My Business Playbook - podcast cover

My Business Playbook

Laura Higginsβ€’laurahiggins.com

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeedβ€”on your terms.


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Episodes

204: Building and monetising an online business with Amy Parfett from Wedshed

In this episode, we are joined by Amy Parfett, co-founder of Wedshed, an online wedding platform that has fast become Australia's go-to place to get wed in a way that says 'this is us'. She's also a co-founder of Gravy, an innovative new digital wedding registry. In this conversation, you'll learn: 🌟 How Amy has built and monetised an online business in an industry she had no experience in 🌟 Exactly what Amy would do if she were to start her Instagram from scratch today 🌟 Tips for running a b...

Jan 24, 2022β€’43 min

203: Maintaining your mental health in a pandemic with Tessa Lloyd

In this open, raw and honest conversation with Mental Health Occupational Therapist, Tessa Lloyd, we go deep into the impact of Covid-19 and lockdowns on mental health. Don't worry - Tessa shares a bunch of practical strategies to come back to yourself even when the world feels out of control. We discuss: 🌟 The impact of a global pandemic on our mental health (and why it has been so hard to bounce back) 🌟 The power of community and why we need it more now than ever 🌟 The simple, no-fuss strat...

Jan 17, 2022β€’42 min

202: How to optimise your health and wellbeing in 2022 with Millie Padula

Today we are joined by dietitian and nutritionist, Mille Padula of Dietitian Edition. Millie is on a mission to empower women all around the world to filter through the nutrition nonsense to to become the happiest, healthiest version of themselves. You'll learn: πŸ‘‰ Millie's top tips to manage a busy schedule and prioritise your overall health πŸ‘‰ The common misconceptions about what "healthy" looks like πŸ‘‰ How to optimise your mental, physical and social health without burning out Check out Milli...

Jan 10, 2022β€’39 min

201: 3 Must-Have Strategies for the New Year

Welcome to 2022! Whether you feel like 2021 was a kick in the teeth, or you totally crushed it (or a little of both), it's time to think ahead and start setting intentions for the new year. In this Quick Win episode, I'm sharing the 3 focus areas for you to think about as you set new goals for 2022. These are the exact areas I am focussing on in my business and I am encouraging you to do the same! Hosted on Acast. See acast.com/privacy for more information....

Jan 03, 2022β€’24 min

150: My 3 big lessons from 2021 with Laura Higgins

Today is our final episode for Season 1 and for 2021. In this quick ep, I'll be sharing the 3 big lessons I've learned in 2021. Thank you for being part of our podcast community this year! We will see you back here in the new year for Season 2. We have some incredible guests lined up for you! Merry Christmas, Laura and the MBP team x LIVE with Jack Delosa – How to stay resilient and focus on what matters in COVID-19 The simple mindset shifts you need to grow your business with Jessica Williamson...

Dec 13, 2021β€’24 min

149: The simple mindset shifts you need to grow your business with Jessica Williamson

Today we are joined by Jessica Williamson, an award winning mindset and business coach helping female entrepreneurs unleash their potential. In our conversation, you'll learn... πŸ‘‰ The simple question to unearth and identify your limiting beliefs πŸ‘‰ Why limiting beliefs are the #1 thing standing in the way of achieving success πŸ‘‰ How successful people think about themselves and their business πŸ‘‰ The power of mindset in building your dream business Hosted on Acast. See acast.com/privacy for more ...

Dec 06, 2021β€’46 min

148: The content strategy that builds trust and lands you clients with Nikki Nash

Today on the podcast we're joined by Nikki Nash, the host of podcast Market Your Genius and author and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Buy Nikki's book "Market Your Genius" Follow Nikki on Instagram Visit Nikki's website Hosted on Acast. See acast.com/privacy for more information....

Nov 29, 2021β€’40 min

147: The power of branding in your business with Laura Cook Design

Today we are joined by one of our MMP students, Laura Cook who is a one-woman Graphic Design Studio. Laura is a branding specialist who provide her clients with authentic design solutions, allowing them to bring their unique brand vision to life! In this episode you'll learn πŸ‘‰ Why branding is so much more than just a logo πŸ‘‰ How to define your brand strategy πŸ‘‰ The best DIY graphic design programs for you πŸ‘‰ Laura's personal journey as she started her business (and her key learnings along the w...

Nov 22, 2021β€’35 min

146: What I'm focusing on leading into Christmas

Today I'm sharing the key areas I am focusing on leading into Christmas. You'll learn: πŸ‘‰ Why "more" isn't always better when it comes to your marketing πŸ‘‰ How to double down on your focus areas πŸ‘‰ The ONE question to ask before launching a new offer Want to work with us 1:1 to elevate your marketing in 2022? We are opening up the doors again next year and would love to work with you! Click here to join the waitlist Hosted on Acast. See acast.com/privacy for more information....

Nov 15, 2021β€’15 min

145: Advertising, integrity and building a sustainable online business with Rick Mulready

Today, we are joined by Rick Mulready, the host of The Art of Online Business podcast and an industry leading expert who helps online course creators and coaches create more profit and impact with less hustle. Rick is the master of simplifying Facebook and Instagram ads to help business owners attract consistent leads and sales. You'll learn: 🌟 How to incorporate Facebook Ads into your overall strategy 🌟 Why you need to diversify your marketing channels and traffic 🌟 The importance of truly k...

Nov 08, 2021β€’44 min

144: Thoughtful Christmas Gifting Strategies with Honest Paper

Today we are joined by Bella Cauchi of Honest Paper to chat all things gifting and Christmas! Honest Paper is a bespoke stationery store based in Newcastle, Australia where you'll discover fine stationery with a focus on Australian brands and designers. In today's episode, you'll learn: 🌟The power of thoughtful gifting in client relationships. 🌟 Top things business owners should consider when selecting Christmas gifts for their clients and customers 🌟 How to send creative and thoughtful gifts...

Nov 01, 2021β€’46 min

143: Copywriting secrets to sell out your offers with Kristin Macintyre

Today we are joined by Kristin Macintyre, launch copywriter for course creators and online entrepreneurs. You’ll learn: 🌟 The power of good copywriting in selling your offers 🌟 The biggest mistakes business owners make when DIYing their copy 🌟 Why launching is a powerful marketing strategy Kristin’s website Download Kristin's Freebie: 10 top tips to make your sales page irresistible My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information....

Oct 25, 2021β€’49 min

142: Simple ways to level up your website design with Polina Ceastuhina of Squaremuse

Today we are joined by Polina Ceastuhina of Squaremuse - a lifestyle digital brand creates premium design templates for photographers and creative businesses who use Squarespace as their online platform. In this conversation we cover: 🌟 the top things every website owner should do when it come to DIY design 🌟 simple strategies to create a great first impression on your website 🌟 quick and easy ways to customise your Squarespace template 🌟 the metrics that Polina measures to refine her conten...

Oct 18, 2021β€’50 min

141: Posting on Instagram is not a marketing plan with Laura Higgins

Learn why you need to stop focussing solely on social media in your marketing (and what to focus on instead) Listen to the quick win episode with Laura here. Sign up to my free masterclass to learn how to build a magnetic marketing plan Hosted on Acast. See acast.com/privacy for more information.

Oct 11, 2021β€’14 min

140: Creativity and cutting through the noise with Avenir Creative House

In this episode I sit down with Jay Argaet and Luke Hastings of Avenir Creative House, a leading creative and advertising agency based in Sydney, Australia. This dynamic duo know how to create attention grabbing campaigns that not only engage viewers, but move them to take action. In this conversation we cover: 🌟 Jay's top tips for business owners who feel "stuck" creatively 🌟 The secret to a viral marketing campaign 🌟 The best ways to execute your creative ideas 🌟 Why creativity is the most...

Oct 04, 2021β€’40 min

139: The #1 reason your marketing isn't working with Laura Higgins

In today's Quick Win episode, I share the #1 reason your marketing isn't working and my top strategy to fix it. You'll learn: 🌟 The top strategy that most people don't think about 🌟 A simple way to convert more of your ideal customers 🌟 Why need to simplify your message into a sentence (and how to do it) Join the waitlist for My Marketing Playbook Get a weekly pep talk from Laura in your inbox Hosted on Acast. See acast.com/privacy for more information....

Sep 27, 2021β€’20 min

138: Why you need to rehumanise your marketing to get results with Jessmyn Solana of Interact

We are joined by Jessmyn Solana, the digital marketing manager at Interact Quiz Builder. Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz (and our go-to platform for quizzes) You'll learn: 🌟 How to use a quiz to attract and segment your ideal customers 🌟 Why you need to think about your customer journey when you build your quiz 🌟 The key mindset you need in order to build a high converting quiz 🌟 Why personalisation ...

Sep 20, 2021β€’41 min

137: How to find your purpose, do what you love and make money doing it with Marina Suholutsky of PurposeBuilt

Today we are going deep and talking about purpose in your life and your business. I am joined by Marina Suholutsky of PurposeBuilt, a company whose mission is to help people wake up to who they truly are & what they’re meant to contribute in this worldβ€”and to help them make money doing it. We cover: 🌟 The key mindset shifts you need to make in order to start making money doing what you love 🌟Why you need to articulate the purpose for your life FIRST and then how to apply to your business οΏ½...

Sep 13, 2021β€’56 min

136: LIVE with Jack Delosa - How to stay resilient and focus on what matters in COVID-19

A few weeks ago, I hosted a live masterclass with Jack Delosa of The Entourage and we decided we should share it as a podcast episode too! In this masterclass Jack shares his story of being millions of dollars in debt and how he came out the other side. You'll find this conversation inspiring, practical and encouraging for whatever season you are in. We cover: 🌟 The key areas you should be focussing on in your business right now (and what you should avoid) 🌟 Jack's practical tips to look after...

Sep 06, 2021β€’1 hr 3 min

135: Powerful, no BS leadership strategies for business owners with Martin G. Moore

In this episode, we are joined by Australian leadership expert, Martin G. Moore of Your CEO Mentor. Marty co-founded the company with his daughter Emma Green and has just released his new book "No Bullsh!t Leadership" You'll learn: 🌟 Why business owners need to learn the art of leadership (even if you only have a small team) 🌟 How to stop micro-managing your team 🌟 The difference between leading a small team and leading as an executive 🌟 The common leadership mistakes business owners make wh...

Aug 30, 2021β€’43 min

134: 4 simple ways to turn your social media followers into email subscribers with Laura Higgins

In today's quick win episode, Laura shares 4 simple ways to turn your social media followers into email subscribers. You'll learn: 🌟 Why building your email list should be your number 1 marketing priority 🌟 The common mistakes people make when promoting their email list 🌟 4 simple, actionable strategies to start growing your email list Check out the email marketing program we use at Lala Social Club Hosted on Acast. See acast.com/privacy for more information....

Aug 23, 2021β€’10 min

133: 3 quick & cheap ways to buy back time in your day with Laura Higgins

In today's quick win episode, Laura shares 3 quick and cheap ways to buy back time in your day You'll learn: 🌟 3 quick and cost effective ways to leverage your time and be more productive in your 🌟 The tech that we use to streamline our tasks at Lala Social Club 🌟 Why you need to define your zone of genius if you want to be an effective business owner and leader Programs mentioned: Calendly for scheduling appointments ClickUp for project management Slack for internal communications Later for ...

Aug 16, 2021β€’11 min

132: The secret to using Instagram to get more clients with Laura Higgins

In today's quick win episode, Laura shares 4 secrets to get more clients using Instagram. You'll learn: 🌟 4 quick and cost effective ways to use the platform to connect with your ideal client 🌟 How to outsource, automate and delegate some of these tasks 🌟 Why you need to allocate time in your day to selling on Instagram 🌟 The most common mistake I see people make when it comes to selling on Instagram Check out our Canva templates here! Hosted on Acast. See acast.com/privacy for more informat...

Aug 09, 2021β€’16 min

131: The lead magnet you need in your marketing with Chanti Zak

Chanti Zak is a growth strategist also affectionately known as the quiz queen. She helps brand and businesses to build an interactive ecosystem for their marketing and she does it through the power of the QUIZ. If you want to double down on your email list building, and you want to learn how to leverage this powerful marketing strategy that works, then this conversation is a must listen. We’re talking about: 🌟 What makes a quiz convert like crazy (and why are the most powerful lead magnet to be...

Aug 02, 2021β€’53 min

130: How to charge for value instead of time with Laura Higgins

Join Laura today as she shares how to charge for value instead of time in your business. You'll learn: 🌟 4 key tips to start charging what you're worth 🌟 The #1 reason why you should switch from hourly rate 🌟 A simple strategy to help you define what to charge Hosted on Acast. See acast.com/privacy for more information.

Jul 26, 2021β€’24 min

129: How to keep customers at the centre (even as you scale) with Amanda and Lia from Eva

Today we are joined by Amanda and Lia of Eva - an award winning digital furniture company based out of Melbourne, Australia. 🌟The #1 thing founders need to focus on in their business 🌟 The marketing strategy that has skyrocketed Eva’s growth in 12 months 🌟 The key metrics you should be measuring in your ads 🌟 How to keep customers at the centre of your business (even as you grow) Take $125 off your mattress using the code: LALA Hosted on Acast. See acast.com/privacy for more information....

Jul 19, 2021β€’36 min

128: Powerful DIY website design strategies that increase conversions with Emma Troy

Emma Troy is a brand strategist, website expert, and Showit design partner for early-stage and established entrepreneurs. You'll learn how to nail both the design and the conversions on your website. We cover: 🌟 The top things every website should do 🌟 How to create a winning first impression on your website 🌟 The ONE thing you need to change on your website today 🌟 The most common website mistakes (and how to avoid them) Hosted on Acast. See acast.com/privacy for more information....

Jul 12, 2021β€’38 min

127: Instagram, creativity and staying true to you w/ Kelle Howard

Today I am joined by Interior Designer, Kelle Howard. In the episode we chat about: 🌟The non-negotiables when starting a creative business (and the importance of knowing your why) 🌟 Kelle’s secret sauce for building her Instagram following 🌟 How Kelle balances being a Solo Mama and growing her business at the same time 🌟 How to attract your dream clients (without compromising sales) Check out Kelle on Instagram: https://www.instagram.com/kellehoward.co/ Hosted on Acast. See acast.com/privacy...

Jul 05, 2021β€’42 min

126: A simple, yet powerful gifting strategy that increases sales & loyalty with John Ruhlin

In today's conversation, we are joined by John Ruhlin. John is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. John's approach allows business owners to leverage thoughtful gifts to not only retain clients but to turn them into your sales team. In today’s conversation, you’ll learn: 🌟How a strategic approach to gifting increases sale...

Jun 28, 2021β€’38 min

125: 3 Simple Strategies to Build Your Marketing Plan

Today I am sharing 3 simple strategies to build your marketing plan. These ideas will help you to see powerful results from your marketing without adding more to your workload. You'll hear: 🌟 My journey from struggling social media manager to today 🌟 My honest thoughts on why so many business owners struggle to see results 🌟 The #1 reason your marketing isn't working (and what to do to fix it) 🌟 How to grow in confidence and take the next step in your business (even if it's scary!) πŸš€ JOIN M...

Jun 21, 2021β€’26 min
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