Mindset, profit and why you need both with Jos Willard Jos Willard’s mission is to help good people build profitable lives and achieve extraordinary goals. In his conversation, you'll discover: 👉 Why your beliefs shape your profitability 👉 Simple strategies to upgrade your money mindset 👉 The basics of Profit First 👉 Why it's not your accountant's job to ensure you are profitable Check out Jos Willard's work Follow Jos on Instagram Checkout the show notes here: laurahiggins.com/jos-willard H...
Mar 13, 2023•1 hr 1 min
In this Quick Win episode of My Business Playbook, you'll learn how to increase your prices with confidence. Nearly every client I work with seriously undercharges when we first start working together. Jim Rohn said it best, "You don’t get paid for the hour, you get paid for the value you bring to the hour." So if you've ever wanted to increase your prices, don't do it until you listen to this episode first. You'll discover: 👉 The Price Increase Formula to raise your prices with confidence 👉 W...
Mar 06, 2023•15 min
Phoebe Greenacre is a spiritual entrepreneur on a mission to help women become consciously alive and share their light with the world. She is a successfully exited entrepreneur with 15 years in business and startups, and over 7 years of experience in holistic healing and therapy. Phoebe is passionate about the transformational powers of self-care, yoga, and spiritual practice and shares her insights and teachings through her online membership platform, The Self Care Space™, her conscious busines...
Feb 27, 2023•49 min
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Feb 20, 2023•19 min
Amy Bett is the founder of Lady Without Limits, Profit First Professional & co host of the 'Lady Without Limits' podcast. Amy failed in her first business because of a cash flow problem and when she learnt that "More than 80 of business owners who don't succeed, don't succeed because of a cash flow problem,". She set out on a mission to reverse that awful statistic. As a Profit First professional, Amy discovered the only two numbers that matter in business and the formula for actually reachi...
Feb 13, 2023•37 min
In today's Quick Win episode, I unpack the key reasons why your website isn't converting. So many businesses focus on aesthetic and forget about conversion. That's why I'm sharing the secrets to create a profitable and beautiful website. You'll discover 👉 3 mistakes you are probably making on your website 👉 The 60 second website audit you can do right now 👉 The #1 mistake most creatives make when designing their website Want to level up even more? Download my sales page blueprint here - https...
Feb 05, 2023•10 min
Renée Warren is an award-winning entrepreneur, inspirational speaker, author, founder of We Wild Women, and the host of the celebrated podcast, Into the Wild, a show that features curated interviews with women entrepreneurs. She has built and scaled a 7 figure PR business and is the go to for all things PR and business growth. In this episode of My Business Playbook, you'll learn: 👉 Why PR is a powerful strategy for your small business 👉 Renée's PR Success Engine and the simple steps to start ...
Jan 29, 2023•51 min
You can join My Marketing Playbook Accelerator Today - https://mymarketingplaybook.com/course Hosted on Acast. See acast.com/privacy for more information.
Jan 24, 2023•47 min
This week on the podcast I'm running through how changing and refining my offer completed flipped my business on it's head and is now better than ever. My new business accelerator is open. Join today: mymarketingplaybook/com/course-fa Hosted on Acast. See acast.com/privacy for more information.
Jan 23, 2023•15 min
In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. In this conversation, we dive deep into his new book "Buy Back Your Time" which is a must read for any entrepreneur who wants to build a business without burning out. In this episode, you'll learn:...
Jan 16, 2023•40 min
Today we are joined by Jenn Bliss, founder and creator behind Talm Beach House. Through her luxury beachfront accommodation, Jenn has built an Instagram following of over 35,000 people in under 12 months In this episode, you'll learn... 👉 The best investment you can make to grow on social media 👉 Why you need to start strong in your marketing if you want to get attention 👉 How Jenn stays in her own lane creatively (and how you can too!) Check out Talm Beach House Follow Talm on Instagram Host...
Jan 09, 2023•43 min
In today's episode I'm walking you through our signature process for how we create a month's worth of content in one day. You'll learn: 👉 Why batching is your content creation secret weapon 👉 5 steps to get started with batching content 👉 How to plan for a batching day Links mentioned: Later Teleprompter app Hosted on Acast. See acast.com/privacy for more information....
Jan 02, 2023•18 min
Merry Christmas and a Happy New Year from us to you. We are so grateful to you for joining us on this wild ride. May 2023 be your best business year yet! Hosted on Acast. See acast.com/privacy for more information.
Dec 26, 2022•5 min
We are joined by Ken Okazaki to talk all things video marketing. Ken helps brands and businesses to grow with video marketing. He's a video pro and a master at taking your video content and make it work harder for you! In this episode you'll discover: 👉 Why you need a strategy before you turn on the camera 👉 The missing piece in almost all video strategy 👉 Powerful strategies to create videos that drive conversion (not just views!) Check out Ken's agency Listen to Ken's podcast Check out GoBo...
Dec 19, 2022•55 min
In this Quick Win episode of My Business Playbook, you'll learn how to turn your proposal into a client-getting machine. You'll discover: 👉 The power of story in selling 👉 Why most people get their proposal wrong 👉 The 7 key elements of a client winning proposal Download my 6 Figure Proposal Checklist Hosted on Acast. See acast.com/privacy for more information....
Dec 12, 2022•19 min
New year, new you, right? I believe in setting goals BEFORE the year ends. Which is why I'm walking you through my simple process to set goals that you'll actually achieve. In this Quick Win episode, you'll learn: The 3 simple strategies to set and reach your big scary goals in 2023 How to ntentionally set business goals that align with your overall vision (without feeling overwhelmed) The 6 essential goal setting questions (and how to avoid the common mistakes most creatives make!) Download The...
Dec 05, 2022•14 min
In this episode of My Business Playbook, we are joined by Erika Cramer AKA The Queen of Confidence. Erika is an international confidence coach and popular 5 star podcast host and affectionately known as the Cardi B of the personal development world. In this episode, you'll uncover: 👉 Erika's inspiring story of healing, trauma and triumph 👉 How to move out of fear and insecurity into your own confidence 👉 Erika's 3 pattern interruptors for when you get caught in self doubt Download Erika's gui...
Nov 28, 2022•50 min
We are joined by Lisa Gorman. Lisa is the founder of Gorman, the inimitable Australian women's lifestyle and clothing brand. With 50 + shops across Australia and NZ, Gorman is all about print and colour and collaborative projects. Since finishing up her role at Gorman brand, Lisa has taken up other creative pursuits with more vigour, namely her sculpture practise. We cover: 👉 Her startup journey and the pivotal moments in the growth of Gorman 👉 How she scaled without losing her creativity 👉 H...
Nov 21, 2022•42 min
In this Quick Win episode of My Business Playbook, we are sharing the 3 common mistakes that most business owners make as they lead into Christmas. You'll learn: 👉 The best mindset for you to adopt before the end of the year 👉 My simple strategies to get clients before Christmas (even if you are usually quiet at this time of year) 👉 How to use what you already have to land more customers P.S. There's still time to kick some goals before 2022 ends! Want to join The Next Level Club? DM me "NEXT...
Nov 14, 2022•14 min
In this Quick Win episode, Laura dives deep into the question: What do you do when you fall out of love with Instagram? You'll learn: 👉 4 simple strategies to help you get unstuck when you get the "Instagram blues" 👉 Why it's SO important to build your email list 👉 Strategies that we are using right now to make our business Instagram-proof Hosted on Acast. See acast.com/privacy for more information.
Nov 07, 2022•17 min
We are joined by Kirsty Fanton. Kirsty is a launch copywriter and ex-psychotherapist who helps online business owners sell more stuff to the right people (no sleazy tactics in sight!). Not only do we chat about how to get incredible testimonials from your customers, we also dive deep into Kirsty's journey as she juggles business and mum life. You'll learn: ⭐️ The art of asking your customers for testimonials ⭐️ The right questions to ask to get meaningful reviews ⭐️ How to leverage social proof ...
Oct 31, 2022•57 min
In this Quick Win episode, you’ll learn the three essentially phases to build your email list (even if you’re starting at 0) You’ll learn: 🌟 The first step to get people to sign up to your list 🌟 Exactly how to nurture your subscribers after they sign up 🌟 How to use your email marketing to drive sales today (and in the years to come) Hosted on Acast. See acast.com/privacy for more information.
Oct 24, 2022•12 min
Laura was recently interviewed by the incredible Anita Siek from Brandfetti and the conversation was so fun we decided to share it here too! In this episode, Anita interviews Laura (yep, the tables have turned!) to chat all things marketing. You'll learn: 🌟 6 steps to creating a strategic marketing plan 🌟 why messaging and copy is KEY when it comes to marketing what you do 🌟 the one thing you can do now to increase your visibility 🌟 the biggest myth there is when it comes to marketing (hint ...
Oct 17, 2022•45 min
Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales. Very quickly, I realised I needed to get over my fear of sales. 6 years on, I'm a confident sales person and know how to sell in a way that works for me. In this conversation, I unpack: 🌟 The 6 keys to getting over your fear of sales 🌟 Mindset shifts to adopt today 🌟 Why selling is a skill you can (and MUST) learn ...
Oct 10, 2022•22 min
Kyal and Kara began renovating over 10 years ago when they purchased their first home. Fast forward a few years and over the past five years alone Kyal and Kara have project-managed, designed or completed over 35 renovation projects. In this conversation, we cover: 🌟 Kyal and Kara's journey from reality tv stars to successful business owners 🌟 The key investments you need to make in order to build an audience 🌟 How Kyal and Kara work together in the business Check out their website Follow Kya...
Oct 03, 2022•47 min
Today we are joined by, Yaro Starak, the co-founder of InboxDone.com , an email management company that focuses on sorting our your email management for you. In this conversation you'll learn: 🌟 Simple and effective strategies to manage your inbox 🌟 Things you should automate before your start outsourcing 🌟 How to find an epic assistant to help you manage your inbox Check out Inbox Done here Hosted on Acast. See acast.com/privacy for more information....
Sep 26, 2022•50 min
In this Quick Win episode, I walk through my top scaling secrets to help you reach your next level financially without having to hustle. You'll learn the key mindset shifts you need to make in order to reach your financial goals in business and some simple strategies to fast track your results. Register for my free workshop "The 6 Figure Marketing Plan Hosted on Acast. See acast.com/privacy for more information....
Sep 19, 2022•13 min
In this Quick Win episode, I share how we doubled our email list in 6 months using ONE lead magnet. If your email list isn't growing, you need to try these simple strategies I'm sharing! You'll learn: 🌟 What made our lead magnet SO successful 🌟 The 3 big mistakes I see when people create lead magnets 🌟 Our process BEFORE creating the lead magnet 🌟 The simple steps to test, refine and upgrade your ad campaign Learn my email marketing framework in My Marketing Playbook Apply to join The Next L...
Sep 12, 2022•17 min
Today we are joined by Rebeka Morgan of BuildHer Collective. Rebeka is a registered builder, developer and designer who started BuildHer Collective to help empower women to design, renovate, build so they realise the home of their dreams! You'll learn: 🌟 How Rebeka has built a community of loyal followers and clients 🌟 The slow evolution of her courses and offers 🌟 Why you need to beta test your course before you launch Hosted on Acast. See acast.com/privacy for more information....
Sep 05, 2022•45 min
In today's Quick Win episode, I walk you through the secrets to a compelling message and how to get yours to be clearer and more impactful today. You'll learn: 🌟 The ONE thing your marketing should have in common with Donald Trump 🌟 How to use the "River Filter" to make your message more clear 🌟 2 simple activities to get this implemented today Hosted on Acast. See acast.com/privacy for more information.
Aug 29, 2022•14 min
