if they want to get to their next level. You'll love this episode if you are stuck at the same level, attracting the wrong clients or feeling burnt out working IN the business. I cover: 👉 The biggest mindset shifts I've needed to make as a creative service provider 👉 The powerful process to go from "just a creative" to entrepreneur 👉 3 consequences you'll exp...

Apr 10, 202324 min

315: Scaling an online flower empire with The Posy Post

Today we are joined by Brooke Cousins, founder of The Posy Post. The Posy Post started because Brooke loved driving to the Sydney Flower Markets before dawn, finding magic in beautiful blooms she’d gathered, and creating posies of love for her friends and family. She’d kindly deliver them on her way to work, knowing that she’d been able to brighten someone’s day. The Posy Post now deliver hundreds of bouquets and gifts around Newcastle, Lake Macquarie, Maitland and the Central Coast. In this con...

Apr 03, 202344 min

314: 30 days to happiness in your business

Holly Smith is the Author & founder of 30 Days To Happiness. Holly's purpose is to help people wake up happy every single day. She helps people create amazing habits and teaches them to hold themselves accountable. In this conversation, we cover: 👉 The power of your morning and night time routine in boosting your happiness 👉 Holly's "Gratitude Twist" for dealing with negative emotions 👉 The simple affirmations and strategies to implement daily Episode Notes: https://laurahiggins.com/holly...

Mar 27, 202342 min

313: The 4 Step Instagram Content Plan

The 4 step Instagram content plan In this Quick Win episode, I share the 4 content pillars you need to share each week to build your audience, boost engagement and get clients on Instagram. You'll discover: The 4 must have pillars for magnetic client-getting content What most creatives are missing in their content (and how to fix it) Why you need to amplify your personality to cut through the noise online Download our content planning cheat sheet Hosted on Acast. See acast.com/privacy for more i...

Mar 21, 202316 min
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