Today we are joined by Sarah Greener. Sarah is a coach who works with busy female business owners to gain clarity and simplicity to build a business that suits their life. Sarah shares her journey hustling and overworking to finally experiencing freedom, flexibility and true success in her business. In this conversation you'll learn: 🌟 How Sarah broke away from working 80+ hours a week to now working 30 hours in her business 🌟 The powerful and essential mindset shifts we need to make as women ...
Aug 22, 2022•50 min
Today we are joined by Stefi Kerby, founder of iconic candle brand, Celia Loves. Former corporate dweller turned candle maker, mum of 3 and professional day dreamer. Celia Loves was a side hustle turned full time hustle. Known for iconic packaging, scents that pack a punch and candles to burn, not collect dust. In the conversation, we cover: 🌟 Why balance is a myth and being present is better 🌟 The power of branding in growing your business 🌟 How to stop freaking out when things go wrong 🌟 S...
Aug 15, 2022•42 min
In this Quick Win episode, I take you behind the scenes of our $74,000 course launch. I'm sharing what we did and how we increased our prices with confidence. You'll learn: 🌟 Why we decided to increase our prices 🌟 How to know if YOU are ready to increase your prices 🌟 The #1 avenue for sales in your business 🌟 Exactly what we did to secure $74k in sales while I was on vacation! You don't want to miss this! Download The Price Increase Formula worksheets tools.lalasocialclub.co/price-increase...
Aug 08, 2022•21 min
Today we are joined by Talia Datt from The Content CliQ to talk all things TikTok. If you want to start marketing on TikTok, but aren't sure where to start, this is for you. Talia Datt, founder of The Social CliQ and The Content CliQ, is a marketing and TikTok expert. In this conversation, we cover: 🌟 The #1 thing everyone needs to do when they start marketing on TikTok 🌟 BIG mistakes to avoid on TikTok 🌟 The major differences between Instagram and TikTok and how to adjust your strategy 🌟 Ta...
Aug 01, 2022•41 min
Today we are joined by sales expert, Adrian Smith to talk all things sales process. After years working as a sales coach and consultant, Adrian has developed a no nonsense and no BS approach to selling so that you can close more deals and grow your business. In this in depth conversation, you'll learn: 🌟 Why sales is THE most important skill you need to invest in 🌟 Adrian's 5 step sales journey to help you secure dream clients consistently 🌟 Powerful and practical shifts you can make to boost...
Jul 25, 2022•51 min
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Author of The Secret Society of Success, Tim is on a mission to help people redefine success. In this conversation we cover: 🌟 Why we need to stop chasing the spotlight and what to do instead 🌟 How to navigate the tension of the spotlight mindset and "the assist" mindset 🌟 Th...
Jul 18, 2022•55 min
This episode is proudly brought to you by our sister studio, 3 Day Websites. In this Quick Win episode, Laura walks you through the 4 must do's to create a beautiful and profitable website and why you need to do both. If you follow these steps, you can unlock the simple strategies to turn your website into a sales machine. You'll learn: 🌟 The simple steps to increase conversions on your existing site 🌟 The key reasons your website isn't converting right now (and how to fix it) 🌟 Updates on ho...
Jul 11, 2022•18 min
Shane Hatton is a coach, leadership and communication expert. An author and creative at heart, he uses his psychology and business background to help organisations develop remarkable people leaders. Shane has just released his new book "Let's Talk Culture", the how-to guide for leaders who want to build an amazing culture. In this conversation we cover: 🌟 Why culture matters (even if you don't have a team yet) 🌟 The importance in communication in building your culture 🌟 Simple steps to take i...
Jul 04, 2022•50 min
What started as "clay therapy" turned into a thriving business. Hannah Chisek, the founder of Mayclay Lighting, found that making with clay has been her journey from grief to joy and it is now her passion and purpose to share that joy with others through artful hand-crafted lighting. In this conversation we cover: 🌟 Hannah's personal journey from processing grief to launching a business 🌟 The power of Instagram in building a business from the ground up 🌟 Authentic strategies for collaboration...
Jun 27, 2022•34 min
In today’s Quick Win episode, Laura shares her tips on how to buy back time by making simple changes in your day to day. Hosted on Acast. See acast.com/privacy for more information.
Jun 20, 2022•16 min
Today we are joined by the legendary Chris Ducker. Chris is a serial entrepreneur and author of the bestselling books, “Virtual Freedom”, and more recently, “Rise of the theYoupreneur”. Chris is the king of the personal brand and knows how to build crazy successful businessses. In this conversation we cover: 🌟 Why you need to attract AND repel in your marketing 🌟 How to show up as the real you online 🌟 Scaling your expertise and staying in your genius zone 🌟 The implications of burnout and w...
Jun 13, 2022•36 min
In this episode, we are joined by Brooke Michalski of Brooke Art Studio. Brooke is a true creative and is motivated to tell the meaningful stories of those around her through photography, branding and design. In our conversation you'll discover: 🌟 How to stay in your lane in your creative business 🌟 Brooke's journey from art teacher to entrepreneur 🌟 The power of creativity in building your brand and connecting with your audience 🌟 Brooke's approach to charging for the value she brings 🌟 Th...
Jun 06, 2022•45 min
Today we are joined by Anita Siek, founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands stand out and sell through psychology and words. In this conversation, you'll learn: 🌟 Where psychology and copy meet 🌟 Why communication is the most powerful skill you can learn 🌟 How to cure writer's block 🌟 The biggest copywriting myth you need to avoid Hosted on Acast. See acast.com/privacy for more information....
May 30, 2022•41 min
In today's Quick Win episode, Laura is unpacking the importance of finding your niche as well as some helpful tips to do it! You'll learn: 🌟 The importance of choosing your niche early on 🌟 Why your niche evolves over time 🌟 How to speak directly to your niche in your marketing 🌟 3 practical tips to identify your niche Hosted on Acast. See acast.com/privacy for more information.
May 23, 2022•18 min
Today we are joined by Natalie Walton. Natalie is a world-renowned interior designer, stylist and author who helps people connect to ideas on how to live their best lives, starting in their most personal space — the home. You'll learn: 👉 The power of switching off as a creative (and how to practically do it) 👉 How to play to your strengths in your creative business 👉 Natalie's strategies for handling rejection and publishing a book Hosted on Acast. See acast.com/privacy for more information....
May 16, 2022•51 min
In this episode, we are joined by Matt Clements of Newcastle Empowered Wealth. As a Financial Adviser and Chartered Accountant, Matt makes the topics of finances easy to understand. He works mostly with young professionals and small business owners which makes him the perfect fit for our community here at My Business Playbook! You'll learn: 👉 The simple mindset shift you need to make in order to be successful financially 👉 How knowing your numbers helps you to increase your prices 👉 The TWO k...
May 09, 2022•33 min
Today we are joined by Monique Hession, founder of Snuggle Hunny Kids, a leading Australian baby wares ecommerce brand. In just five years, Monique and her team have grown the business from her garage to now being one of Australia leading online baby brands. In this conversation we chat about: 🌟 Overcoming limiting beliefs 🌟 The simple strategy for developing products your customers love 🌟 Harnessing your creativity 🌟 Crowdsourcing your Instagram content 🌟 The power of doubling down on ONE ...
May 02, 2022•38 min
In today's Quick Win episode, Laura is talking all things growth. You'll learn: 🌟 Why growth is your responsibility in business 🌟 How to adopt a growth mindset (instead of a fixed mindset) 🌟 Why you need to prepare your business for growth 🌟 The importance of personal development in running a business Hosted on Acast. See acast.com/privacy for more information.
Apr 25, 2022•23 min
In today's episode, we are joined by health and productivity expert, Marcey Rader. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools, healthy, sustainable habits, and coaching accountability. Access a FREE chapter of Marcey's book here Download Marcey's reflections exercises here Check out Marcey's book "Work Well. Play More! Productive, Clutter-Free, Healthy Living - One Step a...
Apr 18, 2022•54 min
Today we are joined by Kate Lawrence of Kate Lawrence Interiors. Kate is an Interior Designer, Developer & studies Building and Construction in her spare time, with the hopes of one day becoming a licensed builder. In this conversation we discuss: 🌟 Attracting the right clients (and saying no to the wrong ones) 🌟 Finding confidence in your creativity 🌟 The pitfalls of imposter syndrome 🌟 Why you need to not be afraid to go all in on your passion Kate's Instagram Kate's website Hosted on ...
Apr 11, 2022•42 min
Today we are joined by digital course expert. Stevie Dillon. Stevie is the founder of Launchpad, a Group Coaching Program that teaches Current and Aspiring Digital Course Creators how to create, launch and scale a flagship digital course. Her mission is to help others pull more time, freedom and happiness from their lives and businesses with a digital course. You'll learn: 🌟The important mindset shifts you need to make in order to be a successful course creator 🌟How to determine if adding a co...
Apr 04, 2022•54 min
Today we are joined by Rohan Dredge of Pragmatic Thinking. For over two decades Rohan has developed leaders, cultures and tribes that work at deep levels of connection and strong levels of execution. He specialises in sustainable and high performing cultures that help technical experts become people leaders. You'll learn: 👉The key characteristics of a good leader and a bad leader 👉 How to lead authentically in your business while still calling the shots 👉 Strategies to set culture within a re...
Mar 28, 2022•48 min
Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: 🌟 What tone of voice actually is (and why you need it) 🌟 Simple tricks to DIY your tone of voice 🌟 How to implement your tone of voice across your website, socials, emails and internal comms 🌟 Why polarising people may not be the worst thing for your brand Alyce’s Instag...
Mar 21, 2022•46 min
Today's episode is a little different. We are joined by three creative business owners across different industries to share their how they have each used a sustainable marketing plan to grow their business and attract their dream clients. Each guest is a past student of My Marketing Playbook and has seen incredible results by implementing our framework. You'll hear from: 🌟 Meghan Donnelly of Design by Meg 🌟 Georgia Hartmann of Hormone Health Studio 🌟 Tessa Lloyd, a women's mentor and mental h...
Mar 14, 2022•48 min
In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list. You'll learn: 🌟 How to choose the right platform for you 🌟 Why you need to build relationship from day one 🌟 The power of an attention grabbing lead magnet and more! Links mentioned: Klaviyo Squarespace Active Campaign Course waitlist Hosted on Acast. See acast.com/privacy for more information....
Mar 07, 2022•25 min
In this conversation we are joined by Alvaro Berrios, a Facebook Ads Expert who helps entrepreneurs to sell their digital products and services. Alvaro and his team manage over $2 million in annual ad spend across all clients so he knows a thing or two about running successful ad campaigns. In this episode, you'll learn: 👉 The top trends to look for in 2022 👉 What you should be spending on ads if you're starting out 👉 How to know if you're ready to outsource your ads management 👉 The ads tha...
Feb 28, 2022•43 min
In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing today, you will promote your products and services confidently and make more sales. You'll learn: 👉 What happens when you DON’T communicate with confidence and consistency 👉 The 3 simple steps to making more sales on Instagram 👉 Why you need to make offers in your marketing (and how to do without feeling salesy) Learn my marketing framework in 6 we...
Feb 21, 2022•22 min
In this episode we are joined by Cass Deller of Cass Deller Designs. Cass is a a Surface Pattern Designer who works with incredible brands from around the world designing their beautiful products and teaching other creatives how to do the same. Cass has built a million dollar design business and shares some of her successes (and missteps) along the way. In this conversation we cover: 🌟 Cass's secret to passive income and scale in her business 🌟 How the juggle of mum life and business led to cr...
Feb 14, 2022•48 min
In this Quick Win episode, I'm sharing the 6 secrets to hack the Instagram algorithm in 2022 and all the updates you should expect. Strap yourself in, because this one is FULL of tips and strategies that will help you stand out from the crowd on Instagram, reach more of your dream followers and grow your business at the same time. You'll learn: 🌟 The 6 essentials to master the algorithm in 2022 🌟 Key focus areas for your Instagram content 🌟 Why you need an overall marketing strategy 🌟 What t...
Feb 07, 2022•29 min
In today's conversation, we are joined by Joe Stephan, co-founder of private wealth management firm, Stephan Independent Advisory . Joe helps successful family business owners to build their long term wealth strategy. You'll learn: 👉 How the most successful people define and measure their success 👉 The key dimensions of your personal wealth 👉 The importance of using your business wealth to build your personal wealth Hosted on Acast. See acast.com/privacy for more information....
Jan 31, 2022•51 min
