Today I’m joined by sales expert Ryann Dowdy, co-founder of Social Sellers Academy and host of the Daily Sales on Demand for CEOs podcast. If you use social media to market your business, this conversation is for you. You’ll learn, 🌟 How to leverage your direct messages to build relationships and qualify your leads 🌟 How often you should be promoting your services on social media 🌟 The key sales metrics you should be measuring 🌟 How to create a simple formula that allows you to reverse engin...
Jun 14, 2021•45 min
Today I am joined by Glen James host of My Millennial Money and founder of Sort Your Money Out. Glen is a boss financial adviser who helps countless people and small business owners get on top of their finances. In today's conversation, we cover: 🌟 the biggest money mistakes small business owners make 🌟 the key financial metrics you need to be measuring in your business 🌟 how Glen moved from a traditional business model to an online business model 🌟 how to know when you're ready to invest mo...
Jun 07, 2021•46 min
Today we are joined by Saxon Wright to talk all things startups, scaling and sustainability. He is the founder and owner of one of Australia's top speciality coffee companies, Pablo & Rusty's Coffee Roasters and co-founder of sustainable coffee cup, Huskee. In this conversation we cover: 🌟 How to balance vision and execution (so you aren't just dreaming of ideas but you're acutally implementing) 🌟Why businesses need to have a sustinability strategy 🌟 How to get out of the day to day in yo...
May 31, 2021•37 min
Today I am joined by Ryan Koral of Tell Studios, which is a video production company based out of Michigan. With over 17 years as a documentary filmmaker and entrepreneur, Ryan LOVES building partnerships with clients and telling authentic stories that inspire action, highlight legacies, and help grow businesses. Here's what we cover in this episode: 🌟How to DIY your video production in a way that is affordable, doable and actually fun. 🌟 The gear you need to start filming high production cont...
May 24, 2021•52 min
Today I am joined by Jeff Henderson, business leader, entrepreneur, and author of the book "Know What You're For". Jeff shares his simple, yet powerful strategy for growth, in business and in life. 🌟How to define what you’re for (and live it out in your marketing) 🌟Why you need to regularly audit your Instagram to ensure you are focussing on your customers, not you 🌟The simple things you need to be doing daily to wow your customers (that won't cost you a cent) 🌟Narcissism in social media (an...
May 17, 2021•44 min
Today I am joined by Samantha Wills, author, creative entrepreneur and founder of Samantha Wills foundation. Samantha has just released her business memoir “Of Gold and Dust” and it is a must-read! We cover all things: 🌟Creativity in business 🌟Bravery and intuition in decision making 🌟Burnout and listening to your body 🌟How Samantha started (and closed) her wildly successful business 🌟Samantha's view on "work-life balance" Check out Samantha Wills memoir: "Of Gold and Dust" Samantha Wills F...
May 10, 2021•48 min
Today I am joined by Phillipa Brett (aka Pip) to unpack the journey of their beautiful homewares, fashion and online store, Jumbled Online. In this super fun conversation we cover: 🌟how Pip has built turned her regional shopfront into a national brand 🌟Jumbled's branding "secret sauce" 🌟Pip's strategies on building a cult following on Instagram (143k + followers) 🌟the importance of hiring the right people (and how Pip can tell if someone is a good fit) Visit Jumbled Online Here Hosted on Aca...
May 03, 2021•45 min
Today we are joined by Ruby Marsh to talk all things zone of genius and playing to your strengths. Ruby Marsh is an Architect turned coach for creatives who helps early stage business owners learn tools to attract dream clients and be paid for their innate genius without burning out in the process. In my conversation with Ruby, you'll hear: 🌟 how to find (and stick to) your zone of genius) 🌟 one simple strategy to help you manage your energy effectively 🌟 how to show up in your business a way...
Apr 26, 2021•52 min
Today, I am joined by Emma Green of Your CEO Mentor. We are talking all things leadership in small business and why you need to invest in developing your own leadership. You'll learn: 🌟 the most common leadership mistakes that business owners make when scaling and growing 🌟 why leadership is a skill you can learn (and an important part to get right) 🌟 how to switch from being business owner to a business leader 🌟 how Emma works with her Dad (and their unique approach to their roles) https://...
Apr 19, 2021•46 min
In this episode, we are joined by Colin Boyd to talk all things presenting and selling on webinars. Colin helps experts, course creators and coaches to speak confidently on stage to sell... without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. Sign Up to Colin's Masterclass Series - How to Sell from Virtual Stages Sign Up to Colin's Course W...
Apr 12, 2021•53 min
In this episode, join me as I interview one of Australia's great entrepreneurs. Jack Delosa, founder of of 'The Entourage.' We talk about how to build a vision-driven business and some of the hurdles that have come along with building one of Australia's biggest business training platforms. This episode is a must-listen. Check out Jack on Instagram The Entourage website Ps. I'm opening the doors to My Marketing Playbook very soon. Join the waitlist today! Hosted on Acast. See acast.com/privacy fo...
Apr 05, 2021•46 min
In today’s conversation, I chat with Ida Asare from On a Heal. Ida is a therapist and coach for women in business who want to get things done. We chat about productivity, and her strategies to increase it, but we also talk about race. As a woman of colour here in Australia, Ida has a unique perspective that we can all learn from. You’ll learn: Ida’s game-changing tips for productivity in work The best way to be diverse as a brand How to be inclusive with the right motives (aka, no token invites)...
Mar 29, 2021•54 min
This week we hear from Mustard Made co-founder Rebecca (Becca) Stern. Becca and her sister Jess run an international ecommerce business, designing, manufacturing, and selling beautiful lockers. We chat about how Becca and Jess learned how to play to their strengths, and work as family and collegues at the same time. You’ll also hear some golden tips on how Becca markets her Mustard Made lockers. If you are in a family-run business, or have a product-based business that was rocked by the effects ...
Mar 22, 2021•45 min
This week I sat down with the lovely Sophie, host, and producer of chart-topping podcast Australian Birth Stories. Sophie had no idea she would be running a nation-wide podcast when she first told her own birth story, followed by her sister’s. But 215 episodes later, she is now one of the most well-known podcasters in Australia. We chat with Sophie about how she achieved her level of success, how she monetizes her podcast, and how she juggles recording, editing and promoting highly personal birt...
Mar 15, 2021•42 min
Following our bonus IWD episode with Australian business women, is an episode with Mark Dombkins, founder of Forever Projects. Forever Projects work closely with women in Tanzania, first with immediate relief, then helping women as they build businesses which ultimately allow each woman to support herself and extended family independently. Forever Projects have seen women move themselves out of poverty, grow a business, hire staff, put food on the table and put their children through school. Tod...
Mar 08, 2021•47 min
We are joined by 7 influential Australian women to have a conversation about International Women’s Day. Robyn King (Head of Social Impact at Canva), Kara Demmrich (Kyal and Kara), Sophie Walker (Australian Birth Stories), Clare Wood, Shelley Johnson & Emily Bowen (My Millennial Career), and Pip Brett (Jumbled Online). These professionals and business owners share their challenges and stories from workplace discrimination to having the courage to dream big for their career. The episode sponso...
Mar 07, 2021•26 min
Today we are joined by lawyer and entrepreneur, Riz McDonald of Foundd Legal. Foundd Legal offers practical legal consulting, as well as resources for small business owners to be protected legally. Riz makes the boring legal stuff fun. You’ll learn: How to become legally legit & protect your small business The difference between copyright and a trademark The importance of trademarking your brand (and my own story of this!) The most common legal mistakes people make in small business If you h...
Mar 01, 2021•49 min
Tune into this week’s podcast, as I sit down with Luka, founder of Boob to Food. Luka chats to us all about work-life balance, social media growth, and how to not only build a brand but a community. As a mum of 2 with another on the way, and a social media following of 89.9K and counting, I don’t know anyone more equipped to talk about work-life balance than Luka. The ever-humble, always relaxed Luka McCabe tells us how she moved from midwifery to nutrition consulting, to writing a book and buil...
Feb 22, 2021•50 min
Join me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your copywriting, as well as how to avoid red flags when outsourcing your copywriting. Alyce unpacks what she learned most about starting her own business, and why good copywriting is so crucial for a business to build a brand. Links mentioned: Facebook Group Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more informati...
Feb 15, 2021•47 min
In this week’s episode, I have the pleasure of chatting with Nick Stone, the Australian founder of the United States' fastest-growing premium cafe brand Bluestone Lane. Nick has worked to create a brand that serves great coffee with ‘love, compassion, and hospitality’ for every customer (including Taylor Swift). In this episode, Nick unpacks why relationship and connection are both so fundamental when building a brand, especially in the hospitality industry. Prior to founding Bluestone Lane, Nic...
Feb 08, 2021•1 hr 4 min
In today’s episode, we have the pleasure of chatting with Natalie Spadavecchia (The Palm Co). We discuss all things mindset when transitioning from side-hustle to full-time, and Natalie unpacks the biggest things she has learned in building a business so far. Most importantly, Natalie unveils her top photography tips for all the business owners out there who want to raise their social media marketing game, but feel overwhelmed from the pressure to get that one perfect shot. Check out Nat's Light...
Feb 01, 2021•36 min
In this episode, we are joined by Odette Barry, founder of Odette and Co. We are talking about all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You’ll also hear Odette’s startup journey and her biggest mistake as a creative in a startup business. Odette's PR Course Join our Facebook Group Want a weekly business tip delivered to you for free Ho...
Jan 25, 2021•52 min
In this episode, we are joined by Jess Ruhfus, founder of Collabosaurus. We dig into the details of business collaborations, from how to best organise and leverage collaboration opportunities for your business, to navigating a collab breakup. You’ll also hear some bonus tips on the craziness of jumping from side-hustle to full-time, and Jess’ organic Instagram marketing strategies. ess' 8 Week Partnerships Masterclass: http://bit.ly/collabosaurus-masterclass For more episodes click here: mybusin...
Jan 18, 2021•45 min
Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play by play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business. For more episodes click here: mybusinessplaybook.com Join our Facebook Group: https://www.facebook.com/groups/mybusinessplaybook Want a weekly business tip delivered to you for free: https://bit.l...
Jan 06, 2021•15 min
